An Oceanside local's impression of JS' arrival into the US market.

Incandescent Oceanside locals turn heat up on iconic Australia-based JS Surfboards: “They have a scorched earth plan… it’s like freaking locusts descending on us!”

"They are coming in and taking money from everybody, from retailers to board builders and everybody in between."

One week ago, it was reported, here, that the gorgeous new six-thousand square-feet JS Surfboards warehouse in Oceanside, forty miles north of San Diego, had been tagged with the phrase: “you fuk up! fuck ozz. O’side. Get out!!!”

Australian Jason Stevenson, who is one of the world’s great shapers and owner of the epoynmous brand, began his pivot to the US market five months ago when he sponsored Conner Coffin, a Channel Islands rider for sixteen years.

Conner, whose over-easy haircut rivals Strider Wasilewski’s for lesbian chic, is the face of JS’s push into the direct-to-consumer market in the US, a compelling sell to cutback aficionados across America.

JS Surfboards are manufactured in Australia and Thailand and imported into the US, a thorn in the paw of some Oceanside locals and surf-biz owners.

“It’s like freaking locusts descending on us,” one local surf shop owner told The San Diego Reader. “It’s like they have a scorched earth plan as they dump boards on us from out of the country. We make more boards here in Oceanside than any other town in the United States. They are coming in and taking money from everybody, from retailers to board builders and everybody in between.”

Former pro surfer Heath Walker, the prez of JS’s US Operations and a Carlsbad resident for most of the two-thousands, told the Reader that the graffiti “hurts a lot, I’m not going to lie. It really took a chunk out of my armor. But we are here for the long term and I know getting acceptance will not happen overnight… We’re living in a world of shit sandwiches right now. Our objective is to be a positive person in the community. It takes time.”

One local shaper, Gary Linden, who shuttered his own operation after forty years to make way for high-end condos in town, is moving his operation directly across the road from the JS Warehouse.

He says, “Nobody is hurting. I don’t see why anyone should be complaining. Like anything, it is not correct to blame the supplier. It’s like drugs or anything else, you should always look at the consumer. Nobody is forcing anything down anyone’s throat. I sent a message to them and said ‘Let’s collaborate.’”

Still, little will disquiet the disgruntled few.

A t-shirt is circulating with the J.S. Industries’ tractor logo and the tagline, “BUILT FOR GREED…JUST SHIT INDUSTRIES.”

A little unfair, I think.

Whatever their country of provenance, south-east Asia or south-east Queensland, the surfboards cannot be accused of poor design nor inferior quality.

At least from my experience.

Breaking: Hurley beard softer, charcoal peel-off mask for men, hit shelves just in time for the Holiday season!

"...a classically surf bourbon and oak essence."

But what do you get for the man who has everything plus a coarse beard and not so clear skin? The very latest product offering from iconic surf brand Hurley, of course, which has released it’s Hurley for Men line just ahead of the holidays.

Whether he celebrates Hanukkah, Chanukkah, Christmas, Kwanza, Solstice or is a humanist who routinely denies the reason for the season, he will be entirely thankful to find Hurley for Men under the menorah, tree, green and black candle set up, bobblehead statue of Bill Maher.

The beard softener, which features a classically surf bourbon and oak essence, promises to soften and condition both beard and scruff.

The charcoal peel-off mask eliminates impurities while, at the same time, refreshing.

And surfing has conquered such fabulous worlds, from Costco’s shelves to Erik Logan’s heart, but is any as fabulous as Hurley for Men?

I think no.

I think, maybe, never in the future too.

Thai policeman in extremely hot water for brandishing 9mm Glock during raid of surfing school: “I have asked them to move and warned them twice before, but they just ignored me!”

A national drama!

As the world goes shutters once more in an attempt to slow the spread of Covid-19, moods are mixed sad and happy. Sad because no more drinking in bars, dining in restaurants, shopping in shoe stores. Happy because the wonderful genre of lock-lit gets a revival.

You certainly recall the previous run of brilliant stories detailing police dragging surfers off South African beaches, Victorian surfers weeping and gnashing their teeth unable to leave their state to go and tube the Superbank, Californian surfers catching heavy tickets for enjoying Asian-fusion cuisine near the sand.

Extremely exciting and today we have the tale of Mr Sanya, who was said to be carrying a 9mm Glock when he and four other officers arrived at the beach, near Kamala, and seized Jirachaya Sitthichoke surfing equipment.

The Phuket News report has the entire country of Thailand up in “arms” with this intoxicating admixture of he said/she said, correct police procedure and Austrian vs. German manufacturing superiority.

Apparently, Ms Jirachaya, who conducted the surfing class on the beach, was taken aback when Mr Sanya rocked up to seize her equipment with his Glock and filed an official complaint that he was in a public place with a un-permitted firearm.

Kamala Chief Police Col Chaiyapreuk Phadiwarakorn confirmed that the formal complaint was filed, saying, “(Mr Sanya) said he had permission to carry the handgun as had previously served as Kathu District Chief. We are not sure yet whether this is correct. We are still looking into the matter.”

Mr Saya said the raid was being carried out because no commercial activities are allowed on that stretch of beach. “I have asked them to move and warned them twice before, but they just ignored me. So yesterday we arrived at the beach and asked them to move again, and asked them to pay a fine of B200 as a warning. They still just ignored me, so we seized their equipment…” adding, “I have the authority to carry my gun as I previously worked with the Kathu District Office. The Kamala OrBorTor chief has also agreed for me to carry my gun while on duty. This is normal. There is no need to be worried, there is no need for any tourists to worry.”

