Andrew Stark, general manager of the WSL and Kelly
Slater Wave Co., said they bare no responsibility for the theft but
condemned the signs as providing misinformation…
Last week, two dozen signs protesting the WSL’s proposed
billion-dollar pool and “intensive” housing development on
a Sunshine Coast flood plain were
stolen by agents unknown.
The signs, designed by the non-profit Sunshine Coast Environment
Council (SCEC), provided Coolum Beach area citizens information
about the environmental impacts of the development omitted by the
WSL.
(For background read: Longtom investigates WSL’s
billion-dollar wavepool development, parts one and two,
here and
here.)
The WSL/Consolidated Properties plan features a wavepool,
over 1,500 “waterfront homes,” and accompanying urban buildup, all
smothering parts of the Maroochy River flood plain; it’s a utopian
wonder, really, gently drawing its water demands from the
river.
The signs represent a dissenting opinion of the proposal,
allowing citizens to consider the proposed construction from an
ecological stance.
After all, examining multiple dimensions of a tricky issue is
ethical debate 101.
So, if the WSL truly believes the development to be an honest
net gain for the area, its citizens and environment, why not
welcome these multiple perspectives in good faith?
The development is about improving the lives of Coolum
residents, yes?
But trench warfare is a game of inches.
Andrew Stark, general manager of the WSL and Kelly Slater Wave
Co., said they bear no responsibility for the theft (and we ain’t
suggesting it) but condemned the signs as providing
misinformation.
Stark noted an image on the sign depicting a high-rise building
among the endless homes, saying the proposed structures were only
three-stories tall and would be “no higher than a palm tree.”
A clever use of tropical imagery although palm fronds and
slender trunks will become brick and tile behemoths in this new
utopia.
The SCEC and its allies are not happy.
I interviewed spokesperson Narelle McCarthy about the proposed
development.
Narelle, who stole the signs?
We have our suspicions, however without any evidence we can only
say we’re extremely disappointed there are those who appear to want
to deny the wider community information and a better understanding
of what the project is really about. While there hasn’t been any
“open hostility” as such (and nor should there be), there has been
relentless lobbying to the Queensland state government by Don
O’Rorke of Consolidated Properties (CP) and Andrew Stark of WSL to
back this proposal despite its myriad of issues and community
objection. Some with vested interests who don’t necessarily fully
understand (or care?) about the true nature of the proposal and its
impacts have also helped perpetuate the ‘spin.’ It’s even had a
‘COVID recovery’ project tag conveniently attached to it when it
would not otherwise be entertained. The irony is that any jobs, let
alone the fanciful ten-thousand bandied about for this project
would be years away and the touted economic, tourism and community
benefits grossly exaggerated.
The WSL has a machine behind them, huh?
A slick PR and marketing campaign ―complete with the
‘consultation’ defaulting to ‘register your support! ― has been
deliberately aimed at ensuring only the more superficially
‘attractive’ elements of the proposal are promoted i.e. the ‘Kelly
Slater Surf Ranch/Wavepool’. Both O’Rorke and Stark have
unashamedly used the ‘Surf Ranch’ as the ‘hook’ when it is in fact
a Trojan Horse for intensive urban sprawl onto the critically
important Maroochy River floodplain and conflicts with numerous and
long-standing statutory planning instruments and intent.
Andrew Stark criticized the signs saying you were
spreading disinformation, citing that the proposed buildings were
only three-stories high. Is this a dodge from the real
issues?
Yes, he does deliberately avoid/dodge the real and significant
issues by taking this selective and increasingly convenient tack.
It’s also a bit rich given their glossy and selective marketing
campaign! The illustration style of the graphic design is intended
to convey in an artistic visual ‘snapshot’ how any built form on
such low-lying rural land would be a visual assault to residents
who enjoy scenic views from the foothills of Mount Coolum and
surrounds. Furthermore, any development would totally detract from
the natural landscape with its significant indigenous cultural
values and the magnificent green open space amenity of this area.
It’s subtle, but also a play on the ‘Surf Resort’ with the ‘e’
and‘s’ dropped to send a message about what’s really involved with
the overall development i.e. this is not just a ‘wavepool.’ Locals
also recognise the likeness to a hotel just down the coast road
from Coolum that was built in the early 70’s – the beginning of an
era of rampant and unchecked development on the Sunshine Coast.
Have you had any interactions with him or the WSL about
the development?
The only contact we have had with Andrew Stark was in a combined
community group meeting (the ‘Community 6’ formed after this) over
a year ago. Any questions relating to the housing and mixed-use
development were batted to Don O’Rorke with Stark primarily keeping
to the PR script for the ‘Surf Ranch.’ Their position is that there
can’t be a wavepool without the urban component, hardly an
attractive or sustainable proposition.
Among numerous unsatisfactory responses and unanswered questions
in this one meeting, Stark was asked about the source of the water
for the ‘wave pool.’ His response? “From the river, where else
would it come from?” as if this was absolutely fine. Apart from
being completely unacceptable and as far from an ‘eco-friendly
facility’ as it could get, the Maroochy River and its tributaries
are ecologically significant and have important recreational and
social values. An energy intensive (not even powered by renewables)
mechanical pumping system would create major issues and
environmental risks when it could be avoided altogether. Why
even contemplate urbanizing this floodplain?
Does the development look like a done deal?
While we would have preferred to have had the project
unequivocally rejected before now, the state government is now in
‘caretaker mode’ until the Queensland State election on 31 October,
so any major decisions can’t be taken. We are calling for the
government and any incoming government to rule this project out
once and for all. So, we’ll keep up the campaign until this
happens. Science and proper process should prevail!