Breaking: In feel-good story of the year, Channel Islands employees pool their money and buy iconic brand back from snowboard giant Burton!

Happy days are here again!

And has the worm actually and finally turned? Human beings deciding enough bad news is enough bad news and endeavoring to be anti-depressive again? Punching fate in its mean mouth and loudly saying “NO NO DOGGY…”?

Maybe so.

Breaking news out of southern Santa Barbara shows us that the brave Channel Islands employees are doing their part, re-purchasing the iconic board brand from snowboard giant Burton and let’s go straight to the press release.

(Carpinteria, CA) Burton Snowboards has agreed to terms for the sale of Channel Islands Surfboards brand to CI Surfboards LLC, which is led by Britt Merrick and comprised of senior members of the Channel Islands management team, employees and teamriders.

“For my family and all of us at Burton, this is a very happy ending to Burton’s chapter in the Channel Islands Surfboards’ history,” said Donna Carpenter, owner of Burton Snow- boards. “We look forward to the day when CI returns home to the Merrick family, and we know the brand will be in good hands with Britt Merrick, Scott Anderson and the dedicated employees and teamriders at Channel Islands.”

“We’re extremely grateful for our time with everyone at Burton, they’ve been nothing but good to us over the last 14 years—and continue to be incredibly supportive during this transition,” explains Scott Anderson, CI’s General Manager for the last 25 years. “A lot of the staff at CI have been here their entire adult lives, so it feels natural to us that the business becomes an employee and team rider run model.”

I am thrilled and reached directly out to Britt Merrick, before receiving the press release, asking, “Is it true?”

“It is!” he responded. “It’s funny because when we did Dirty Water you were chiding me about it but I couldn’t divulge.”

That is some enviable self-control, there, but also what a day to be surfer.

Big is becoming small again.

The core flexing atrophied muscles.

Time for BeachGrit employees to re-purchase the World Surf League and by “employees” I mean you.

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Howling Jack
Howling Jack
5 years ago

What would be interesting would be the dollar value Burton bought it for back then, and the dollar value they sold it now,,,

Chuck Dukowski
Chuck Dukowski
5 years ago

With American’s obsession with self improvement I wonder if a buy back model includes souls.

ValiantScorn
ValiantScorn
5 years ago

Make the heats 9 minutes longer, and make the cunts run a mile at the start of the heat!

Astrophysicien
Astrophysicien
5 years ago

Burton sells a money losing business, receives capital in a difficult economic period and can concentrate on their core business.

Hippy
Hippy
5 years ago

Dad sells out to Corpo giant and son has to buy business back.

All I can say is order a custom from the factory and monitor the sun dial for it’s completion.

James Bickerton
James Bickerton
5 years ago

CI should now move to Oceanside …. the queen of (the surfboard industry on) the coast …. ?

Hippy
Hippy
5 years ago

Our town would shutter with the loss of jobs.

Thank you James for destroying our town.

Thank you James for lightening the crowd at Rincon.

See how much power you have?

James Bickerton
James Bickerton
5 years ago
Reply to  Hippy

Power attracts the corruptible. Suspect any who seek it.”

― Frank Herbert, Chapterhouse: Dune

I just thought if the Channel Islands moved …. then Santa Barbara would get so much more swell ?

OttoDon’tSurf
OttoDon’tSurf
5 years ago

“Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men.”
– Lord Acton

Gil Gunderson
Gil Gunderson
5 years ago

One of the best boards I have is a custom CI

Which was made in aus

M.
M.
5 years ago

I hate to be the hair in the soup, but a worker owned company sounds pretty… uhmm… socialist to me. Are we sure we’re on onboard with this?

James Bickerton
James Bickerton
5 years ago
Reply to  M.

Shapers of the world unite; you have nothing to lose but your planes .”

― Karl Marx

Jethro
Jethro
5 years ago
Reply to  M.

That should be right in line with Pastor Britt’s deeply held beliefs!

“Let everyone who possesses two shirts share with him who has none, and let him who has food do likewise.” (Luke: 3; 11)

mike m
mike m
5 years ago
Reply to  M.

The workers bought the company with their own money (put up capital) and get to keep the profits, the gov’t isn’t controlling anything, that’s capitalism.

M.
M.
5 years ago
Reply to  mike m

Rest easy Mike it was a joke playing on the marxist tenet that workers need to seize the means of production.
For the record, if workers share the profit without surplus capital going to a capitalist, than it’s not capitalism.

Tomas' silky smooth arms
Tomas' silky smooth arms
5 years ago

What a messed up world where Chas and Derek are our bosses. Can you imagine.

