Dark horse Carissa Moore leapfrogs Kanoa Igarashi, Kolohe Andino in wild battle of personal brands by charming Japanese town with husband’s homemade banana nut butter!

Hammer thrown.

Two days. Surfing’s grand Olympic debut is merely two days away and the world press is practically stumbling over itself in trying to cover, essentially falling in love with our brave water sliders. Oh, it was inevitable as the narrative is just too delicious. The great Duke Kahanamoku advocating for surfing’s inclusion over 100 years ago, young and tan and fit youth radiating vitality to a pandemic stricken public, the vestiges of an enviable lifestyle doggedly holding firm.

Yes, falling in love and as I boldly predicted at the beginning of the month, one surfer will emerge as a superstar, known and adored by the general public a la snowboarding’s Shaun White.

The early frontrunner was, of course, Kanoa Igarashi who is Japanese-by-way-of-Huntington-Beach, speaks-ish the language and is exceedingly handsome. His stock was recently improved by an almost humanizing profile in Outside magazine.

In a savvy move, however, Kolohe Andino hired the very firm that made Shaun White Shaun White and has been delivering folksy metaphors to The New York Times.

A wild battle of personal brands but wait, Hawaii’s Carissa Moore has entered the ring and just thrown an absolute hammer.

Reuters is reporting that the 4x World Champion delivered a message in Japanese to the small town that hosted them before moving to the official venue saying, “We love Makinohara, the waves were a little small, but the beach was beautiful and we had a lot of fun. The hotel, food, beach, and waves were all wonderful, and the people of Makinohara have kindly shown us hospitality. We are truly thankful.”

She then gifted the town’s mayor, Kikuo Sugimoto, with a jar of banana nut butter made by her husband’s business.

I’ll be frank, the smart money should have been on Moore from the very beginning. Nobody doesn’t love ‘Rissa, as the saying goes and with this cunning move, I’d have to say she noses ahead of both Kolohe and Kanoa, who is currently running a surprising third.

Two days.

Will the situation change in those two days?

A Brazilian or Italian or French surfer entering the wild battle of personal brands?

Moore as the story develops.

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Michael Austin
Michael Austin
5 years ago

Pure class, pure aloha! Best of luck team USA.

channelbottom
channelbottom
5 years ago

Ban Nana Butter:
When you have to stop your kids’ granny from eating the yummy dairy grease.

Ramathorn
Ramathorn
5 years ago

The waves were a little small but the waves were wonderful. Like a walking talking oxymoron – straight out of the wozzle playbook.. Onya Riss!

Pottz' whereabouts
Pottz' whereabouts
5 years ago

there they are! the two valley girrrlsss…? gossipping agaaain…?

Jimmy the Saint
Jimmy the Saint
5 years ago

It’s the year for the Italians! They won the Euros, more importantly they won the Eurovision with a cracking song, and now it’s time for Leonardo, who only scraped in through Jordy’s withdrawal. Forza Italia!

Stick man
Stick man
5 years ago

Moore as the story develops.

ricmatic
ricmatic
5 years ago
Reply to  Stick man

I feel like the article was written backwards from that sentence

Beef & Beer
Beef & Beer
5 years ago

Is ‘banana nut butter’ the same as ‘meat & 2 veg cream’ ?
P.S.
If so, is it appropriate for Carissa to give the mayor a load of her husband’s ‘business’ ?

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  Beef & Beer

A jar of cum is a very respectful and highly prized gift in Japan,

snapper
snapper
5 years ago

Carissa no slouch on a couch….
She nailz brah.

Rich Marx
Rich Marx
5 years ago

We’re going to get the same article about Caroline Marks within a day or two.

Juliana Rosales
Juliana Rosales
5 years ago

Met Clarissa once at Pipe. I did not know who she was. She was super nice and kind. She seems very genuine other than talented. She is my kind of champion. Go for the gold!

ValiantScorn
ValiantScorn
5 years ago

This isn’t inertia.

Whitefolkswithdreadsarefunny
Whitefolkswithdreadsarefunny
5 years ago
Reply to  ValiantScorn

Don’t scare off the only other female commenter!

juliana rosales
juliana rosales
5 years ago
Reply to  ValiantScorn

Inertia is boooooring, but that day Carissa was the best in the water…. and SHE IS NICE, capisce?

