Last week, a mötley crüe of President Donald J. Trump supporters gathered in Washington D.C. ahead of congressional ratification of President-elect Joseph R. Biden’s November 3rd victory. They were angry, believing that much fraud had occurred, and whipped into a fine frenzy by impassioned speakers, including Trump himself.
Afterward, they marched on the Capitol and were semi-invited in to hold a wild n wooly bacchanal on the floor, in offices and throughout the halls.
“Shock and dismay” percolated around the nation as images of the Q Shaman etc. were released. Rage, disgust and hand-wringing.
Outerwear, wetsuit manufacturer Patagonia took to Instagram with the following message from its CEO Ryan Gellert:
Patagonia condemns the assault on the US Capitol and all recent attempts to disrupt a peaceful transition of presidential power. We are also appalled by the double standard between the response to last summer’s Black Lives Matter protests and Wednesday’s insurrection. We support leaders from around the country who are calling for the president and his enablers to be removed from office immediately. We are committed, as ever, to doing our part to support our democracy and to ensure that it is equitable and accessible for everyone.
The Ventura, California-based company has long been known for its environmental stance but the political statement seemed to roil its many fans. Typical Patagonia posts garner 200 comments maximum. The above has topped the 13k mark. While many are supportive, many more seem to be frustrated. A sampling:
@alright_alright_alright_75: As always, showing genuine leadership and compassion for people and planet.
@joeklahoma_state: Thank God Patagonia condemned this. I was beginning to get worried.
@it_me_it_bruce: You’re right there is a double standard… the fact you didn’t post similar messages when small businesses were being set alight all over the country during protests!
@brittan_kuhlman: Oh good the company selling $600 jackets made in Vietnam is worries about accessibility and equality.
@skripontoast: Ooooo corporate moralizing, so 2020
@ourlife.unfiltered: Lost us as a customer, too. Ever read the Declaration of Independence? Believe it or not, there are millions of patriots who believe this election was fraudulent. Yet, who also have a heart for topics like racism- these are two totally different topics. YOU are creating a divide. This has nothing to do with black or white- It’s about the red, white and blue.
@kimble_farmer: @patagonia just sale your product and try out of politics. Just lost another customer for life. I have a ton of Patagonia vest and jackets that are going to make a great bonfire tonight.
@seapilot13: I follow Instagram accounts for awesome content. If I wanted politics, I would watch TV. A Patagonia consumer before it was “fratagonia.” Love your company and products. Stick to your environmental pursuits and making awesome gear. Unfollowed and will consider wearing Patagonia to be a political statement now.
@casenichols: Lol @ everyone who is shocked by Patagonia taking this stance. They’ve been one of the most progressive and politically outspoken outdoor retailers since their inception.
@dan_sandison: A lot of people, who only take photographs of their car and or motorbike, are upset.
More questions than answers, of course, but a few more. Do you like your clothing to share your ethos? Do you really think Patagonia vests and jackets make great bonfires? What, exactly, is wrong with taking photographs of cars and motorbikes?
The World Surf League, per the norm, remains silent.