Environmental warrior and billionaire Yvon Chouinard describes Trump administration as "evil".
If you buy a pair of Patagonia’s regenerative, organic stand-up shorts, ninety-nine-ninety-five, you’ll find, embroidered on an inside label, the message, Vote The Assholes Out.
It’s billionaire climber Yvon Chouinard’s hit on any politician that “denies” the climate crisis, not ‘cause they don’t see it happening, but because they’re in the in the pockets of oil and gas companies.
The slogan previously appeared on a t-shirt (buy here) and Chouinard also included the pithy slogan as a postscript to an open letter to 1% for the Planet supporters, a movement created to convince companies to give one percent of sales to environmental tax groups.
“Remember, vote the assholes out — all of those politicians who don’t believe we should do anything about climate change,” Chouinard wrote. “Vote for the planet and against those who would do nothing. We have the power and now is the time to use it.”
Chouinard, who is eighty-two and founded Patagonia in 1973, has form when it comes to putting his considerable fortune where his mouth is.
Patagonia donates 10 percent of profits to various charities, they do this thing on Black Friday where they donate total profits to grassroots environmental organisations (in 2016 it was ten million dollars), used Patagonia gear can be traded-in via their Worn Wear website and, true to its central coast roots, has its office and flagship store in Ventura.
Patagonia, I’ll admit, doesn’t do a hell of a lot for me. The ritual use of dull browns, the lingering smell of piety, the full silhouettes suited to the fashionably retarded.
And, yet, I’ve always found Yvon Chouinard, the climber and surfer who founded Patagonia, deeply interesting.
One of those men whom you would’ve loved as a childhood mentor.
Teach me to make tools, teach me to scale mountains, teach me to live in the wild.