It's a revolution!
When your great-grandchildren look up at you lovingly, eyes innocent, and ask “Where were you when The People™ regained control of professional surfing?” will you be able to answer them “On the front lines, for you sweet one… On the front lines for you.”
An important question because here, now, is our opportunity to wrest the levers of power away from sullied interests, from private equity firms and born-billionaires.
Project Ibelli was first floated on last week’s The Grit! episode, a brilliant concept from a Boulder, Colorado master of business administration who suggested a way forward.
Have The People™ take ownership of a surfer, Caio Ibelli the obvious choice as he was just recently dropped by Oakley and is the only professional surfer to follow BeachGrit on Instagram, amongst getting robbed in an injury wildcard kerfuffle and has the ire of Gabriel Medina.
In stunning move, Chas Smith didn’t just jabber but reached out to Caio after the show and received an encouraging response. David Lee, per the norm, did the rest of the work.
And now here we are.
The GoFundMe reads:
PROJECT IBELLI evolved from years of witnessing a decline in pro surfing’s chosen path and was spurned by a synchronicity of current events: 1) Caio removing his marquee sponsor’s sticker from his board after being dropped, and 2) the financial market coup perpetuated by Redditors who exposed large hedge funds via the GameStop stock pump. Herein, we immediately recognized an opportunity for an epic controlled-disruption and social statement to be carried out by The Grit! podcast community utilizing grassroots tactics similar to the aforementioned melee on Wall Street.
PROJECT IBELLI’S mission is to take back surfing by crowd-funding support of our favorite surfers, individuals who align with our core values and are often neglected or maligned by “industry” support. To kick off PROJECT IBELLI, listeners of the The Grit! podcast (and the community at large) will be given the opportunity to crowdfund a cash deal to have The Grit! sticker placed on the nose of Caio Ibelli’s boards for the just-around-the-corner Newcastle event.
There’s no minimum.
Every time he dips into the competitor’s area, World Surf League CEO Erik Logan will be forced to recognize his gauzy dream has come to this.
Do it for your great-grandchildren.