A tsunami of change.
It ain’t all just a bed of roses for industry out there in the 21st century western world. Sure, profits are soaring while wages remain relatively stagnant but messaging is becoming more and more difficult what with a “woke” mob gathered at every corner, pitchforks raised. Most behemoths, like Disney or Walmart, are able to pivot relatively easy by “stopping” and “listening” then releasing statements detailing that stopping and listening followed by a emotionally impactful commercials.
Others, like Big Tobacco or the Association of Whites-Only Country Clubs, have a rougher go.
Who will partner with them to get their message of health and wellness or inclusivity in front of a misinformed public?
Well, hope grew unexpectedly in micro-plastics factories to coal mines when the ultra-green World Surf League recently announced its pairing with Great Wall Motors, a Chinese manufacturer of inexpensive internal-combustion SUVs and trucks.
As previously reported, WSL APAC General Manager Andrew Stark announced, “World Surf League sees a great synergy in this new partnership with GWM. GWM produces vehicles that are robust and suitable for the outdoors and the surfing lifestyle so WSL sees it as a partnership that makes sense.”
Fantastic and imagine what organized professional surfing at the highest level could do for the tarnished image of child powered sweatshops, high-school-adjacent vape pen distributors or even community organizations like the Ku Klux Klan.
Riding a wave of change, indeed.
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Great Wall aren’t a bad car. The secret is too trade them in when they need new tyres.
Sure does
I think he was really saying make America great Britain again
Real men smoke Camel Wides, unfiltered. Reds are weak and for people who smoke with their pinky out.
Sampoerna would be my dream sponsor.
Oh, and Auchentoshan whisky.
excellent article
Amen. I need mine to keep an eye on climate change.
Wait, its the Brandens who are in bed with the Chicoms. Catch up, Hunter had a lap top to go along with his drugs. Hey, how come Hunter aint on this BG thing? He would fit right in.
Trumps truth is chicom funded. Chinese r hedging their bets.
The laptop has proof. You got nada.
I’ll take one of the F-22’s that they are supposedly taking out of service.
First it was 5th generation fighter jets and now it’s cars…
Is this how the ChiComs plan to make ammends for The ‘Rona?
Isn’t fentanyl enough?
Warming up the market for the CCP Surf Industry and its eventual forced colonization of almost every single island in the Pacific west of of Hawaii.
The Solomon Islands approve this message.
You mean the CDC and FDA
Hahaha…them, too!
I always take a reusable bag to the supermarket, and get a 2nd hand board every 5 years.
Problem solved
so now they go full chink and rickshaw the champ up the beach instead of trad shoulder chair…
…reckon the trend lingo nowadays is chicom?
ChiCom is my preferred nomenclature.
A mediocre chinese automobile is an accurate metaphor for competition surfing, no? I liken “Great Wall” to 3 Devid Silva backhand snaps (at drone angle) for a 7.33 ride.
Stark for ceo
As if ‘the Black Sea Pro brought to you by Gazprom’ doesn’t have a nice ring to it.
30-6 also has a nice ring to it
Fucken refs. Manly milking more than a dairy farm. The game is a disgrace.
That’s a shame
Advertising people have their job cut out for them trying to tie Chinese junk in with surfing. Will be interesting to see if anybody takes a stand against China and it’s use of slave Labor.
Judging by the last 20+ years the answer’s a firm no.
I thought I was supposed to surf a Jeep. Confused.
For authenticity, the ‘In Memory of Andy Irons’ comps could be sponsored by drug manufacturers/dealers (both legal and street), and have all staff and competitors out of it on various chemical concoctions, kinda like Kaipo at Pipe and Strider in Portugal etc…
Yeah the Sacklers’ are missing a trick there for sure.
I’d imagine that at least a couple of Mexican drug cartels would love to be the official cocaine sponsor for the WSL.
I think they already are.
If not, ELo could make it happen.