Revolutionary artwork: KVF
Revolutionary artwork: KVF

Revolutionary Project Ibelli shocks surf industry by raising 1/3 of needed amount in two days; The People™ to decide what message heroic Caio Ibelli puts on nose of board for Newcastle!

A rebel yell!

Three days, Project Ibelli was announced to the world. An audacious plan to wrest the levers of professional surfing power back to The People™. To radically alter professional surfing’s dull, ultra-bland current path. To support a professional surfing hero who has battled rottenly unfair injury wildcard fiascos, dirty water tactics, sponsor shortsightedness/cheapness.


By crowdfunding Caio Ibelli’s surfboard nose, of course, and in a move that shocked the staid surf industry, the idea became reality then caught steam with over $5,000 of the needed $15,000 raised in only two days.

The only issue, a minor one all things considered, is that we (David Lee Scales and I), had not fully thought out what should go on his nose. A sticker advertising the podcast, where the idea was hatched, seeming more and more out of place as momentum built.

So the decision has been made to turn it all over to The People™. What would you like to see up there? What image or message?

What rebel yell do you want to reverberate through all the surfing lands?

(Nothing rude or directly anti-WSL of course.)

The only other issue, we still have $10,000 to go and must get before April 1.

Dig deep comrade.

Or shallow.

There’s no minimum.

Donate here.

Bruce's Beach pre-takeover.
Bruce's Beach pre-takeover.

Famous stand-up paddle venue Manhattan Beach, California struggles with racist history: “We do not want to ignore the past, but we do not want it embroidered in a scarlet ‘R’ upon our chest!”

Difficult days.

Nearly two months ago, the coastal enclave of Manhattan Beach, California was thrust into the spotlight when two young black surfers were called profoundly disturbing epithets in the water. The incident went viral and Brick and Gage, as they are called, used the moment for good, becoming activists in the wake of, but still, it highlighted the deep vein of racism that runs through the town.

Most recently, Manhattan Beach has been most known as the backdrop of World Surf League CEO Erik Logan’s many SUP adventures, regularly geotagging it on Instagram, but before that it was virulently, meanly, anti-black. A black family’s oceanfront resort, Bruce’s Beach, was once seized by the city using crafty eminent domain laws and black beachgoers were regularly run out of town.

But how to atone?

A task force was formed earlier in the year, according to a thorough new Los Angeles Times piece on the troubles, and an apology drafted but the town’s residents have pushed back on the notion they should be held accountable for what previous generations did. Manhattan Beach mayor Suzanne Hadley going so far as declaring, “We do not want to ignore the past, but we do not want it embroidered in a scarlet R upon our chest.”

The callous response, and general lack of action, has frustrated some at the county level. Los Angeles County Supervisor Janice Hahn said, “I’m going to do whatever I can to right this wrong. There’s no doubt that this was such an injustice (Bruce’s Beach seizure) that was inflicted – not just on Charles and Willa Bruce, but generations of their descendants who almost certainly would be millionaires had they been allowed to keep that beachfront property.”

The property now holds a county lifeguard center and park and the county is trying to figure out how to right the wrong and compensate the remaining members of the Bruce family by either transferring the land back, paying fair-market rent or some other monetary payment.

Still, Manhattan Beach leaders are refusing to apologize with Mayor Hadley recently telling a virtual meeting of locals, “I don’t want an apology and I don’t think you do either.”

A two-page advertisement in the local newspaper paid for by “concerned residents of MB” called on their neighbors to “unite against FALSE accusations of racism.”

How will the stalemate end? Difficult to speculate but if I had to, I’d guess much bureaucratic foot dragging and mealy-mouthed emptiness.

A specialty of the area.

US Olympic Surf Coach responds to WSL’s hard woke pivot and claim that “conservative, whining, f*cking fascists” pollute gold-medal favourite US Olympic team!

Dirty, dirty water.

