Damn it feels good to be a gangsta.
The World Surf League exciting final’s day opens its window in days with forecasting partner Surfline calling for likely head-high surf which should excite all but current number one Filipe Toledo. Rosy, rosy, rosy sun shining bright on everyone. And, so, you can imagine the absolute shock when thunderclouds rolled over the aforementioned Surfline’s Huntington Beach offices and rained pink slips on disbelieving employees.
Per initial whispers from sources who have been chopped, the advertising, content, design, and data science departments suffered heavy casualties along with the entire brand team.
The shock made all the greater seeing that just over two years ago, Surfline was juiced with $30 million from investment and advisory firm The Chernin Group.
At the time, Mike Kerns, Chernin Group co-founder and partner, declared, “Surfline has established itself as one of the largest and most respected surf brands in the world through a decades-long commitment to serving its global community. At TCG, we achieve growth by partnering with passionate teams, engaged entrepreneurs who build out of love, and world class management. With Surfline, we have that combination in Jeff, Kyle and the entire team.”
Troubling wave calls have plagued the 2022 World Surf League’s Championship Tour, reaching peak absurdity with “cartoonish” nuttiness at the most recent Outerknown Tahiti Pro, but enough for a gutting?
Equity, I suppose, works in mysterious ways.
More as the story develops.