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@tylerwright Instagram
@tylerwright Instagram

Enigmatic surf champion, current world number 2, Tyler Wright announces exciting new partnership with a canned spice rum distiller!

Time to party.

The Margaret River Pro began yesterday, though did not run, and all eyes are on Western Australia. Blood will soon stain that hearty earth, the claret of those professional surfers who happen to be below the cut line, included but not limited to Owen Wright. Wright’s brother, Mikey, is safe via all the wildcards he shall receive and sister, Tyler, shall not dealt the indignity of challenger serieses as she is currently number two in the world after an impressive Bells victory.

The enigmatic former world champion was ecstatic post-triumph, telling The Guardian, “I cannot put into words what this means. It’s more than a win. It’s the only event I’ve ever wanted to win. I’m over the moon, I’m stoked. Two years being out is a long time. That fire that kind of got snuffed out by illness has been re-lit. It’s been a long time since I’ve felt like I’ve surfed like myself.”

The illness a reference to the post-viral syndrome she was diagnosed with nearly two years ago. In an interview with ESPN she said, “Overnight, I lost everything, what made me Tyler Wright. I lost my personality, my physicality. I’m used to excruciating amounts of pain, but the physical pain got so bad that it would mentally break me. And it broke me every day. I didn’t get a minute where I was unbroken.”

A sports and exercise chiropractor with expertise in neuroscience, Dr. Brett Jarosz, anyhow, miraculously stitched Wright back up and now she is winning, again, and debuting exciting new partnerships with canned spice rum distilleries.

“Lots to celebrate lately,” she announced on Instagram. “Excited to partner with @reeftip as their ambassador. Celebrating feels even better when I can give back to the reef while also learning about it. 10% of @reeftip profits go to reef regeneration through the work of the @coralnurtureprogram.”

Sailors of old used rum as a medicinal to cure aches and pains and also enhance vibrato whilst singing sea shanties. It became associated with British naval might in the mid-1600s and spirits bottled above 57% alcohol by volume are still marked “Naval Strength” in that country. It is also synonymous with piracy and featured in such classics as Robert Lewis Stevenson’s Treasure Island which I just so happened to read and is very fine.

Spiced rum traces its origins back to 1879 when Myers’s, in Jamaica, produced a sweeter, spicier, darker version of the drink made from pure Jamaican molasses.

Captain Morgan became the most recognized spiced rum brand in the mid-1980s and uses a character and general tone that might be described as “toxically male” in many of its advertisements.

Reeftip, Wright’s choice, donates 10% of of profits to saving reefs and comes in at 4.5% abv.

Not “Naval Strength” but also not blatantly sexist.

A good fit, me thinks.

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49 Comments
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Beef & Beer

It doesn’t apply to other alcohol selling pro surfers though, as they haven’t been publicly vocal about social problems like she has.
It’s just a bad fit for her..

Beef & Beer

That’s one of the stupidest comments here ever.
This has nothing to do with surf skills, I think it’s great that women are ripping.
This has to do with her being a hypocrite by saying how she’s into BLM and protecting poor dark persons etc and then turning around the next day and selling the very same product that gets a lot of poor dark persons in trouble with the law, contributes to health problems and is attributable to the violence in many communities.
It’s a very poorly fitting income source for her and her supposed ideals that she’s always talking about…

John Smith

We don’t want anyone of greater ability joining us in the lineup.

JSC

Considering her “woke” posturing and the damage done to indigenous communities in Australia by excessive consumption of alcoholic beverages – this acceptance of sponsorship from a brand of alcoholic beverages is completely hypocritical.

How much are they paying Tyler to discard her moral conscience into the nearest rubbish bin?

Foamie Homie

Get a few in her and she might go at Pipe..

Shafts

Privileged people drink that shit. So no Old E, Colt 45 or Mad Dog 20/20?

Sellme fitzgobbins

Tyler endorsing it? I,m out

Nonagon_Infinity

Nah, just cheap blended workers and a drunken master

channelbottom

I’m sure I read that some pro’s dad was one of the heli pilots who help rescue peeps from that ship. JW mebe? Can’t remember.

MyGFsChinese

Sounds fucking disgusting.

Board Barnacle

Just cracked my 1st capt Morgan while waiting for jmd to say something about greenwashing, err surfing I mean.

timsluis

Just the tip. But Tyler wouldn’t know that lie.

Stick man

Hurluley Flowers Fall ’22

Stanislav Franck

Coupla cans of that and she’ll be down and staggering on her knees for hours.

Board Barnacle

Btw it’s nothing special as a rum.

M.

Seems more fun than slinging woop(?). Wouldn’t you agree?

Hippy

No way, a Chiropractor cured post viral syndrome and has expertise in Neuroscience by stitching her up. She was used to excruciating pain, but now she’s fit and enjoys a good rum after another easy win~!

Hippy

Left them in my car, here you go….

Hippy

Mikey does not belong on tour.

Boat Docks

You guys should really should cut her some slack, BLM HQ shouldn’t be the only ones cashing in on BLM

Stephen Wolfram

Looking forward to post cut contests, the first two and arguably the third rounds are useless and usually run in good surf that should be used more judiciously.

frank

the world needs more fancy alcohol products endorsed by pro surfers like it needs a hole in the head…
https://m.youtube.com/watch…


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