Bold n brave.
Surfing’s 2021 has belonged to Gabriel Medina. Oh, certainly Brazil’s Italo Ferriera won gold for their country in our grand Olympic debut, along with Carissa Moore for the U.S., and Japan-by-way-of-Huntington-Beach’s Kanoa Igarashi had a moment in the spotlight but none but no one has outshone Medina.
The two-time World Champion separated from his stepfather and mother, got married, embraced an easy-going attitude and crushed the Covid-ravaged World Surf League Championship Tour. Even though vaccine-hesitancy will keep him from competing at Teahupo’o, he is a lock for the one-day finals at Lower Trestles and could easily win the cup.
Even with so much busyness, success, though, the Man from Maresias had enough time to swim to the bottom of the sea and exacerbate the Greek god Poseidon for banking giant Bradesco.
Marketing director Márcio Parizotto turned to producer Stink and director Squarehead to create the “stunning” advertisement and said, “We decided to use the surfing metaphor, with a flat ocean, to show how important it is that we take the initiative in our own stories. We sought a message of optimism that would encourage people to pursue their objectives in a bold and proactive manner. And it is all personified by Medina, in an advertising fable that features Poseidon and conveys the brand’s commitment to helping its customers overcome their challenges.”
Beautiful.
Industry publication Adweek adds, “Keeping in line with its message of facing a different, more inclusive future, Bradesco’s YouTube channel has included sign language and subtitles, as well as audio descriptions. This initiative also includes a push for gender-neutral language and changing its expression, ‘For blind people to see, with ‘For everyone to see.’
It’s Medina’s world. We are just living in it.
So lame………..
What I don’t understand is, what did Chas acutally mean when he said exacerbate? How do you describe what Gabe is doing to the sea god?
“Doctor, the patient is flatlining. Start exacerbation now!”
“I am the exacerbation and the life. The one who believes in me will live, even though they die;” Chas 11:25
“You said you said you said this time was gonna be different… Exacerbate the dead!”
?
Now that Gabby has a wife, I don’t think he needs to do as much exacerbating.
two things I hate, banks and Medina. very apt.
Just how much group exacerbation went on during your recent four men in a bed, I mean boat, Italian sailing trip Chas ?
Were you living on sticky bikkies, I mean ships biscuits, the whole time apart from your exacerbating soccer final dinner ‘outing’ ?
P.S.
Just be careful not to exacerbate in view of the neighbourhood children or you may find yourself in a four man jail cell instead of a leaky Italian tub…
Subtitles. Very progressive.
*cries in Medina*
same creative team probably behind this one https://www.youtube.com/wat…
if his last add didn’t get me shaving body its unlikely this one will get me opening an account.
i shave from head to toe, daily.
and also hang with neymar in a bi-curiously-adjacent manner.
i’ve opened a bank account and deposit therein 1 single real per day.
but to drink guarana? FUCK THAT. gabe can have it.
Maybe I do not know all the definitions of exacerbate?
Nah
There’s only one meaning
Chas is obviously drunk and on drugs again, and exacerbating his man-sausage…
Now he’ll either have to get vaxxed/pretend to have been or they’ll drop him.
Really?, it’s Brasil.
Even here in Aus i can get a vaxx certificate for a few Reais. I’m going with the Pfizer certificate but I may get an AZ as well just in case
Winner winner, chicken dinner in the “Battle of the Personal Brands”.