The future is so dim I need specs!
The rise of Hurley from highly-regarded surf brand to must-have everything everywhere all at once is one of the more exciting bits of our new surf epoch. Those who dabble in history will certainly know the Hurley name. Bob, its onetime owner, made it very famous through his surfing then shaping expertise and also financial wizardry. Not yet thirty, the handsome man scooped the U.S. Billabong license for $40,000 and turned it into a $100 m business. After that he went out on his own with Hurley, which sold to Nike for hundreds of millions more, and then, four years ago, sold to Bluestar Alliance.
Derek Rielly wrote at the time, “The way Bluestar works is it identifies brands it wants to buy and once they get the keys, “our team of experts embark on a complete and thorough understanding of the brand’s potential channels of distribution and price point strategies. We create tools such as brand development profiles, trend guides, style guides and marketing strategies. These marketing materials portray graphic illustrations and a strategic marketing road map to enhance consumer brand recognition.”
Surf fans thrilled when fingernail clippers, pool toys, beard oil and Kai Lenny soon appeared on the market.
All absolutely perfect for an aging demographic but new-and-improved Hurley is not finished. After sponsoring the 47+ set’s favorite wave, Sunset Beach, the house has just released a line of very stylish readers at Walmart for the almost too good to be true starting price of $138.
Phenomenal.
But what is your position vis a vis readers? Do you rage, rage against the dying light and sit in your bed squinting hard at BeachGrit‘s famously cantankerous comment thread or have you given in to the joy of spectacles?
Will you swap them out for a pair of Hurleys?
More as the story develops.
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recently spotted at big 5…
There’s nothing left, everything surfing stood for, has fallen, the surfers … fallen, industry … fallen, purposes … fallen, and Erik , boy billionaire holds the leads of and to the fallen … money was never supposed to be what it was about, Curren (tom) is one of the greatest, he’s by no means a wealthy celebrity, now everyone wants fame, fortune, celebrity status, to be a … a … Kardashian, they forget … they SURF … I’m out … Erik can go down with the ship and I’m not witnessing it.
“I’d like..like.like.to call twisted sister to the stand!
https://youtu.be/Xhioibvo9c8
Hey All,
I finally watched the original 2012 Magic Mike, which has a too-soft ending but is otherwise a 90-minute sticky-fingered joyride of a film. The banter is excellent, loose and southern-dipped, but my favorite bit is an acting-within-acting scene where Channing Tatum, in cop mode, walks into a sorority party with flashlight at high port and brusquely tells a roomful of coeds who don’t yet know he’s in costume to “sit down, we’re gonna be here awhile.” Shit is about to go very badly south, as you Magic Mike stans already know, but not quite yet, and the lusty squeals that issue forth when Tatum whips off his stripper pants to present the double-alabaster wonder of his ass—the backside that launched a thousand bills, all 1s and 5s—rings in my ears still. It is a perfect Manhattan of a movie scene, two-thirds funny, one-third sexy, and a dash of dumbshit. (EOS Sunday Joint Excerpt)
I’m not sure what to make of this, but right on….
Matt is underrated for his incredulous sense of humor…sometimes so dry & wry the Peeps don’t get it.
No big deal qs, roxy, oakley have been in old peoples eyewear stores for years…
Where from? I paid $10 for mine.
‘You’ are deleting ‘my’ comments for something that ‘You’ said that was ‘wrong’.
Really doesn’t make sense, does it.
‘You’ are the one that made the ‘derogatory’ comment, I’m just reminding you of it.
‘You’ are the one that should have ‘your’ comment ‘deleted’.
What you said is so wrong.
Time will tell, I don’t think this is just going to go away.
Any suggestions who we can share this with?
Why don’t you just do the ‘right’ thing and delete it.
Simple.
There you go Chas & Derek, hot off the press, Quik and Billabong to be sold to Reebok:
https://www.theage.com.au/b…
They don’t really make the glasses; they’ve just licensed the logo for kooks to think they are hip if they have a 1/8″ logo on their reading glasses. I have a pair with superdry on them but I only wear them because I like to think it makes me look like Bernard from Westworld.
Mad respect for the Negroni tho.
It’s gonna ‘haunt’ you like a ghost….
got my hurley’s on and this is the hazy, lazy, crazy view… Santa Monica!
https://beachgrit.com/wp-co…
I kind of think that women are hot wearing readers. You forget to check for panty lines or if their feet are pedicured. Something about the sexy nerd thing too. Of course, blatant out right sluts have their appeal as well. Or the office girl. Yes, office girl. I’ve never worked in an office as a result. But readers suggest time for bed. Ever notice that? I”m going to read a bit before sleep is another way of saying, turn off the game and join a game.
If you haven’t already, you should check out the movie Crimes of the Future. Its right up that alley.
From the catalogue.. https://uploads.disquscdn.c…
my fm/am signal just went out!
Another glitch in the matrix
I have a similar system only instead of levers I use knobs
$138 a total rip. I go through a couple pairs a month. Body Glove 😄
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Bob’s brand got relocated like a post-WWII beaver.
https://youtu.be/rpWKd9uT2Ro
^ that is awesome!!
Be a fantastic idea for the wsl .
Stick pro surfers into boxes and parachute them into some isolated little beach break.
Who ever makes it back to civilisation gets another go.
Much better with more drama than the midway cut!!
Or staring out to the horizon with said glasses while standing on a wosl endorsed ladder.
Maybe he can get sponsored!
I’ll settle for 2nd sponsor and executive roaster…
Here’s to you!