Just in: Electric Vehicle trade publication of record declares that the Kia Boardmasters Edition i.e. “every surfer’s dream machine” saved automaker from “the crusher!”

Victory!

In a very early read on surfing’s grand Olympic debut and how it has resonated with popular culture, how it will impact the wild growth expected by professional surfing’s owner and co-Waterperson of the Year Dirk Ziff, it appears that it may have saved the Kia Soul from “the crusher” which must be considered an out-and-out win.

A scintillating piece published in the electric vehicle trade publication of record, insideevs.com, boldy declares that “Kia Soul EV Got Saved From The Crusher, Became A Cool Surf Mobile.”

Whoa.

You may remember the Kia Soul as a Korean car driven by hamsters.

2010 Kia Soul Hamster Commercial

And ready to go to the scrapheap until surfing’s unlikely intervention.

Per insideevs.com:

The Kia Soul EV may not be available in North America anymore, but it’s still going strong in places like Europe. From the UK comes probably the best-looking Soul EV we’ve seen in a long time, if not ever: a one-off concept called Boardmasters Edition.

Created to highlight Kia’s partnership with the Boardmasters 2021 surfing and music festival, this unique Soul EV is a “recycled” pre-production car saved from the crusher to live out its days on the beach instead.

Exactly what International Surfing Association chief Fernando Aguerre was talking about when he mentioned that there was supposed to be what with its “yoga, environmentalism, classes on how to be environmentally sound” but the fact that it resonated so quickly… does that surprise?

Is the co-Waterperson and his chief executive, Erik Logan, absolutely frothing?

A hamster car rescued due the Olympic-spiked power of our Sport of King?

If they’re not, they should be.

More as the story develops.

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19 Comments
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Karl Myers

can you please paraphrase this article for me? I have no idea what I just read

Stick man

yo @Chas Smith @disqus_nEmZsdyY0S you going Live or what???

Stick man

More as Surfing develops.

Otto

Ins-i-dee-v-s

Chief Hot stuff

They’ll need a shit ton of coal for these cars and Surfads land has plenty

samwaters

All I can say is, (co-water-person), Natasha, must still have the hots for pro-surfing–to keep Dirk still throwing his money away on it.

I mean, why else would Dirk be throwing money at pro surfing?
He doesn’t surf, he seems like a good business-man, (Wsl aside), maybe Natasha ‘is’ pulling the strings.

Simsurf

She must be pulling on something to get him to keep him handing over the buckets of cash.

Chief Hot stuff

He’s probly forgotten about it.
I bet he’s playing Minecraft right now.

Stick man

she craves the Dirk…

Travis Edgar

Ziff way or zatt ?

Simsurf

Waiting for our resident epidemiologist to give the thumbs up

Captain Wack

I wasn’t thinking about going electric until the Hummer comes out but if Jonah gets one of these then yeah I’ll consider it.

Wilbur

What Would Jonah Do?

Stanislav Franck

Kidnapping hamsters and training them to do tricks for a car ad campaign can’t be too eco/fauna friendly, or sanctioned by PETA can it?

Piskian

If they duct-taped them and popped them up the tailpipe,that would garner my interest.

Stanislav Franck

if they died, would you put a big X next to them? Then turn that into some kind of site called xhamster or something…

ValiantScorn

If you see one, wax the f out of those windows and key your favorite song into the paint!

Chief Hot stuff

Fuck the Covid Police!!

Stick man

I was thinking more like “Hampsters Paradise”


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