Farris (pictured) ripping the curl. Photo: The Mermaid Society
Farris (pictured) ripping the curl. Photo: The Mermaid Society

In glass ceiling shattering moment, Brooke Farris announced as new Rip Curl CEO becoming only second woman ever to lead heritage surf brand!

Many huzzahs.

Torquay’s Rip Curl made history, days ago, by appointing Brooke Ferris as the new CEO, making her the second woman in history to occupy the corner office of a heritage surf brand. She will be replacing outgoing CEO Michael Daly, who is sliding over to become CEO of Rip Curl’s parent company Kathmandu Holdings.

In a statement, Daly said, “After a thorough search process, involving both internal and external potential candidates, I am delighted to announce that Brooke Farris will be the new CEO of Rip Curl. Brooke has contributed greatly to Rip Curl’s success and growth over the past 11 years with her indisputable commitment to the brand, our product, and our crew. I am confident she will bring this same commitment and leadership in her new role. Congratulations Brooke.”

Farris added, “Rip Curl has been threaded throughout my life since I was a teen. I’m honoured to be announced as the new CEO. It’s an absolute privilege to lead our talented and passionate crew across the world and I’m motivated to build on our esteemed 52 year history and capitalise on our continued market success.”

And much “bravos,” many “huzzahs” all around.

I remember having enjoyable conversations, years ago, with Farris at various Rip Curl sponsored professional surfing competitions. At the time I imagined myself to be thoroughly winning and charming though, looking back, it is more than likely that I was over-confident and lightly boorish. It always surprised me that she would speak with me due my run-ins with various Rip Curl stars including, but not limited to, Mick Fanning and Neil Ridgway. Displaying the sort of steel spine, poker face, that makes for an excellent leader, I suppose.

If I had money in the stock game, I would divest from Laird Superfood and go all in on Kathmandu.

A smart bet.

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DavidC
DavidC
5 years ago

Ha, very good!

samwaters
samwaters
5 years ago
Reply to  DavidC

I don’t get it.

Fukkada Bong
Fukkada Bong
5 years ago

Has anyone bothered looking at her cv? She has no tertiary education and her longest professional experience is working as Layne Beachley’s secretary.

samwaters
samwaters
5 years ago
Reply to  Fukkada Bong

Well, at least she can type.

samwaters
samwaters
5 years ago
Reply to  samwaters

P.S.
Hey, they let ‘Sophie’ over at the Wsl ‘try’ too—before letting her go.

Fukkada Bong
Fukkada Bong
5 years ago
Reply to  samwaters

Given the level of professionalism at surf brands, that ought to be regarded as a major asset.

Low wide stinkbug stance
Low wide stinkbug stance
5 years ago
Reply to  Fukkada Bong

Get woke go broke.
Mind you I don’t know if anyone running a surf company has an education. Most of them crawled up the greasy totem pole from being sales reps.

Fukkada Bong
Fukkada Bong
5 years ago

No wonder they all went bust. Well, when you consider that Ace Buchan is regarded as a “brainiac” because he finished high school and knows how to use apostrophes, being doomed to fail is a given.

DavidC
DavidC
5 years ago

I read in the Fin Review that Rip Curl revenue saved Katmandu’s ass last year – so on behalf of the Katmandu board, thank you surf bums!

samwaters
samwaters
5 years ago
Reply to  DavidC

So ‘Vals’ are buying Rip Curl?
Cuz I don’t know any real surfers who are.
Not that Rip Curl cares it seems, they just want someone’s $$

samwaters
samwaters
5 years ago
Reply to  samwaters

P.S.
The “Fin Review”?
I didn’t know they had a magazine dedicated to surfboard fins, did they do a ‘tri-fin’ review too, or a flashback piece on Greenough’s breakthrough with fin design?

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
5 years ago

Can’t resist the upvote on this. Fucker.

Ramathorn
Ramathorn
5 years ago

The Tiger Shark taking Beth’s arm and Alana’s g-string funded Micks mansion at Penrith by the sea!

Ramathorn
Ramathorn
5 years ago

Still remember when Kathmandu pulled all manufacturing from NZ and shifted to China. Seemed like a watershed moment at the time. Then sold to Goldman Sachs etc before listing on the share market. Their products never went backwards too much though.
That same trajectory hasn’t worked for surf brands – Billabong, Quicksilver being notable examples. If Rip Curl go that way, Brooke’s sitting pretty but not so much Mick, Owen etc..

Low wide stinkbug stance
Low wide stinkbug stance
5 years ago
Reply to  Ramathorn

All the surf labels sold out by the early 90s. Well except for Quiksilver wetsuits who made them in Fiji but got caught putting made in Australia labels on them.

Ramathorn
Ramathorn
5 years ago

Yip, they’d moved manufacturing offshore but shit seems to go downhill more when they become a publicly listed company. The focus goes from making products for surfers to making profits for shareholders and surf branding is just optics. The trajectory of Billabong in the 2000’s being a good example.

mike m
mike m
5 years ago

Kathmandu sitting on a pile of debt, Laird has no debt, both are poor bets.

