In a very early read on surfing’s grand Olympic debut and how it has resonated with popular culture, how it will impact the wild growth expected by professional surfing’s owner and co-Waterperson of the Year Dirk Ziff, it appears that it may have saved the Kia Soul from “the crusher” which must be considered an out-and-out win.
A scintillating piece published in the electric vehicle trade publication of record, insideevs.com, boldy declares that “Kia Soul EV Got Saved From The Crusher, Became A Cool Surf Mobile.”
You may remember the Kia Soul as a Korean car driven by hamsters.
And ready to go to the scrapheap until surfing’s unlikely intervention.
The Kia Soul EV may not be available in North America anymore, but it’s still going strong in places like Europe. From the UK comes probably the best-looking Soul EV we’ve seen in a long time, if not ever: a one-off concept called Boardmasters Edition.
Created to highlight Kia’s partnership with the Boardmasters 2021 surfing and music festival, this unique Soul EV is a “recycled” pre-production car saved from the crusher to live out its days on the beach instead.
Exactly what International Surfing Association chief Fernando Aguerre was talking about when he mentioned that there was supposed to be what with its “yoga, environmentalism, classes on how to be environmentally sound” but the fact that it resonated so quickly… does that surprise?
Is the co-Waterperson and his chief executive, Erik Logan, absolutely frothing?
A hamster car rescued due the Olympic-spiked power of our Sport of King?
If they’re not, they should be.
More as the story develops.