Waterproof Polo
Waterproof Polo
5 years ago

How good would the BG/WSL board meetings be!
Let the minutes reflect that all agenda items be set aside while we figure out how the fuck to make surfing great again in a post wozz world. MSGA

Jordy's pout
Jordy's pout
5 years ago

They should’ve put that money into tesla stock, duh!

Phat-wan kerr
Phat-wan kerr
5 years ago
Reply to  Jordy's pout

Or buy 1 bitcoin

channelbottom
channelbottom
5 years ago
Reply to  Jordy's pout

I was reading about Bem’s best mate and how he came to be.

What a shitstain.

Jordy's pout
Jordy's pout
5 years ago
Reply to  channelbottom

Certain types love to describe him as SA-born but most of us prefer to not hyphenate his birth.

Did I miss the expose about your sunday surf?

channelbottom
channelbottom
5 years ago
Reply to  Jordy's pout

No. There wasn’t one.
I didn’t get a wave, trying that board again. Tom agrees after trying it that it’s indeed shit. (I’ll rip some more glass off it and reshape the nose rocker and cut some fat off the profile.)

I then messed up my shoulder getting bashed into a sandbar while body surfing. In my whole life, I have never been hurt body surfing until now.

Jebus is telling me to take up knitting.

James Bickerton
James Bickerton
5 years ago
Reply to  channelbottom

Phoenix rises from the ashes and body bashes …..

channelbottom
channelbottom
5 years ago

Sandy smashes

James Bickerton
James Bickerton
5 years ago
Reply to  channelbottom

Crusty Crashes

Jordy's pout
Jordy's pout
5 years ago
Reply to  channelbottom

I downvoted because sad

channelbottom
channelbottom
5 years ago
Reply to  Jordy's pout

Thanks!

samwaters
samwaters
5 years ago

Ummm, buy the Wsl?
The way things are going, Dirk might be lucky if he could give it away.
Seems Iike kind of a money pit.

Put a lot of money in with no real return, kinda like the old ASP before they gave it to Dirk for a song, and then walked away laughing.

John Milton
John Milton
5 years ago

Does this mean they’ll go back to glassing boards properly again?

Keith Grace
Keith Grace
5 years ago

Great move on part of both parties involved – the folks at Burton and the employees who have brought back C.I. I wasn’t going to be able bear the image of the famous Hexagon logo on beard softner or man-wipes.

EP
EP
5 years ago

When is the Beach Grit SPAC going to acquire the WSL?

Ricky Spanish
Ricky Spanish
5 years ago

Try offering the WSL all the leftover air fresheners and tailpads, they might just take it. If that’s not enough I’ll chip in $3 in loose change, half a bar of wax, and a tube of solarez that I can’t get the top off.

M.
M.
5 years ago
Reply to  Ricky Spanish

Not all the air fresheners and tailpads. Come end of the year we’d still need some prizes for 1st and 2nd.

Ricky Spanish
Ricky Spanish
5 years ago
Reply to  M.

Winner gets a tourniquet and free plug for their real estate listing

M.
M.
5 years ago
Reply to  Ricky Spanish

This has synergy, organic growth capabilities and potential for holistic storytelling written all over it.

wader
wader
5 years ago
Reply to  Ricky Spanish

I’m pretty sure Bex could help you knock the top off

MaxNeoprene
MaxNeoprene
5 years ago

You get a mid-length ! And you get a mid-length !

Otto
Otto
5 years ago

That’s nice. At least they’re buying back what they basically sold. Poor Bob, Ryan and Jeff. Hurley is but a shiny bearded turd these days.

Lemon Next to the Pie
Lemon Next to the Pie
5 years ago
Reply to  Otto

Wouldn’t it be a shiny neck-bearded turd? Or is that Lost? I can never remember anymore.

Otto
Otto
5 years ago

Bottom Feeder….shiny neck-bearded turd filled puddle…Puddle Jumper…it’s all starting to make sense.

Chief Hot stuff
Chief Hot stuff
5 years ago

Here’s another story that would feel good for some
The Shark taking his babies arm for a walk, https://uploads.disquscdn.c…

Yeah_na
Yeah_na
5 years ago

Gregs made a fukn rookie mistake right there..dont wave the stick to doggo with the big teef any where
near the womb broom

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  Yeah_na

Looks like it’d be at least a nine wood

Phat-wan kerr
Phat-wan kerr
5 years ago

Hello sport?

Ed
Ed
5 years ago

Defund Ziff


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