Where "want" and "need" meet.
There are wants and there are needs and the twain rarely meet but they did this morning when French fashion house Christian Dior released images of what may well be the world’s first perfect surfboard. The single fin mid-length, tinted a dazzling blue and featuring Dior’s iconic Toile de Jouy print was reportedly designed as a tribute to Christian Dior himself and as part of the house’s exciting Maison home decor collection.
The Dior Maison surfboard is composed of polyester, polyurethane foam, fiberglass, polyethylene and three-ply lime wood. After it was molded, shaped and sanded into the perfect shape, it got its application of the house’s trademark toile. It was then polished smooth. You’ll spot the eye-catching motif on one side of the board and the classic Christian Dior logo on the other. A special travel bag comes with the board that has two hand strap options to make toting it to and from the beach a breeze.
A few things. Before you turn up your skin cancer-adjacent nose at the board being part of Dior’s home decor line, remember the very first commercially made surfboards, Swastikas, were made by Pacific Systems Homes which specialized in prefabricated dwellings.
A wonderful historical nod that even the grumpiest local can appreciate.
Christian Dior’s niece was also a notorious Nazi sympathizer in possibly another, darker, historical nod to the aforementioned.
The fact that Dior went for traditional materials, polyester, polyurethane foam, etc. another brilliant choice and the shape, we can all admit now, is right for perfect surfing. Effortless and chill. And imagine with me, paddling out to your local on your new Dior board. Imagine the heads that would turn as you stroked into the wave of the day, gliding with back knee slightly tucked, torso languid, letting the perfect shape do its work.
Imagine being queen for a day.
All considered, the price tag of $10,000 (US) seems unbelievably low especially when perfection is on the table.
Break out the credit card and give in.