What sort of public relations strategy is this?
The World Surf League’s website has had no update since Friday, December 11th when the public was notified that CEO Erik Logan and four others had tested positive for Covid-19 forcing “suspension” of the Billabong Pipe Masters in memory of Andy Irons presented by Hydro Flask.
Not one word.
Leaks have trickled out to bereaved surf fans, one suggesting that the situation had been resolved and the contest would restart imminently, one suggesting that “progress” had been made with the State of Hawaii though no definitive action taken.
Which is true?
Neither?
A possible third way? Will the State of Hawaii extended the permits and allow the show to go on?
The bereaved surf fan has no idea as the World Surf League has maintained that the best offense is deafening silence.
But what sort of public relations strategy is this?
I’ve reached out to my internal sources, simply trying to prepare for an exciting pickup, and been met with the same deafening silence.
Is CEO Erik Logan doing something shifty underneath that cone of silence? Typhoid Marrying? Beating up on Taylor Swift again? Something more sinister?
Many more questions than answers. When the sun sets, this evening, there will be three days left in the contest window.
Hearts remain heavy.
But seriously, what sort of public relations strategy is this?
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The Hiedra has a pretty good musical taste!
I would give my soul to have her accompany me to health clubs and restaurants wearing that outfit in Marin.
I wish the double swell wasn’t in the forecast but I’ll take it.
You know how to enjoy life. Tell the girl with the sickle, i’m in love.
‘if we don’t do anything, they can’t say bad things about us, look they’ve already stopped talking about women’s surfing’
Mushroom strategy.
Keep em in the dark.
Called communism.
All the beer and no idea
-if the contest will be on tonight 🙁
Mullet: “Miss it by that much!”
You enjoyed that comment so much you posted it twice!
The few times I’ve seen it looked pretty real to me.
The entire thing is an absolute joke. Can you even fathom the NFL or the UFC shutting down their best event of the year (MID event) and not updating fans on the status??? Is it really that hard to look at other multi-billion dollar SUCCESSFUL sporting organizations and ask “hmmm… what would THEY do in this situation?” It’s time to lose the CEO from Oklahoma (yes, it matters), the goofy ex-pro surfer as senior VP (who gives a shit if everybody likes him, it’s not a personality contest) and whoever else at the WSL who thinks this is all heading in the right direction.
Yup.
Gotta dump Dirk.
the only thing I am scared of is the ignorance of people like you spreading conspiracy bullshit as fact till you actually believe it yourself……
I bet this is exactly what they are telling the authorities. Hey, no, this sport event is not a sport event. Is… erhhh… ahh… uhmm… just staged stuff. Believe me Mr. Officer, no sports going on here. Now give me my movie license back. Thanks.
Oh…the Latin Kings
I’d always just assumed Hippy was crip.
Hawaii and its residents rely heavily on tourism for their livelihood.
Not on surf contests.
Don’t know if the ‘powers that be’ are going to risk their livelihood and the economy for a surf contest.
Wonder how Red Bull will frame up No Contest on this one?
This is a GREAT comment. Well done.
Hopes. And prayers.
Hopes. And prayers.
Merci madame, une grande patience sera de mise dans les prochains jours.
One can only imagine how WSL staff is dealing with local authorities. Explaining how the “movie production” must continue.
Not efficient enough.