Let's get ready to Lululemon!
It’s been a minute. I left you somewhere in Portugal and I hope that you found your way home safely. You seem like smart people who can handle that kind of thing.
We are currently two weeks out from the final event of the women’s championship tour. Carissa Moore still leads the rankings, but Lakey Peterson is very close behind her. Thanks to her win at Portugal, Caroline Marks sits third.
I will do the world title scenarios when we get closer to the start of Honolua. If I do them now, I will forget all of it by the time Honolua starts. This defeats the purpose entirely. Also, I have the memory of a freshly hatched fruit fly.
Olympics, yes they matter
Australia has its Olympic team set (provisionally) with Sally Fitzgibbons and Steph Gilmore heading to Japan. But the two U.S. slots are still totally in play. Moore, Peterson, and Marks hold the top three spots on in the world rankings, and only two of them can make the team. That third place is definitely going to sting.
And yes, “real surfers” (whoever they are) may not care about the Olympics. But for women athletes, the Olympics matter a great deal. At least in the short run, making the Olympic team promises a nice bump in sponsorship. An athlete can more easily the notice of mainstream sponsors, which typically have deeper pockets.
As an “Olympic hopeful” Peterson has already picked up a deal from Toyota. Expect more of that in the next year. It’s not the kind of thing that lasts forever, but neither does a career as a pro athlete. Get it while you can, girls.
Same as it ever was, 2020 CT schedule
In the meantime, the WSL released next year’s CT schedule. Same-same. The only change is G-Land for Keramas, a switch we have discussed at some length on the men’s side. Tati West and Caroline Marks will be frothing. I am a fan of adding a left to the women’s Tour, so G-Land is a good decision, from where I’m sitting. But I also liked Keramas. Why can’t we have both? Related, why doesn’t money grow on trees?
Similar to 2019, there is no women’s event in Tahiti. Should there be? During my brief visit to Lemoore this September, I asked this question to several of the CT women. Enthusiasm levels varied, though none of the women I spoke to were opposed to the idea of competing at Teahupo’o.
Characteristically, Gilmore took a cautious approach. “I think women have some kind of like, commonsense button in their brain that goes, ‘boop, boop,’ I don’t think it’s a good idea,” she said. “But in saying that, I think if we have an event there, the women will go there and train and make that happen.” (As an aside, Gilmore is not the only female athlete who has told me that they believe women approach risk differently from men.)
Gilmore would like to see a standalone event for women at Tahiti as a first step. “Then we can pick the conditions that we know will challenge us, but kill us,” she said. This last bit came with very Australian deadpan humor, which I deeply enjoy.
You will not, I think be surprised to learn that Courtney Conlogue would go for it. “I feel like it’s in my blood,” she said. “It’s not that I would be careless about it. I prepare myself in every aspect and I know the risks I’m taking.” Conlogue says she always looked up to women such as Chelsea Georgeson, Rochelle Ballard, and Melanie Bartels, who competed at Teahupo’o when it was still on Tour.
“There’s just something about a barrel,” said Conlogue. “It’s so special. And all the spots like Tahiti are the view of a lifetime. And the adrenaline. I feel like those sensations you get in barrels like that are amazing. There’s probably moments in other sports where you experience that same feeling where everything slows down. But there’s nothing like being barreled where nature is like, hugging you. It’s like this nice little cocoon in the barrel. But I feel like, I would embrace going to Tahiti, for sure!”
Here’s Conlogue in Ireland, recently, going for it. https://www.instagram.com/p/B4aAkIZHgy5/ She looks mighty small on that wave, doesn’t she.
Eventually, the question of a women’s event at a spot like Teahupo’o or Cloudbreak brings us back to the question of money growing on trees. It’s a sport, not Unicef. Sending the women out in giant Teahupo’o probably won’t make the sport look great in the short run. In the long run, though, raising the level means pushing boundaries and making friends with fear.
Casey Brown, one of the top women in freeride mountain biking says it well: “There’s never going to be stories from comfort and security. And there will be fear out there, but you’re going to do it anyway. Because you’re best friends with fear. Fear’s your buddy.”
lululemon, your favorite new surf brand
The Maui Pro starts on 25 November and yes, yes, of course, I will write about it. I did not mean to wander off during Portugal. Sometimes, things happen over here! I love Honolua the most and will have my eyes glued to every heat, while also chewing my nails down to nothing over the world title race.
For the 2019 edition of Maui Pro, clothing brand lululemon has stepped in as the title sponsor. lululemon Maui Pro. And yes, the brand does not capitalize the first letter. Don’t say you never learned anything here at Beachgrit! It is so educational. As you all know, because you watch her heats obsessively, lululemon currently sponsors Malia Manuel.
What could lululemon possibly have to do with me, I ask, eyeing my teetering pile of color-coordinated sports bras and work-out wear. Yes, yes, my gym clothes have to match. I blame the part where lifting involves standing in front of an assortment of mirrors for two hours. Honestly, it’s amazingly distracting if your sports bra does not match your tights. And socks! If my socks don’t match, it’s totally over.
Also, the plates must be reracked by size. But really, I’m not at all OCD. It’s fine over here! It’s totally fine.
Okay, let’s all watch the lululemon Maui Pro in two weeks and you can hold my hand when it gets too stressful! I get so nervous when the title race is super close. Please come hold my hand and watch the scary heats with me!
