Business: Surfline quietly increases subscription price by 35%, gouging shocked customers during Covid-19 pandemic!

America!

And happy 4th of July to my fellow Americans who are waking, like me, with a renewed sense of our shared values. Me first, that’s mine, gimme, etc. Oh these are certainly difficult times but we’ve survived, flourished, under harsher circumstances. Enterprising individuals or companies even growing extraordinarily wealthy on the bent backs of hard-working middle-class folk.

Industrious American companies like Surfline that thought a global pandemic featuring much uncertainty, job loss, fear etc. was the perfect time to raise subscription rates by 35% without telling their customers, rather letting them find out on surprise bank statements.

$69 straight up to $99 for the year very, very quietly.

Shhhhhhhhh.

The practice, called price gouging, is generally frowned upon but Surfline’s customers seemed to enjoy the gift.

@nihilist999 wrote: “Lol leave it to Surfline – raises their membership prices 35% during a global pandemic and auto-bills without a word about the price hike.”

@Out4theyear added: “I got an email from my bank the other day that I was charged $99.99 by Surfline. So glad they let me know thy jacked the price up beforehand. Also, checked my local report today that said FLAT. Poor-Fair conditions look.”

Very fun, though apparently if you were a member before 2018 then you got to stay on the “legacy” price. Still, Surfline joins fine company in its business behavior, like gas stations after hurricanes and black market toilet paper sellers.

Happy 4th to them.

And Happy 4th to you too.