As a man, as an American, as an elite sportsman, it is very difficult to fault Brett Simpson, thirty-six years old, a two-time winner of the US open, a surfing hall of famer and the USA Olympic surf team’s coach.

He ain’t got a bad bone in that old body, even if it is held together by sheets of pigmented skin the colour of rust.

The immensely popular Simpson was a star of Peter King’s once-great #tournotes (Watch “Brett Simpson is the Unicorn of  Lowers” here), helped Filipe tutor Lake Peterson in the art of the 540 and when Filipe lost in an interference at the US Open he told the WSL to “change that fucking 1970 rulebook.”

It was a shock, three days ago, therefore, when the WSL’s Chief Strategy and Brand Officer Dave Prodan, thirty-seven, who has been with the company since he graduated from UCSB in 2005, said on the WSL’s official podcast, “The number of conservative, whining, fucking fascists in the surfing world, some of which hold esteemed positions in companies and on Olympic teams, is pathetic.”

Who are the fucking fascists on the Olympic team?

Hawaiians John John Florence and Carissa Moore or flag-waving Yankee Doodle Dandys Brett Simpson and Kolohe Andino?

The mathematics on that equation, I suggest, is simple.

“I just love freedom, man,” says Brett.

"Good mental health is over there."
"Good mental health is over there."

Unforeseen: Surf coaches, instructors, emerge in these incredibly divisive times as most-sought after, doctor prescribed mental health therapists!

Strange days.

Of all the places surfing could, might, have gone in these fraught-with-trouble times, the very bleeding edge of mental health was certainly a surprise.

But here we are.

Strange days with surf coaches, instructors, now so in demand that there is a push to get them in the same category as Xanax and Ativan.

Prescribed doctors.

Kris Primacio, the CEO of the International Surf Therapy Organization, has just launched the first-ever year-long pilot study to compare and analyze the benefits of surf therapy on various types of conditions. The findings will be presented to the medical community, which she says will be a major step toward prescribable surf therapy.

“Community is exactly what is happening in surf therapy programs,” Primacio recently told Spectrum 1 News. “We’re creating safe spaces.”

According to the report, it is these safe spaces that make surf therapy what it is. While anyone can go surf, recreational surfing is not surf therapy.

“Unlike regular surfing, which is usually done solo, surf therapy takes a structured approach and is always done with trained staff members whose goals are to foster healing.”

It is assumed that recreational surfing is, in point of fact, the opposite of surf therapy where furious women and men scream “GET OUT OF THE WAY, KOOK!” at vulnerable adult learners, further traumatizing.

And would you change your angry ways if it meant becoming a controlled substance with much street value?

Something to think about.

In astonishing move, the International Surfing Assoc. unveils controversial new logo ahead of Olympic qualifiers: “Offensive! It is visually offensive and represents toxic masculinity!”

Must see to believe.

The International Surfing Association, headquartered in La Jolla, California, is not typically known for extreme pivots, jaw-dropping announcements, but that all changed last night when it shocked the world with the revelation of a brand new logo.

The controversial new design was was immediately pounced upon by the global press with some calling it “brash” and others “foolhardy.”

ISA President Fernando Aguerre was forced to address the growing frenzy, issuing a carefully prepared statement.

“Surfing has come a long way in my journey with the ISA, and with all change taking place in the world, we felt this was an opportune time to update our image and identity. We need to represent the current – and future – state of the sport as we expose fans from all around the world to surfing, many for the first time, at the Olympic Games. We have embraced surfing’s ethos of simplicity and youth, which is effective across the array of digital mediums whether a smartphone, tablet, or desktop screen. Paying homage to our original logo, which withstood the test of time for more than two decades, we maintained the same hue of blue that draws a strong connection with the ocean and nature.”

It did little to quell the cacophony.

A video was then released, attempting to further explain the artistic choices.

It only added gasoline to the fire.

“It is as progressive as it is functional…” one critic declared.

“Offensive! It’s visually offensive and represents toxic masculinity…” another parried.

We live in extremely partisan times.

More as the story develops.