ValiantScorn
ValiantScorn
5 years ago

Right. The best at Pipe…

Huli Opu
Huli Opu
5 years ago

heyyy Juliana. I likey your style. What say we ditch this homo erotic sausage fest and go get ourselves a coupla spam musubis?

Capt Sensible
Capt Sensible
5 years ago

What better than TC on the pipe , farkin doubt it .

c4
c4
5 years ago

I think Carrisa is going to win the battle of the Americans then get taken out in the final by Sally Fitz with a pack of VB and a meat pie.

Barrelled
Barrelled
5 years ago

The question is did she surf the pool? Not sure how you could have missed this intriguing part of the story Chas. The People want to know.

c4
c4
5 years ago
Reply to  Barrelled

Thats where the Americans have been surfing. Both her and Kolohe and John John posted pool waves on their IG’s. The contest site has been been about knee high at best.

Lemon Next to the Pie
Lemon Next to the Pie
5 years ago
Reply to  c4

Well, if they run the train at half speed, you could knock out knee-high waves to order.

c4
c4
5 years ago

They had it cranked up to full blast so it was the regular waist high waves.

c4
c4
5 years ago

Is Bond University a good college?

Lemon Next to the Pie
Lemon Next to the Pie
5 years ago
Reply to  c4

It’s developing. Started out as the place rich kids went when they didn’t get the required scores to enter on merit. But now seems to have gained a bit more credibility through a sporting scholarship program applying to a wide range of sports. Has definitely improved image wise over the past 10 years.

c4
c4
5 years ago

I started physical therapy with an American that got Doctorate of Physiotherapy there. It’s a two year degree. His LinkedIn page says he worked for a year at a place in Mermaid Beach then for a year at a place in Southport, then for five months in Wanaka NZ, then for seven months in Melbourne. Now he is in the SF Bay Area.

Kind of a sketchy history. I’m not sure he knows what he’s doing.

Lemon Next to the Pie
Lemon Next to the Pie
5 years ago
Reply to  c4

It was one of, if not the first, pay up-front higher learning institutions. It was dodgy as all fuck to start, but the vibe I get now is that they had to improve standards to a more academic level.

I mean the place was named/started up by one of Australia’s dodgiest businessman ever. The bloke who financed the America’s Cup win back in the 80s. Bond. Alan Bond. Real piece of shit/work.

c4
c4
5 years ago

Thanks for the info, I appreciate it.

Karl Von Fanningstadt
Karl Von Fanningstadt
5 years ago

Don’t sleep on Jezza. The guy is already buzzing around giving interviews, knowing full well he’s a winner, promoting his moves to come following the success of him surfing in the Olympics!
https://uploads.disquscdn.c…

Stick man
Stick man
5 years ago

Reserving your choke-hold for next years Surfer Poll Awards?

Phat-wan kerr
Phat-wan kerr
5 years ago

its a shame Joan Duru got screwed on qualifying. he could have charmed the villagers by punching himself in the face. I see your nut butter and raise you an uppercut.

BadBrainsb
BadBrainsb
5 years ago
Reply to  Phat-wan kerr

Kamikaze.

J H
J H
5 years ago

The battle of the “brands” should have it’s own chyron at the top of the BG page.

Mapski
Mapski
5 years ago

Next up, Leandro Usuna steals the limelight with his sommelier skills by pairing asado and sweet breads with a tasty Malbec.

JohnsKnees
JohnsKnees
5 years ago

Is banana nut butter the sweaty liquid that forms in the part between your dick and balls?

Phat-wan kerr
Phat-wan kerr
5 years ago
Reply to  JohnsKnees

banana butt nutter

Michael Austin
Michael Austin
5 years ago
Reply to  JohnsKnees

Once again a perfect example of how your parents have failed society.

Dogsnuts
Dogsnuts
5 years ago

What’s the latest from Surfline? 17.5ft faces with a chance of genetic mutations?

mine.mine.mine
mine.mine.mine
5 years ago

what is “Banana nut”? and chas how did u not get a press pass to the greatest event in surfing history (outside of the cocaine travails) ??


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