BeachGrit will continue paying close attention to developments here but, in the meantime, do you feel Austria’s Glock or Germany’s SIG Sauer is a better weapon?

Much to ponder.

Aye-aye cap'nperson.
Aye-aye cap'nperson.

Controversy: Seafaring Brits infuriated by BBC, revolt against “Woke Auntie” as revered news organization replaces toxic word “fishermen” with inclusive “fisherpeople!”

"I'm losing it."

Oh bother. And if there was one thing proud Great Britain did not need it was a kerfuffle over its English language but, amidst eternal Brexit negotiations, a Coronavirus pandemic and Boris Johnson here we are for the nation’s proud, revered news organization, the British Broadcasting Corporation, has decided to drop the toxic and triggering word “fishermen” and replace it with the more inclusive “fisherpeople.”

The change occurred on Radio 4’s Today program and sparked instant backlash as fisherpeople took to social media to decry the change, the BBC’s continuing “wokeness” and to point out that a tiny fraction of commercial fisherpeople in the country are women.

Ashley Mullenger, who calls herself the ‘female fisherman,’ joined the fight and told the Daily Mail she only knows of six women also doing her job in the entire United Kingdom.

The BBC’s style guide declares: “Unless you are sure only males are involved, avoid words such as ‘newsmen, ‘businessmen’ and ‘policemen.'” And a spokesperson, when reached for comment, insisted that there was no “ban” on fishermen though “fisherpeople” was perfectly acceptable.

Anchor Piers Morgan, who used to be almost cable news famous in the United States, took to the airwaves infuriated.

“Here’s the point, it’s a rough old job, on the trawler boats on the rough high seas. I’ve never seen a woman on a trawler boat doing that. There must be some, I guess, but is there a single woman in the country who actually trawls for fish professionally… the whole language is being changed from fisherman to fisherpeople. There are certain jobs that women don’t like to do. And it may be that in a trawler, rough and tough in the North Sea at midnight on a Wednesday in January, it’s not up there on the to-do-list of the equality brigade.”

How much time do you think Piers Morgan has spent commercially trawling in the North Sea?

A few months a year?

More to our point, should we change the outdated and exclusionary word “surfer” for “surferpeople?”

Should DJ Paul Fisher change his potentially offensive last name/stage name to Fisherperson?

Much to ponder.

Warshaw, sexy at sixty. | Photo: Chris Burkard/Matt Warshaw collection

Surf historian Matt Warshaw launches fundraiser to increase scope of Encylopedia of Surfing website: “A huge number of surf movies and magazines will vanish forever if we don’t grab ‘em. It’s tedious but incredibly necessary work!”

Come for Warshaw’s sizzling prose; stay and save surf culture from the Great VAL replacement… 

I’ll begin this story with an obscenity: the surf historian Matt Warshaw, sixty years old, earns twenty-five thousand dollars a year as the custodian of the sport’s entire media catalogue.

Ain’t it crazy?

Earlier today I asked Warshaw, if he ever dreamed that, one day, he’d be earning the majestic sum of twenty-five thousand dollars a year.

Warshaw, whose brow is marked by a thousand anxieties, is, necessarily I think, good humoured about his modest stipend.

“Last week I was trying to figure out if I’m earning more now, at 60, then when I was a 25-year-old sub-editor at SURFER,” he said. “Same pay in terms of dollars, but adjust for cost of living and I’m way down in 2020. That’s okay. Jeff Bezos pays (wife) Jodi, she lets me do EOS, I take our kid to all his orthodontic appointments, and let’s call it even.”

Now, seeking funds to expand the reach of the Encyclopedia of Surfing, he’s asking for a little help.

The EOS 2020 fundraiser is 100% dedicated to raising money to buy more work hours. The site should be growing faster. Just look at the Surfboards section. Seven boards posted so far. There should be 100 on there by now, and more added weekly. The Contest section is way behind too, and I know a lot of you aren’t into competition but if you open those pages you will find some amazing little time capsules. (Try the 1959 Makaha Championships, and don’t forget to hit play on the video clip.)

Finally, there is a staggering amount of material—magazines, books, movies, video, photos, and more—that needs to be collected, digitized, archived, and databased. This is a project unto itself. Ultimately, in fact, it is the most important part of the EOS mission. A huge number of surf movies and videos are yet digitized, for example, and will vanish forever if we don’t grab ’em. SURFER and Surfing magazines, and dozens of other titles, have not yet been scanned. This is the tedious but incredibly necessary work that will continue long after I hit “send” on my final Joint, and the more we get done now, the better.

So let’s raise 30K. EOS needs another pair of hands. Two pair would be even better. I’d like a small raise, too, if I’m being honest. 

Here is a shameless feel-good EOS clip designed to trigger the credit-card extension reflex. 

Donate here.  Subscriber or buy a gift sub here.

When I asked Warshaw what satisfaction the site gave him, he said,

“It’s like moving into a house and figuring out where all the furniture and art goes. You like doing that or you don’t. I love it. Although I don’t expect anybody to understand how or why the job is as satisfying as it is. My first date with Jodi, we were walking to Cafe Claude for lunch and I was going on and on about databasing, as I’d gotten on top of Filemaker Pro, which means you’ve defeated the First Boss in the surf history game. We got past that very awkward moment, had lunch, and got married.”

Thirty bucks a year to subscribe. Terrific value.