Torquay’s Rip Curl made history, days ago, by appointing Brooke Ferris as the new CEO, making her the second woman in history to occupy the corner office of a heritage surf brand. She will be replacing outgoing CEO Michael Daly, who is sliding over to become CEO of Rip Curl’s parent company Kathmandu Holdings.
In a statement, Daly said, “After a thorough search process, involving both internal and external potential candidates, I am delighted to announce that Brooke Farris will be the new CEO of Rip Curl. Brooke has contributed greatly to Rip Curl’s success and growth over the past 11 years with her indisputable commitment to the brand, our product, and our crew. I am confident she will bring this same commitment and leadership in her new role. Congratulations Brooke.”
Farris added, “Rip Curl has been threaded throughout my life since I was a teen. I’m honoured to be announced as the new CEO. It’s an absolute privilege to lead our talented and passionate crew across the world and I’m motivated to build on our esteemed 52 year history and capitalise on our continued market success.”
And much “bravos,” many “huzzahs” all around.
I remember having enjoyable conversations, years ago, with Farris at various Rip Curl sponsored professional surfing competitions. At the time I imagined myself to be thoroughly winning and charming though, looking back, it is more than likely that I was over-confident and lightly boorish. It always surprised me that she would speak with me due my run-ins with various Rip Curl stars including, but not limited to, Mick Fanning and Neil Ridgway. Displaying the sort of steel spine, poker face, that makes for an excellent leader, I suppose.
If I had money in the stock game, I would divest from Laird Superfood and go all in on Kathmandu.
A smart bet.