It's a revolution!
When your great-grandchildren look up at you lovingly, eyes innocent, and ask “Where were you when The People™ regained control of professional surfing?” will you be able to answer them “On the front lines, for you sweet one… On the front lines for you.”
An important question because here, now, is our opportunity to wrest the levers of power away from sullied interests, from private equity firms and born-billionaires.
Project Ibelli was first floated on last week’s The Grit! episode, a brilliant concept from a Boulder, Colorado master of business administration who suggested a way forward.
Have The People™ take ownership of a surfer, Caio Ibelli the obvious choice as he was just recently dropped by Oakley and is the only professional surfer to follow BeachGrit on Instagram, amongst getting robbed in an injury wildcard kerfuffle and has the ire of Gabriel Medina.
In stunning move, Chas Smith didn’t just jabber but reached out to Caio after the show and received an encouraging response. David Lee, per the norm, did the rest of the work.
And now here we are.
Ready.
The GoFundMe reads:
PROJECT IBELLI evolved from years of witnessing a decline in pro surfing’s chosen path and was spurned by a synchronicity of current events: 1) Caio removing his marquee sponsor’s sticker from his board after being dropped, and 2) the financial market coup perpetuated by Redditors who exposed large hedge funds via the GameStop stock pump. Herein, we immediately recognized an opportunity for an epic controlled-disruption and social statement to be carried out by The Grit! podcast community utilizing grassroots tactics similar to the aforementioned melee on Wall Street.
PROJECT IBELLI’S mission is to take back surfing by crowd-funding support of our favorite surfers, individuals who align with our core values and are often neglected or maligned by “industry” support. To kick off PROJECT IBELLI, listeners of the The Grit! podcast (and the community at large) will be given the opportunity to crowdfund a cash deal to have The Grit! sticker placed on the nose of Caio Ibelli’s boards for the just-around-the-corner Newcastle event.
Want in?
There’s no minimum.
Every time he dips into the competitor’s area, World Surf League CEO Erik Logan will be forced to recognize his gauzy dream has come to this.
Do it for your great-grandchildren.
Listen here.
Against my better judgement, I donated $10 under Chas’ name. And a dollar tip to the host. I like Caio, seems humble and has accomplished a lot from where he came. And he used to date Alyssa. And he probably hates Medina, like me. I never listened the Grit podcast, but support the Beach Grit cause. Don’t say I never did anything for you.
You haven’t noticed that the owners are very very to the right of left?
There’s no way he’s getting my cash with that hairline
Go
fund the
Coffey’s
1) Russians, Chinese and North Koreans can easily break the blockchain of your NFT. 2) The biggest bitcoin mining farm is Frankfurt-hq Northern Data and there are no slaves involved so far.
Why not just let professional surfing die? It’s only a matter of time before Dirk Ziff’s accountants force him to pull the plug anyway. Watching Aussies and Brazzos do air reverses in 2 foot beach break does not make for a good spectator sport. Even the most perfect man-made wave in the world in Leemore is boring as hell to watch as a spectator. Competitive surfing brings out the worst in people. I celebrate its demise.
Idealogically I support this. Fiscally I have to reserve my funds for running boogie comps myself.
This is good, real good.
I don’t think any of them would be interested in running a train on poor Caio even if I asked nicely on your behalf.
How can we lose!?
That’s a bit too filthy for this family website. I can’t believe you’d go there. Especially about The People’s (Future) Champ.
https://gofund.me/b528f7bf
2021 continues to surprise.
This and an OnlyFans should sort Ciao out for good. ciao
Probably better to have actual BeachGrit stickers as they’re more recognisable by the general public (surfing or not) than a podcast that isn’t even on YouTube.
If you give him (and me) BeachGrit stickers, shirts and a deck pad I will pledge 1 Miiiiiiillllion (Indonesian Rupiah) and challenge others who despise the wOsl (even if it’s just slightly) to do the same…
Save your rupiah
There’s no way his manager is gonna be OK with this
Already checked off on, oh ye of little faith.
Maybe same BG stickers on the nose get sent to us that donated(and not) to spread the word
Caio ain’t begging! This has been foisted upon him and he’s carrying!
This is the best news since the billboard
There’s only one Caio! can I buy him in an NFT?
Next rendition!
When he gets cancelled for association with Beach Grit, the value could soar, or plummet, which one?
Caio, if you’re reading – this is such an amazing opp to blow shit up, you could totally reinvent yo’self.. please talk maximum shit at all times – nothing to lose!
You may not be able to sell sunglasses but you can sell some beachgrits!
I wldnt trust Chas with your dick
Is he woke or fascist?
Am I supposed to support him or hate him.
It’s all so confusing…
pay first research later..
Fuck Off, Chas. Caio ain’t GRTY. A jumped up little brazzo ? No fucken way.
And the Grit sucks coz DLS
Cost Gmed a title
Fuk off Caio
I gotta fact check you Chas – by my unscientific count BG is followed by: Lakey, Johanne, Tati, Steph, Jack R., Ryan Callinan, Connor O. Plus a slew of QS and free-surfer folks. I hate to break it to you, but you are SOOOO mainstream now.
I’m pivoting to Ashton right now. Beloved by the pros!
haha you’ll be on nickname basis with em’ all in no time!
You gonna surf Pipe with Michael Ho in preparation for his passing and you can then hagiography yourself?