Cleanse * Hydrate * Deodorize
The pivot to personal care products simply took the remaining bits of what used to be called “the surf industry” too long. It should have been obvious years ago. Should have been clear as the lightly sunburned noses on our faces that grooming is where we could/should/do shine brightest.
Oh, not that we are necessarily “well-groomed” but we also have Julian Wilson, who looks well-groomed, and rides for the iconic brand Hurley.
But of course you were excited when you learned here about Hurley’s exciting new product offerings, a beard softener which features a classically surf bourbon and oak essence and a charcoal peel-off that mask eliminates impurities while, at the same time, refreshing.
Were you also a touch sad though? Like, that’s it? Only two personal care products, the first only for men and the second targeted to men?
Well, dreams come true and I’m honored to be the first to introduce Hurley’s newest offering.
These asexual moist towelettes are guaranteed to cleanse, hydrate and deodorize after even the most strenuous jog/bench press/squat/box jump and all with that undeniable Hurley fresh essence.
And I don’t know if I can imagine a better stocking stuffer for the gym rat in your life.
A beautiful new day.