Calling Leonardo Fioravanti.
As far as brand partnerships go, the Apple Watch x World Surf League is perhaps the most entertaining. From its rollout, wherein professional surfers were confused that it did not tell time, to it being criticized by a who’s who for not getting heat information correct, to the Italian who’s who, Leonardo Fioravanti receiving an alleged fine, to Chief of Executives Erik Logan patting himself on the back for its wild success, it has been pure joy.
And in this latest twist, we have dozens of abandoned Apple Watches washing up on North Shore beaches, unclaimed and unloved.
Per local KHON television, the watches are being turned into lifeguards but not being spoken for by their losers. That bit was a mystery to the Honolulu-based station, as the devices are fitted with “find my watch” technology, though I wonder if a forensic analysis was done. That is to say, if the watches were powered on and examined to see if there was a small red or blue dot featuring the word “priority” and/or some mistake with the “situation.”
In any case, the Margaret River Pro maybe kicks off in hours and the World Surf League really teased me with an email subject “Bubble Watch: What Does Slater Need at Margaret River?”
Intrigued, I opened. If he wins does he survive the dreaded midseason cut?
If he reaches the quarters?
The body only read “Heading into the final even before the Mid-season Cut*, the 11-time World Champion sits below the cut line and needs a strong result to secure his spot on tour for the rest of the year.”
Clickbait, man. The absolute worst.
*Mid-season Cut capitalization all WSL Chief of Interns i.e. Erik Logan.