Can the ladies handle G-Land? I recall in around 1995 or so I had to visit my folks in Bali and had been AWOL for 6 years and never watched surfing since. I saw a TV in a Kuta surf shop and it was playing a video of the G-Land Pro, so I watched it. It was the 1st time i saw Kelly Slater surf. While the backhand tube riding amazed me (advanced so much), I recall all of the surfers struggled with their turns on the wave, except this Kelly Slater guy, who had zero issues. I recall I was sent a mag when AWOL and it had a sequence of Danny Wills doing an incredible backhand free-fall floater drop but when I saw the footage I realized Danny mis-timed the turn but managed to survive. So in 1995 or whenever if the guys really struggled with the speed, suckiness & slickness of G-Land, how will the ladies cope if it is 5 to 8 feet?
Can’t wait.
Some will crush it.
What an amazing wave Honolua is. It is set for some drama for sure. Lakey needs to step up in hollow reef break waves to get the title.
Oh I don’t begrudge that. All capitalism is a compromise in one way or the other.
I’d love to get excited about lululemon getting on board to sponsor an event or two. But, you see, unlike the WLS, I learn from past mistakes. If Target taught us anything, mainstream brands getting something out of surfing is unlikely (other than surfy tv ads that they can just buy video for). Nonetheless, I remain cautiously optimistic. Stretchy pants for everyone!
That said, I’m starting to formulate a theory that big kid brands actually require a return on their investment. I know, it’s out there.
“As an aside, Gilmore is not the only female athlete who has told me that they believe women approach risk differently from men” – sounds like an unknown realm ?
I’ll admit I was on the edge of my seat for the women’s tour announcement this year. I wanted Tahiti. I wanted Trestles. We got the Freshwater. I dunno. I guess to compensate I’m gonna have to wait for a big swell, swallow some Xanax and just throw myself over the falls.
Can’t back Lululemon since they started putting Ayn “Nietzsche For Stupid People” Rand quotes on their bags. No respect to their lacking capitalization either.
***pay debate ***
If you average the top 36 men and 18 women the pay isnt very equal
Women – $205,000
Men – $160,000
The average women surfer earns 20% more then the men do !!! Isn’t this a gender pay gap ? Same job for less money ?
Have you seen how much their bags cost?
Give the women their own tour. It’s painful to watch their lack of progression year on year. Did a single air get landed this year ?
Send them to fun playful waves where there performance can actually improve and people want to watch.
Yes
And they don’t keep getting the sloppy seconds when it comes to conditions.
You’re really inviting this crew to come over and hold your hand?
Money does grow on trees at G Land.
It did in nor-cal also for decades until it was legalized.
Nice. That pun could be a launching pad into something great.
Carissa at Honolua? If it’s firing she’ll be hard to beat…
If it were “in your blood” Courtney, you would already be surfing Teahupoo. You are a contest robot so if they book a date with the wave, you will show, but you haven’t already ( more telling than your fake bravado). No one wants to see your learning curve in live action though…..
Which brings us to the women’s tour in G-Land. ?
Why don’t the CT men get to sink their teeth into Honolua? So it’s cool for the women’s tour to parasite the mens, but it doesn’t work in reverse?
Stand alone Women’s tour is the next step in their ascension…. get it done WSL.
Jen, Mrs Hippy was an original Lululemon model…. ambassador was the term to avoid paying the models. Mrs photos hung in every retail location, huge posters. I think she was given a box of clothing once, maybe twice. When the models broached the subject of pay, they were replaced and today, Mrs H doesn’t even get a discount. Of course this was before the transparent legging disaster, which I supported whole heartedly. I may have been the one to discover it locally during a class when I became totally distracted.
Olympics are a great launching pad for new sponsorships, good on Lakey scoring a Toyota. If the waves suck though, it will be a one and done experiment with surfing. I personally won’t watch, but hope the teams make some money.
One would hope they have been told that they will be surfing it at some stage so start preparing now. I don’t think I have ever seen footage of the top females from the tour out there. If they really wanted to surf it they would have been there already – surely.
https://uploads.disquscdn.c…
Now you have
Is that Tati?
She’s a ledge!!
so one out of 16?
I remember Cloudbreak heats that showed the women were not ready.
It’s not that they can’t, it’s that they aren’t.
It was great watching them take on cloudy.
They smashed it!
That’s a bit out of the way for someone who has been on tour since before they were 18, as most of the women have. Don’t mistake lack of experience for lack of ability or desire.
Women being parasitic.?
Don’t be a hater.
One of them made you.
you know, its a mystery to me why some men are so bothered by women just doing their thing and improving their game at their standards, not men’s. To them, women must always be focused on getting men’s approval one way or the other. They pretend to support female surfing, but truth is they are scared of equality and they don’t want to share the space they view as theirs. They want to expel the ‘parasites’. They will always find a justification to not share, the ‘approval’ will never come, women probably will never be deserving enough for some of those specimens.
If one day having a standalone women’s tour is considered the best most advantageous option per the athletes decision, then so be it. For now, women have to fight for their space given its not automatically assured to them as it is to men. So, the ones who are butt hurt about it, they will just gonna have to deal with it cause the girls are not going anywhere.
Am i weird cause I dig watching the ladies as much as the jerks?
Nice rant!
Forget chopes for now and let’s start with the girls pulling into some barrels at Honolua, Carrisa is the exception. What an incredible wave.
I’m actually impressed that the WSL was able to secure lululemon as a sponsor. Uncharacteristically appropriate.
Waaaay better than the curling iron
Maybe Yago and Willian should surf the WCT?
Seems like a rash-ist decision.
Not surfing Teahupoo and finishing at Honolua Bay is a great trade off. Might be the best wave on either tour.
It’s definitely the jewel of the WCT