The Bailey Ladder of digital currency!
Our World Surf League’s Championship Tour is currently in the proud country of Brazil, professionals no doubt taking advantage of endless lay days to sample caipirinhas, capoeira and cachaça. Having closer-than-maybe-advised conversations with Chief Executive Erik Logan. Generally luxuriating in passion.
But, as you know, the Championship Tour is not the only World Surf League holding. There is the Challenger Series, the Qualifying Series, a Longboard Tour and such and so.
Vast.
Well, a very famous and historical contest, the US Open of Surfing which is a Challenger Series event, recently lost its title sponsor Vans. The billion dollar shoe maker has hit hard times, of late, with consumers choosing other footwear over the classic and so off it went. But who would come and take the prestigious competition?
But let us turn to the Orange County Register for answers.
The title spot was vacated earlier this year by Costa Mesa-based Vans, with Wallex, a digital asset service provider that allows customers to make international payments via a secure electronic platform, stepping in, World Surf League officials announced this week.
The nine-day surf competition, now the 2023 Wallex US Open of Surfing Presented by Pacifico, will continue to be accompanied by “a full calendar of engaging creative activities for the entire family to enjoy,” WSL officials said. It wraps up Aug. 6.
Wallex.
Almost as influential as Bailey Ladders.
The Wallex US Open of Surfing isn’t all, though. The Nitro Circus Full Throttle FMX show will be on the beach from July since… well, since pro surfing at Huntington Beach sucks.
Certainly there were many toasts in the World Surf League Santa Monica offices.
Kaipo Guerrero able to see the corks pop all the way from Brazil thanks to his high perch on the aforementioned Bailey.
Cheers all around.