Oops, he did it again.

Debate is what makes sport so entirely fun and this very much applies to surfing, even though it isn’t actually a “sport.” Who rode the biggest wave of the year? Scored the best barrel? Is Dane Reynold’s gouge better than Matt Archbold’s? Will John John or Gabriel emerge as this generation’s best?

There are only two things that each and every one of us agrees upon: The world’s greatest surfer is Kelly Slater and the world’s most beautiful surfer is Luke Davis.

The later has been spending much time scoring much in Morocco, Mexico and Indonesia but took time out to post the above selfie with a swipe left to a photo of vintage Britney Spears (below).

Well over 2000 people liked the photo series including World Surf League Erik Logan who also commented “oh boy” without any elucidating punctuation.

What could his “oh boy” possibly mean?

Like, an eye-roll “oh boy”?

An excited “oh boy”?

An exasperated fatherly “oh boy”?

Is the “oh boy” related to Britney Spears and not Luke Davis?

If we had punctuation, again, we could well solve the riddle but as is, near impossible.

Frustrating, per the norm.

Maybe the punctuation got lost in the patented Cone of Silence along with the Pipe Pro and Backdoor Shootout or maybe it got put behind a paywall.

Overprotected.

Get four Mick Fannings for the price of one Bronte Macaulay!

Are you a deal hound?

Knowing when and where your favorite brand or store is going to release its merchandise for less than full freight and pouncing once you see that little red line crossing through sucker price?

Or do you just buy whenever the spirit strikes?

Well, either way, our World Surf League is holding an epic fire sale right now on some of its most popular products including:

The Corona Pro Gold Coast Sunrise Tee (once $35 now $10.50).

Conner O’ Leary, Mick Fanning, Zeke Lau, Adriano de Souza and Matt Wilkinson jerseys (once $70 now $21).

Italy, Australia, Brazil, France, French Polynesia (which is technically part of France), USA and South African jerseys (once $25 now $7.50).

Literal steals but how do you think the rest of the World Surf League’s merch program is faring? Do you ever see a Kelly Slater in the wild? What about a vintage Joel Parkinson?

Very slick.

Also, do you think Con O’Leary, Zeke Lau and ADS are sad that they are not technically retired but their jerseys are going for 1/3 of the original price?

It’d be cool to get that Corona Pro Gold Coast Sunrise Tee and tell people that you were there, on Snapper’s sand, for the kickoff of the 2019 World Surf League Championship Tour. Almost as cool as when you wore that Oasis 2019 European tour tee.

Much trickeration.

Introducing "biteprinting."

Do you recall, last month, when dear Stab magazine tossed its wetsuit advertorials behind a paywall but took time to kick your BeachGrit before locking the door? “For those left it will be a race to the bottom, and speaking from experience, when you’re chasing clicks, you get lost in the outrageous and contagious. Think graphic shark attacks and Ellie-Jean Coffey nudes.”

Well, The New York Times, getting lost with BeachGrit in the outrageous and contagious, just published a fascinating portrait of marine biologist who has an entirely progressive theory on how to deal with “problem sharks.”

Dr. Eric Clua, a professor of marine biology at the École Pratique des Hautes Études in Paris, has taken issue with mass culls after attacks noting that, “They are killing sharks that are guilty of nothing.” The good doctor has found a way to identify sharks that have attacked people, though, through a form of DNA profiling he calls “biteprinting” and believes these incorrigible few can be singled out and executed.

He recently published his findings thereby infuriating his colleagues.

“That’s not how fishing works,” said Catherine Macdonald, a lecturer in marine conservation biology at the University of Miami. “Even when you have a satellite-tagged shark and you know where it is, if you turned up at the site and put a hook in the water, there’s no reason to think you would definitely catch that shark.”

Christopher Pepin-Neff, a public policy lecturer at the University of Sydney who has studied human perceptions of sharks, said the problem, or “rogue shark” theory, is neither cool nor true. “They are basically saying that the shark from ‘Jaws’ is real.”

Blake Chapman, who studied shark neuroscience at the University of Queensland in Australia said removing these guilty sharks “…would be more or less impossible. “I don’t think that the removal of ‘problem individuals’ as a result of this information is a realistic application for the data.”

David Shiffman, a marine conservation biologist and postdoctoral researcher at Arizona State University said, “This idea makes no sense on any level that I’ve been able to find.”

Etc.

Dr. Clua is unperturbed, though, and fighting on for the good people of Réunion Island, setting up his biteprinting operation there to prove that it works.

“I’ll let them bite a pig leg,” he says, “or something else with flesh, muscle and bone.”

Scientific research in the field of Ellie-Jean Coffey nudes is forthcoming.