Miles of smiles (pictured).
Miles of smiles (pictured).

World Surf League CEO jubilantly pounds breast over just-wrapped Rip Curl Pro Finals: “The day will go down as the biggest day in pro surfing. The data and the numbers are undeniable.”

Full bloom.

Do you already miss competitive professional surfing or are you relieved that you can rest and relax until the very end of January 2023? Well, in either case it is a good time to reminisce about the season that was, leading to Filipe Toledo and Stephanie Gilmore championships there on Lower Trestles’ cobbled stone.

World Surf League CEO Erik Logan took the opportunity to do just that, yesterday, and posted a jubilant chest to his preferred medium Instagram, penning:

It’s been a little over a week, and the excitement of the 2nd Annual Rip Curl WSL Finals is still in full bloom. I wanted to take a moment to say thank you for all the support and work on making this past Finals the Biggest Day in WSL History. This doesn’t happen without a global team of employees who have worked since last year to make this day even bigger and better. Thank you. Also, to our final ten surfers, what a tremendous year for every one of you, and the year-long performances that put you all in a position to win the world title was exciting to witness firsthand. And finally, to the fans, thank you. As each stop moved through the year, more and more excitement was building until the crescendo of what we saw at lower trestles with Filipe and Steph. The day will go down as the biggest day in pro surfing. The data and the numbers are undeniable.

– Broke the record for the most watched day in WSL history by 22%
– Over 8.3 million total Livestream views (and still counting)
– Over 1 million viewers on linear TV globally, with more airings to come!

We are excited to continue driving the sport forward by creating the largest platform for our surfers to showcase their amazing talents. Thank you! Bring on 2023.

Now, the amount of frustration with Final’s Day amongst “core” surf media has been a theme for a little over of the same aforementioned week and, as I read, it made me think that ELo and crew truly live in an alternative reality until I remembered that the Oklahoma native came to us via the great Oprah Winfrey.

I recalled putting my young daughter to bed, when she was an even younger daughter, to the soothing sounds of Oprah and Deepak Chopra guided meditations. Their voices so calming, so peaceful, forcing even the most hyperactive brain into a state of slumber. A theme, anyhow, of each meditation was positive reinforcement. Willing what you want into existence. Changing that existence through manifestation and I realized that our World Surf League has become completely Oprahfied.

Weird.

No?

But will it work? Will the power of Erik Logan’s public positive thinking create a utopia for “our” surfers to showcase their amazing talents?

Where do you put your money?

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tim_nelsen
tim_nelsen
4 years ago

1776..this guy was a pulling guard in hs football, last night we wore rose glasses, then bunked…early coffee run…swung by the mission…run up the stairs!

https://scontent-sjc3-1.xx….

tim_nelsen
tim_nelsen
4 years ago

Put ELO, JMD and Don Lemon on the CNN AM show, where they belong! that’ll get 1M viewers, no matter the content/

7dollarsurfboard
7dollarsurfboard
4 years ago

My ipod song counter only counts the song as being listened to if I listen to the whole song.

astro
astro
4 years ago

He’s a fully paid up member of the Brotherhood of Judge Bum Buddies.

astro
astro
4 years ago
Reply to  astro
Tom
Tom
4 years ago

This is biggest load of SHIT they have ever dropped in perceived numbers!!
WILL SOMEONE PLEASE START A REBEL TOUR AND PUT US OUT OF OUR MISERY FROM THESE CUNTS!!!
I never wanted to “pay per view”, but i will, to watch this shitshow die

channelbottom
channelbottom
4 years ago
Stephen
Stephen
4 years ago
Reply to  channelbottom

Jesus that’s great.

channelbottom
channelbottom
4 years ago
Reply to  Stephen

Gr8?

tim_nelsen
tim_nelsen
4 years ago
Reply to  channelbottom

mine play 45s, tapes, cds, and has AM/FM radio!

https://i.etsystatic.com/20…

Clifford Van Renterghem
Clifford Van Renterghem
4 years ago

Surfing is a performance art for not a contest for whom is best,that is a slippery ego slope that will enable those whom would make merchandise out of men’s shoes. Get a day job ,a trade,provide a service to others ,then surf .

Bert
Bert
4 years ago

Nate Florence

mike m
mike m
4 years ago

The most watched day in WSL history will be a PPV boxing match between JMD and Elo.
Scheduled for 3 rounds, but guessing JMD fakes the glove touch and socks Elo in the jaw for an easy KO.

Nego Padaratz
Nego Padaratz
4 years ago

The wall of toxic positivity

samwaters
samwaters
4 years ago

Ok, got it.
but it’s not over till its over.
And I wouldn’t call the Wsl winners just because they have more money to throw around.

Dim Sim
Dim Sim
4 years ago
DavidC
DavidC
4 years ago

It was Gr8t!

Cannabis-Creativity
Cannabis-Creativity
4 years ago

“The day will go down as the biggest day in pro surfing. The data and the numbers are undeniable.”

Surfers don’t care about ELo’s data or numbers. They care about THEIR numbers — in the water and in the bed. If the WSL’s reach grows, do we accrue benefits? Why would we have a stake in their success? Save that message for the boardroom.

And maybe that’s ELo’s inherent paradox: a good corporate face for introducing surfing to the middle of the country, to the masses – wholesome and lightly progressive (but probably more progessive than the average surfer.)
Did he give one thought to whether “Gr8est” would connect with his core audience, who he seems to think is desperate for a feel good moment.
Virtual group hug y’all? Disneyland is calling my name.

Something also distasteful about how he treats surfing like any other product. And all that talk of numbers and data, like he’s Jonah in Money Ball.

He assumed poorly executed wrestling gimmicks would translate to surfing.

Maybe Tony Robbins or Depak Chopra will assume the WSL reins when ELo retires to the farm.

samwaters
samwaters
4 years ago

But but, they took over the ‘old’ Asp that was founded in 1976, doesn’t that count?

samwaters
samwaters
4 years ago

It seems it doesn’t matter if there was 10 million people watching, if nobody is buying whatever products the Wsl is trying to sell, there are no profits.
for the Wsl or their sponsors.
Which– makes Dirk Ziff–a very poor busissman–or a push-over for whatever Natasha wants…

Stanislav Franck
Stanislav Franck
4 years ago

Data numbers: high

Care factor: zero

channelbottom
channelbottom
4 years ago

No offense to Steph but I reckon they both need rather fat asterisks next to their 2022 titles.

These are partially not their fault, due to the set-up of the finals shitshow.

In Pip’s case it definitely is his fault for not paddling into any at Chopes. No excuses there.

astro
astro
4 years ago
Reply to  channelbottom

Steff for sure. What a load of bullshit.

channelbottom
channelbottom
4 years ago
Reply to  astro

Well I suppose if she surfed the waves given, better than the other 4 people on the day… then she won that event.

The validity of the resultant crowning as best” for 2022 is an entirely different matter. And she knows that.

Whatever.

Andy Aames
Andy Aames
4 years ago

E-lo is such a bigot for helping gilmore hold the trophy.

Huckleberry
Huckleberry
4 years ago

Elo is a fucking kook.

samwaters
samwaters
4 years ago
Reply to  Huckleberry

So, what does that make Dirk?
A double kook?

Dogsnuts
Dogsnuts
4 years ago
Reply to  samwaters

A kooks girlfriend.


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