Fukkada Bong
Fukkada Bong
5 years ago
Reply to  mike m

Check out Brooke’s cv. How the board approved her appointment is beyond me. KMD is a short.

ValiantScorn
ValiantScorn
5 years ago

Sharpeville….

ValiantScorn
ValiantScorn
5 years ago

“T.”!?

Stick man
Stick man
5 years ago

T. Nielson is this you?

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  Stick man

If not, twins.

Stick man
Stick man
5 years ago

Could be what the “T ” stand for. hmmm…

Stick man
Stick man
5 years ago

Caliban

Chief Hot stuff
Chief Hot stuff
5 years ago

We don’t need clothes anymore
Just pyjamas

Mapski
Mapski
5 years ago

Pajamas chaps for Derek.

Phat-wan kerr
Phat-wan kerr
5 years ago

they risk being cancelled by the woke crew.

Stick man
Stick man
5 years ago
Reply to  Phat-wan kerr

Tali-banned!

mine.mine.mine
mine.mine.mine
5 years ago

that is crazy.. wtf is that???

astro
astro
5 years ago

That e5 neoprene they’re using in some suits is shit.
I won’t buy another with that crap in.
Falls to bits in 6 months.

Stick man
Stick man
5 years ago
Reply to  astro

prob aint cheap either…

astro
astro
5 years ago
Reply to  Stick man

It’s because they pay the factory workers so well.

ValiantScorn
ValiantScorn
5 years ago
Reply to  astro

*Laugh

Low wide stinkbug stance
Low wide stinkbug stance
5 years ago
Reply to  astro

Almost all wetsuits are made in the same huge factory in Thailand. All the brands except for a few boutique ones.

Phat-wan kerr
Phat-wan kerr
5 years ago

looks she has already stepped in it.

ValiantScorn
ValiantScorn
5 years ago

So, will Rip Curl surround her with Men to make her successful like the WSL has done mixing Women’s surfing with Men’s so the Women don’t fail?? Because without the Men, the Women would already be done!

NEGATRON
NEGATRON
5 years ago
Reply to  ValiantScorn

Kabul is falling, get in while you can. You’ll fit right in soon.

astro
astro
5 years ago
Reply to  NEGATRON

What an absolute fuck up that’s going to be.

Otto
Otto
5 years ago
Reply to  astro

Biden is on vacation at Camp David. He can’t be bothered with such trivialities.

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  Otto

He stopped those mean tweets. Time for a nap.

c4
c4
5 years ago
Reply to  astro

Americans sheltering in place while the Taliban is already in the city. It’s making the fall of Saigon look orderly

mine.mine.mine
mine.mine.mine
5 years ago
Reply to  c4

i was wondering how they are going to get them out of there.. he is sending in another 1000 troops.. wtf was he thinking?? lets pull out all our military and what??? holy smokes, this is going to be bad for his 3 plus years left. I think…

Otto
Otto
5 years ago
Reply to  mine.mine.mine

Kabul airport is under mortar attack as we speak.

@surfads
@surfads
5 years ago
Reply to  Otto

What’s your thoughts on the withdrawal?

Stick man
Stick man
5 years ago
Reply to  @surfads

of the Tahiti Pro? Its fuckin bullshit…but for the best I suppose.

Otto
Otto
5 years ago
Reply to  @surfads

Fighting is seasonal in Afghanistan. For the most part, come winter, the Tàliban tend to pack their shit up and retreat to the tribal lands bordering Pakistan. A more controlled withdrawal done during winter with maintenance of close air support and ground troops in numbers that could effectuate security would have been more successful.

Biden overruled his advisors as Commander in Chief. This shitshow rests squarely on his shoulders. Biden is a dumb fucker with ideological dumb fuckers all around him. He has no idea what he is doing.

mine.mine.mine
mine.mine.mine
5 years ago
Reply to  Otto

haven’t seen any reliable reports on the mortar attack, what are you reading it on? I haven’t seen any twitter or anything. this has captivated me.. scrared me a bit.. the folks falling off airplanes etc. I kept thinking ww z scene with the zombies coming over the walls of Jerusalem at the beginning of this debacle..now it actually happened.

mine.mine.mine
mine.mine.mine
5 years ago
Reply to  Otto

not that I don’t want the troops out of there.. I do.

c4
c4
5 years ago
Reply to  mine.mine.mine

Such terrible planning, they should have gotten everybody out first. Scary situation now, hopefully the Taliban will hold off and let everybody leave.

Lemon Next to the Pie
Lemon Next to the Pie
5 years ago
Reply to  c4

It’s almost like there wasn’t anyone saying ‘hey we helped you guys out when you were over here and now that you have left, we’re going to get massacred. Could you throw us a bone here?’

c4
c4
5 years ago

They’re going to try and get as many people out as they can. If they can get them to another safe Arab country temporarily they can start to process all of them. Not sure how the U.S misjudged the fighting ability of the Afghan army so badly.

I am sad for all the women and girls that were going to school and working also.

