New year sale on poom-poom shorts and off-the-shoulder tees!
Four months ago, Julian Wilson released the debut clothing range of his brand Rivvia Projects, the handle a portmanteaux of the names of his two kids River and Olivia.
Rivvia Projects is an “an expression of myself, really, and all the things I’m into and passionate about,” Wilson told Monster Children, listing his favourite things as golfing, motorbiking, skating, and mountain bike riding.
Wilson, who is thirty-four, followed Kelly Slater, Dane Reynolds/Craig Anderson, John John Florence, Luke Egan into the rag-trade, Slater (Outerknown) Reynolds’ and Ando with Former, John John Florence (Florence Marine X) and Egan with Depactus, a brand that flew a little too close to the sun before the glue holding its wings melted and it was bought for a song by SurfStitch.
You’ll remember the hoo-ha back in 2020, of course, when Wilson, a former world #2 and Pipe Master, sued his old sponsor Hurley for $US1.5 million claiming they’d become “increasingly toxic” in the professional surfing world and that “Hurley [sought] to profit from the worldwide health pandemic” by claiming that he’d breached his contract by not participating in surf contests that were cancelled due to COVID-19.
As the lovely college boy Cedar Hobbs reported,
The complaint claims that “at the time . . . ‘Bluestar [was] reportedly looking for loopholes in contracts for even the most high-profile athletes to use as leverage to renegotiate terms.’”
Anyway, water under the bridge, as they say and Rivvia, which occupies the classic medium price point space, has soared beyond any imagination.
Hoodies are sixty dollars, Australian, instead of a c-note, the trunks fifty-ish instead of ninety.
