The Stone too!
What a time to be alive and part of this surf industry we all call home. Oh, you may not like it. You may grunt and growl “Industry? I ain’t no part of no industry, man. I surf for pure reasons.” Only that is simply naive chatter. You, me, Sam Waters, we’re all the same. Cogs in the machine and on that note an exciting new rumor is percolating.
You certainly recall, weeks ago, when whispers grew to loud to ignore that VF, parent company to Vans, Supreme, JanSport was set to acquire Boardriders, home to Billabong, Quiksilver.
Impeccable source BeachGrit penned at the time, “Dreams do come true, as they say, and the acquisition by one of the world’s largest apparel, footwear and accessories companies, consolidates VF Corp, which also owns the canvas shoe company Vans, as the hub around which surf fashion now revolves.”
Alas, that dream was but a wisp of tropical air, dissipated by colder fronts from the east.
A new hot rumor, though, has floated and here we have Authentic Brands Group grabbing ahold of the iconic Mountain and Wave, Stagnant Pool and folding them into a robust house that includes Izod, Neil Lane, the licensing rights to Elvis Presley, Marilyn Monroe, Muhammad Ali and many other brands plus personalities.
Oh, also Volcom.
The Stone.
Authentic Brands Group, headquartered in New York City, was founded by Canadian Jamie Salter in 2010 after he dabbled in the snowboard industry. The company went on an early tear, purchasing Juicy Couture plus image and marketing rights for notable names including the aforementioned Presley, Monroe, Ali plus Shaq O’Neill and Dr. J. In total, some 50 brands are now owned raking in some $22.5 billion a year.
Pop that bottle of vintage Champagne you have been saving to celebrate, if the rumor proves true.
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Join the Hayden ACETONE line to support real surfers!
Scouting some spots. Brought 2 with me.
Just found this authentic restaurant…given Kelly eats there, I was sold: https://uploads.disquscdn.c…
Mercury One was founded by Glenn Beck, according to Beck’s web site. According to Wikipedia, “Beck is an American conservative political commentator, conspiracy theorist, radio host, and television producer…. Samaritan’s Purse is an evangelical Christian humanitarian aid organization that provides aid to people in physical need as a key part of its Christian missionary work.” If you want to donate money, there are plenty of better charities. My favorite is the Center for Biological Diversity, which works to prevent storms like this one by fighting climate change.
sole proprietorships, reefs, and kelp are endangered…
got uni?
Kelly should put an animal on the tit of his t-shirt….worked for Izod, preppies ate that overpriced crocodile up….not sure why.
Don’t mention the 3rd world sweat shops.
Headed to the, ” Paradise”….
drugs & alcoho’ and mks was ruled out…LATimes
For you? Easy!
Fake…
Sure, if i walked on my hands
Right -> Paris Hilton, Left -> Pooris Holiday Inn
I use it to cover my surf cancer
Paris, for her trailer head
Groot??
Now you have name dropped Samwaters surely he got to do that interview with JP ?
Authentic is now on the banned words list.
Oh yes, let’s celebrate.
Monopolies are a great thing, aren’t they? What could possibly go wrong?
Are there any surf industry bigwigs whose asses DR and Chas won’t kiss?
More questions than answers!
Ha! I think you can see from all the endemic advertising on site that we’re an absolute fav amongst the haves!
In the bold bright light of the 21st century, you’ve truly arrived when you’re the fav amongst the Have Nots. Being accepted by the Haves is passe, darling.
I couldn’t agree more.
Im going full nudist as a boycott, whos with me?
I’m hung like a peanut. I’ll cheer from the sidelines.
I’m sure you’re a grower not a shower like moi. My post surf dick is almost in the negatives.
It’s adequate.
This is the thread I’ve been waiting for! Slide into my DMs?
Is it wrong of me to wear a non-Authentic Brands outfit daily? Granted I do own Vans Ultrarange shoes and they work well after I put in a Superfeet insole…
If anyone cares, VF Corp just hit their 52 week low in today’s traumatic market action