Stick man
Stick man
5 years ago
Reply to  c4

Ameriban

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  c4

This looks worse than any of that.
Faaaaaaaarrrrrrkkkkk.
I’ve never seen shit like this in any 3rd world country. It just wouldn’t be tolerated.
https://youtu.be/5oK-xl84JTA

NEGATRON
NEGATRON
5 years ago

Fuck thats sad. Zombie apocalypse of people’s children and parents.
US spent over 2 TRILLION in Afghanistan while this is happening on its doorstep.

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  NEGATRON

Makes The Wire look like Beverly Hills.
Worse than the worst slums I’ve Iver seen, and I’ve seen lots

c4
c4
5 years ago
Reply to  NEGATRON

America didn’t learn the lesson about nation building in Vietnam. Wasted twenty years trying to do the same thing in Afghanistan and Iraq thinking every country in the world wants to be westernized.

Complete failure to understand the cultures of other countries. Our military is good at destroying things and nothing else. We had to get out of Afghanistan and the result was going to be the same no matter when we did it.

c4
c4
5 years ago

We don’t care about homeless drug addicts in America. The opiate epidemic started when big Pharma began to convince doctors to hand out Roxies(blue 30’s the one’s Andy was snorting) to everybody that claimed to have any type of pain.

People would get scripts from five different doctors and then sell the pills on the streets. Then came the opiate crackdown and everybody lost their scripts in 2011. Fentanyl started being sold on the streets of the big east coast cities instead of Roxies.

The video is the result of all that.

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  c4

Yeah but it’s a public health hazard.
You can’t have people shooting up at bus stops.
And why aren’t they dead from Covid?
Fa fuks sake Democrat states
Look after your people,
If this is progress then fuk progress

c4
c4
5 years ago

Downtown SF is the same. People taking shits on the streets, passing out with needles stuck in their arms., Schizophrenics walking around naked yelling at themselves. All the Google and Facebook workers walk right by them like that don’t exist.

The worst when you accidentally step in a pile of human shit. Strange society when people drive two and three million dollar cars around my neighborhood in the most beautiful area in the country.

Drive across the Golden Gate to SF and you see scenes like the one in your video. Drive across the other bridge to Oakland and Richmond to the poor black cities and its crime central.

I guess everybody justifies it by saying it’s there own fault for being poor and homeless.

Chief Hot stuff
Chief Hot stuff
5 years ago
Reply to  c4

And the cops just stand there watching them blast.
Cause of that fukwit GFloyd.
Everybody loses

AM
AM
5 years ago
Reply to  c4

Same shit in Downtown East Vancouver. That video is daily life. Lots of mental health issues, overdoses. Lots refuse help and are “happy” to continue their life as is. Tough to watch/see

Baskets
Baskets
5 years ago
Baskets
Baskets
5 years ago
Reply to  astro

“Well…”
– Two Thousand Years Of History

ValiantScorn
ValiantScorn
5 years ago
Reply to  NEGATRON

We already drained the resource we were there for, moving on. smh

Low wide stinkbug stance
Low wide stinkbug stance
5 years ago
Reply to  ValiantScorn

Which resource was that? Opium?

NEGATRON
NEGATRON
5 years ago

2.26 Trillion of taxpayers money. @disqus_l1hX4Kitcr:disqus got this blood soaked paycheck.

ValiantScorn
ValiantScorn
5 years ago
Reply to  NEGATRON

Jacinda has made some mistakes. Guess where Australia, Japan, and US are putting our focus now?

mine.mine.mine
mine.mine.mine
5 years ago

they say the fairer sex has more compassion, does this mean they will stop using slave labor? or will they say.. “hey girls need jobs too.”

Kelly’s Conspiracies
Kelly’s Conspiracies
5 years ago
Reply to  mine.mine.mine

Boss babe energy dictates she’ll most likely still exploit cheap overseas labor. At least she actually surfs.

Phat-wan kerr
Phat-wan kerr
5 years ago

a copy paste from the urban dictionary raises some serious questions about your choice of headline.

Glass Ceiling

When you sit naked on a table with a glass top, and you have someone laying under watching you taking a shit.

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
5 years ago
Reply to  Phat-wan kerr

RIP Andrew Chan’s Ghost.

ValiantScorn
ValiantScorn
5 years ago

and Wiggoly’s Paddling…..

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
5 years ago
Reply to  ValiantScorn

Good call. Farq, where is Wiggs? And the gorilla?

Phat-wan kerr
Phat-wan kerr
5 years ago

I just typed “Cleveland” into the urban dictionary and judging by the results chan could be employed there. “Cleveland hot waffle” is very chan-esque.

channelbottom
channelbottom
5 years ago

What happened?

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
5 years ago
Reply to  channelbottom

Oh, nothing. He just would comment with urban dictionary definitions on Stab like 5 years ago and they were funny as shit, so Phatty’s comment reminded me of Chan. Wonder what happened to him. Michael Newman is another. Guess they all got a life.

channelbottom
channelbottom
5 years ago

I remember, but I thought maybe something had actually happened to him.

I wonder how Wiggs is doing.

I keep meaning to release our laundry business logo but never get a chance.

Travis Edgar
Travis Edgar
5 years ago
Reply to  Phat-wan kerr

Fecalpheliac…


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