Anyone with a phone featuring social media applications knows that this past weekend hosted Coachella. The very popular music festival, a stone’s throw from Palm Springs, California, is a must for Gen Xers, Millennials and Gen Zers alike, each donning various wide brimmed hats, rose colored sunglasses and poom poom shorts.
A place to see and be seen.
This year’s offering, which will reprise next weekend, featured headlining performances from Bad Bunny, Blackpink and Frank Ocean. Tom Sandoval, made famous by Scandoval, was in attendance along with Leonardo DiCaprio, apparently now dating Bradley Cooper’s ex-girlfriend and mother to child.
Trying to grab some of that glam disco light and shine it north, the World Surf League released a new promotional package around its upcoming Surf Ranch Pro. The least popular surf contest in history, hated by participants and viewers alike, will unfortunately kick-off next month after living legend Kelly Slater is unceremoniously beheaded in Western Australia. I just watched an interview with him post-loss to Kanoa Igarashi at Bells Beach, by the way. He told Rosie that being below the cut line “sucked” and blamed a shoulder injury suffered at Bells last year for throwing him into a nasty slump. He also said that he was going to spend the week-ish between contests on the Gold Coast maybe surfing, maybe not, and not at Coachella.
But back to baldfaced World Surf League nonsense, though, their new promotional package reads, “Watch the WSL Tour take place in a festival atmosphere.”
Ticket prices, as recently learned, have been slashed from the inaugural run five years ago causing much wonderment in economic anthropologist circles.
Let’s real talk. How much world the World Surf League have to pay you to go to its “festival atmosphere” and catch the Surf Ranch Pro live?
$100, two free burritos onsite and a night at the local Motel 6?