Where "want" and "need" meet.
There are wants and there are needs and the twain rarely meet but they did this morning when French fashion house Christian Dior released images of what may well be the world’s first perfect surfboard. The single fin mid-length, tinted a dazzling blue and featuring Dior’s iconic Toile de Jouy print was reportedly designed as a tribute to Christian Dior himself and as part of the house’s exciting Maison home decor collection.
The Dior Maison surfboard is composed of polyester, polyurethane foam, fiberglass, polyethylene and three-ply lime wood. After it was molded, shaped and sanded into the perfect shape, it got its application of the house’s trademark toile. It was then polished smooth. You’ll spot the eye-catching motif on one side of the board and the classic Christian Dior logo on the other. A special travel bag comes with the board that has two hand strap options to make toting it to and from the beach a breeze.
A few things. Before you turn up your skin cancer-adjacent nose at the board being part of Dior’s home decor line, remember the very first commercially made surfboards, Swastikas, were made by Pacific Systems Homes which specialized in prefabricated dwellings.
A wonderful historical nod that even the grumpiest local can appreciate.
Christian Dior’s niece was also a notorious Nazi sympathizer in possibly another, darker, historical nod to the aforementioned.
The fact that Dior went for traditional materials, polyester, polyurethane foam, etc. another brilliant choice and the shape, we can all admit now, is right for perfect surfing. Effortless and chill. And imagine with me, paddling out to your local on your new Dior board. Imagine the heads that would turn as you stroked into the wave of the day, gliding with back knee slightly tucked, torso languid, letting the perfect shape do its work.
Imagine being queen for a day.
All considered, the price tag of $10,000 (US) seems unbelievably low especially when perfection is on the table.
Break out the credit card and give in.
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Bargain
Humm…Christian Dior’s sister Catherine was a crucial figure of the French Resistance, arrested and tortured by the Gestapo in 1944 and sent to the Ravensbrück concentration camp before her escape near Dresden in 1945. Her story, as British novelist and biographer Justine Picardie writes in a new book, is that of “a true heroine who exemplified the best and bravest spirit of French resistance during the war”.
Big wave surfer 🤣🤣
Bustin’ down the dior
one bourbon’, one shot, one beer…
cover shot is not a good look…
headline shriek?
more on boards, but not diors…
nazi’sShould have a glassed on fin for that price..
with 2X the 8 or 10-inch glass rope, I mean leash…
I quit.
#sorrynotsorry #fuckyouplebs
The reason the new Hurluley stickers have not gone out is because I’ve been investing in buying a fleet of these for every house. Also arranged to have one bolted to the roof of all my luxury cars so that my season’s passion can be witnessed by those I burn past or run over.
ALOHA
The birds have already shat on it for you by the looks of it too. Assuming you’ll have the nose flicked up on top of your car to catch the breeze, like all surfing superstars do.
EDIT: ?
said it before, I asked Reno about that…(srf: South Swell 72 mag)
paddling back out after doing a reef head-stand at freighters…
R: “dude, that’s the worst wipe-out I’ve ever seen!”
who nose?
Do you reckon you could improve on that one yourself? few shaping mods
I couldn’t possibly improve on perfection.
Axis Mundi . North Pole.
The Chas hair cut, also a Nazi sympathizer
Volcom really need to step up to the plate here and hand over sponsorship and naming rights for the Backdior shootout
How good it feels to not want that!
https://uploads.disquscdn.c…
I feel like if I saw someone in the lineup riding this, I’d hold them to the same standard as riding a Ben gravy soft top and burn them on every wave.
Legend alert!
Looks like they were thoughtful enough to work some old wax into the deck and let it melt. That’ll give the buyer instant cred I suppose.
EDIT: simplified man!
Buy this for me and I will surf it, possibly at pipeline.
Do you surf Pipe often?
Never, I really only surf Sunset. Very occasional kammies, yards, v-land. Too bad the “Christian Dior” is only readable on a bottom turn if you’re going left.
i’m still cleaning yacht bottoms at Waimea. signed on for a 3-hr cruise! que passooo?
A pretty penny. Something for rich kooks who want to to act like they actually surf so they put it on there wall near the entry of the house so when guests walk in they instantly ask wow… I didn’t know you were a surfer? The reply will be something like. Oh yeah. Passionate about it. Just got back from the surf ranch last week. Going again in a month.
A Chinese guy, I’m work friends with, once sent me a pic of a LV surfboard he took in one of their stores, saying, bet you’d love to have this! Without a hint of irony.
See
https://uploads.disquscdn.c…
Gawd
exactly why the senor’s and senorito’s don’t want virtual. don’t want to make reality any worse!
So it costs the same as like 2 longboards… or 1.5 Patagonia wetty.
$10,000 seems like a lot, until you see the old Velzy’s for sale for like 12K.
Who shaped that monstrosity? Looks a Roxy boardshort print from 2001.
If they are anything like a patagucci wetsuit it’s probably going to be too small.
Also comes with a matching board bag
Charles wakes up late and boots up his trusty Macbook to get a jump on the ten minutes of effort he needs to pump out another article to maintain and engage his public facing career as the co-founder of Beach Grit*. Opening straight to the Google search bar, he types in “surf”, presses enter, and then clicks on the “News” tab. Finding nothing to his liking within the first page of results, dispatching any and all of the stupid stuff that happens to show up, including an article from The Desert Sun website saying “La Quinta council delays surf resort vote at developer’s request”…
“No good,” the former professional receding hairline mumbles to himself.
As he clicks through several pages of results (probably 13), he starts thinking that he might have to fall back on an old standby (Googling “sharks”) to find a story and get through the day, but instead checks his email. Amid the 14k bolded/highlighted unread emails, he sees an email titled “Dior Surfboard!” from some Arab gent who sends him approximately 23 emails a day with random shit tangentially tied to surfing. Charles clicks the message open and doesn’t read any of the words and mindlessly clicks the link.
“Haha, Dior, I should write about this garbage,” he says, pointing to his cracked laptop screen to show Circe the article. She shakes her head in a I’m only pretending to pay attention in a make it seem like I think you’re being silly sort of way.
“You’re retarded…”
“Derek will love this. I’m thinking we can get less than 22 comments on this. I’ll shoot for 19!” he exclaims to no one in particular.
Charles opens up TextEdit and starts typing his article and then posts it without a second thought, the whole process from laptop opening to completion taking a total of 12 minutes. He stands up and begins to stretch and then looks at his watch.
“Whoa, I went into Overtime… I did good.”
He closes his Macbook and stumbles over to the kitchen to make some pancakes.
“God, I’m good…”
*A famously successful online surf tabloid frequented by as many as 14 unique visitors who waste all their time commenting on the landfill size piles of garbage.
Portrait of an artist in his prime.
Fine form all ’round
staring at a monet…settled with an indian, baisball, fleetwood mac and aside of mezxal…notice. awesome thread of comics…