Advertisement
Do the right thing. Photo: TJ Maxx
Do the right thing. Photo: TJ Maxx

Filipe Toledo sponsor Hurley adds speedy fast bodyboards to ever-expanding offering of beard oil, fingernail clippers and inflatable pool toys!

But redemption for the bravest li'l coward?

Hurley, man. Like, wow. The brand, named after founder and core lord Bob Hurley in 1999 was, for years, the pinnacle of surf cool. Everything from its sleek logo to its best-in-class trunks to its design ethos to its d-suite to its star-studded team to its Costa Mesa office was the envy of the industry. Quiksilvers and Rip Curls and Mambos only able to gawk and dream.

Hot Tunas weeping silently in the corner.

The eponymous chief sold to Nike in 2002, for an undisclosed sum, making it all even cooler but then Nike pulled out the rug, in 2019, and sold to Bluestar Alliance and I just now realized that your favorite anti-depressive website is officially included in the Wikipedia.

On December 28, 2019, surf publication Beach Grit reported that Hurley would not renew the contracts of professional surfers it sponsors.[9]”

Very cool.

That bit of hot intel was mostly true, save Kai Lenny and Filipe Toledo who continue to rip the )( to this very day.

Bluestar, anyhow, sensing greater opportunity than merely being cool and maybe even sensing the death of cool, began producing all manner of branded Chinese goods from beard oil to fingernail clippers to inflatable pool toys with neither .

And, just in, a pivot to bodyboards.

A TJ Maxx in Salt Lake City, Utah, is currently offering a great deal on boogies that appear to go very fast (top photo).

Zoomy bottoms etc.

At least Mach 3.

While some may chuckle, I’d beg for the aforementioned Toledo to kick one out at the upcoming Margaret River Pro, point toward The Box and prove that he was actually born with a spine.

The forecast is looking solid.

P.S. I just tried to go snag a nice picture from Toledo’s Instagram account because there appears to be a real cute one of him hugging his knees but realized he, like Michael Rodrigues before him, has blocked me. Is Kelly Slater Brazilian? Currently more questions than answers.

0 0 votes
Article Rating

Commented on Disqus? Log out, tap the Disqus button, and your old name and comments come back. The box is ours.

Join the discussion

Your comments are still here. Every one of them.

Twelve years of BeachGrit comments came across from Disqus. Connect and we will show you how many are yours. We get your username, nothing else.

Unclaimed
Handle
Comments
Posting since

Connect Disqus to reveal.

Subscribe
Notify of
22 Comments
Newest
Oldest Most Voted
Jimmy the Saint

It worked – finally! Nice one, cheers for the tip!

Jimmy the Saint

It worked – finally! Nice one, thanks for the tip!

Nonagon_Infinity

Sally’s selling sheds now, on my free to air TV

Wavedestroyer

Ha ha what a sell out !!! Loser….
Pool toys????? You’ve got to be kidding me.
Kelly had like one sponsor his whole career and this guy has pool toys…..wow.

tim_nelsen

for falafels, how do you know the veg oil is 350? WEHATEVEGANOIL.com

Ricky Spanish

Enough hiding your laziness for instragram research behind these supposed bans. Get a burner account like a real journalist

tim_nelsen

my hammer is a universal tool. luv, google translate.

Capt Sensible

I don’t have no stinking strong points

Durban Poison

Does anyone actually like Chas?

Picard Madeoff

Chas brings intelsarcasm to new levels so we must love his work!

Durban Poison

Fully agreed. His writing is great. But the question stands.

ValiantScorn

Yes. He has done something the majority don’t have the balls to do.

Durban Poison

Yes. Yes. But likeable?

Capt Sensible

Boiling hot water works a treat dissolves the salt and grime both plastic and metal sliders

Jimmy the Saint

Anyone have pro tips on un-ceasing a boardbag zipper. It doesn’t look too bad/seized. I have put some wd40 on it, but it’s not budging! Any tips would be greatly appreciated!

Derek Hynd's Missing Fins

Is that where Filipe hid his balls and he’s finally ready to put them on?

Chas Smith

WD40 then grab the damn thing with pliers!

M.

Dry lubricant (the WD40 PTFE based one) and some pliers worked for me the other week on a board bag zipper with that white crust build up. Actually now that I’m thinking about it, I’ve ruined more zippers than I fixed over the years. So, maybe, try someone else’s method first.

ValiantScorn

Needle nose pliers, manipulate the slide

toaster redux

Warm water and dish washing liquid in a spray bottle. Might need a few applications

Sean Connery

I would rep almost anything if it meant somebody was paying my bills and all i had to do was surf. Even if I didn’t have the skills to lock in Beef’s ladders I would gladly rep Bailey’s.

Wavedestroyer

Well James Bond,your not a international pro surfer. And never will be so continue to do what your doing.


22
0
Would love your thoughts, please comment.x
()
x