And how it started with a high-torque V8 metalflake
kustom pop song by California idealists Jan Berry and Dean
Torrence…
The song “Surf City” does not
hold up to close textual reading — it is in fact
ridiculous, what with strapping a board to your back and
hitching a ride in your wetsuit etc.
But in terms of high-torque V8 metalflake kustom Gold Star
Studio pop-craft, “Surf City” is as good as it gets.
The decades-long “Surf City” political scramble over who gets to
use the phrase as a regional marketing tool, on the other hand, is
just ridiculous and nothing but ridiculous.
Let’s begin with the song.
Jan and Dean (Jan Berry
and Dean Torrence) recorded “Surf City” in LA in March of
1963. Brian Wilson first-drafted the words and melody, Dean
tweaked the lyrics, Jan hired the Wrecking Crew for the track
(that’s Glen Campbell on guitar) and in general arranged and
produced the shit out of it.
In July, it went to #1. Jan
Berry was very much on the spectrum of what the DSM-5 categorizes
as “high-functioning asshole” (after dumping his pregnant
girlfriend, Berry’s own parents adopted the baby which meant
Berry’s son was also his stepbrother), but in ’63 he was an A-plus
producer, further along than Brian Wilson and tuffer than Phil
Spector, and “Surf City” was the first in a string of
Berry-produced hits in which B-grade teen drama walks in one end of
the studio and gets shot out the other as a sub-three-minute sonic
masterpiece.
Here’s how you know Jan Berry was a monster producer. His songs
are impossible to cover. You can find a half-dozen “Surf City”
attempts by other bands, and none are above average —
even the Ramones can’t get it off
the ground. Only Jan Berry could.
The Surf City branding bunfight started 20-or-so years after the
song hit.
It caught me by surprise.
I thought everybody knew, like I did, that Hungtington
Beach was Surf City. Except Huntington is not of course actually
mentioned in the song, and in this Jan and Dean made-for-TV
video (what TV show? anybody?) Surf City is
Malibu, not HB.
Where does that leave us?
“Who cares” is a good answer, or something along the lines of
“Surf City is a state of mind.”
But no, Huntington’s gonna be Huntington and in 2004 it applied
for a “Surf City USA” trademark, just to kneecap Santa Cruz
businesses and municipal officials from using the phrase for their
town. Lawyers were called. Suits and countersuits were filed.
You knew all along who was going to win. Still, credit the Santa
Cruz major who at one point not only issued a city-vs-city
“surf-off” challenge to HB, but went on local TV to sing his
version of “Surf City,” which in part went:
You think your pier compares to Steamers?
(Surf City is Santa Cruz)
Just give it up and go drive your Beemers.
(Surf City is Santa Cruz)
No BMWs are seen during any of the last several Huntington Pier riots,
but never mind, score that point for Santa Cruz.
Huntington, as expected, won the legal
fight and kicked all the poor people out of
town.
Meanwhile, if you’ve been following the 2021 World Surf Games in
El Salvador this week, you know that the entire coastal region
surrounding the contest site is being referred to as “Surf City,”
and people that is down to the Salvadorian President himself
hopping on the surf-marketing bandwagon.
In other words, the whole thing has elevated from mayors to
heads of state.
Progress?
Two takeaways:
1) Asshole or not, Jan Berry was a pop-music wizard and
Jan and Dean deserve a sandy
corner in the Rock and Roll Hall of
Fame.
2) Hats off to a little township on Topsail
Island, North Carolina, that is actually officially named
— not branded — Surf City, and has been since 1949. The waves are
not great in Surf City, but give me a choice and I’ll take an
hour at their Sea Turtle Rescue and Rehabilitation
Center over an hour at Northside
HB, thank you very much.
(You like this? Matt Warshaw delivers a surf history essay every
Sunday, PST. All of ’em a pleasure to read. Maybe time to subscribe
to Warshaw’s Encyclopedia of Surfing, yeah? Three
bucks a month.)