The Bailey Ladder of digital currency!
Our World Surf League’s Championship Tour is currently in the proud country of Brazil, professionals no doubt taking advantage of endless lay days to sample caipirinhas, capoeira and cachaça. Having closer-than-maybe-advised conversations with Chief Executive Erik Logan. Generally luxuriating in passion.
But, as you know, the Championship Tour is not the only World Surf League holding. There is the Challenger Series, the Qualifying Series, a Longboard Tour and such and so.
Vast.
Well, a very famous and historical contest, the US Open of Surfing which is a Challenger Series event, recently lost its title sponsor Vans. The billion dollar shoe maker has hit hard times, of late, with consumers choosing other footwear over the classic and so off it went. But who would come and take the prestigious competition?
But let us turn to the Orange County Register for answers.
The title spot was vacated earlier this year by Costa Mesa-based Vans, with Wallex, a digital asset service provider that allows customers to make international payments via a secure electronic platform, stepping in, World Surf League officials announced this week.
The nine-day surf competition, now the 2023 Wallex US Open of Surfing Presented by Pacifico, will continue to be accompanied by “a full calendar of engaging creative activities for the entire family to enjoy,” WSL officials said. It wraps up Aug. 6.
Wallex.
Almost as influential as Bailey Ladders.
The Wallex US Open of Surfing isn’t all, though. The Nitro Circus Full Throttle FMX show will be on the beach from July since… well, since pro surfing at Huntington Beach sucks.
Certainly there were many toasts in the World Surf League Santa Monica offices.
Kaipo Guerrero able to see the corks pop all the way from Brazil thanks to his high perch on the aforementioned Bailey.
Cheers all around.
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Correction Chas.
HB has hosted great contests called the Katins. I believe they were hosted in February on the north side of the pier.
Which highlights another problem with pro surfing. They host summer events in HB even though it is one enormous long shore close out, but winter is very fun.
Memorable heat was Shaun V Curren. Curren was showering the pier crew on his top turns. We were calling for Shaun’s retirement.
Michael Ho was killing it too… a lot of stand outs in well overhead rights breaking toward the pier.
Matt W will correct me, but by memory, late 70’s with the Curren heat bout ’81 and on a twin fin.
have a KBK tattoo…will go look for it. canvas? mylar? Dive n’ Surf. neopreme. next up. sail-makers. private island. no piers. never rode a twin fin/
Good point. The contest where a 14 year old David eggers blew out everyone including Tom Carrol (judges totally robbed egghead) also had great conditions by HB standards. Run on the n0rth side of the pier.
If he actually has quit before the event even started he is even a bigger kook than we thought!!
especially if flew down there to wear his Pip chest t
Maybe the 69 reposts by Chas of his authoritarian letter did it?
Did he quit? If he quit it must have been a spur of the moment decision otherwise why would he have gone down to Rio? Also if he quits wouldn’t that cancel out his severance? Any employment lawyers on here?
I just heard Elo has quit??? How does chas not get this news first?
Fake news or not?
https://www.worldsurfleague…
Look what happens when we work together!!
Perhaps he was run out of Brazil
ELO: Wallex!! Top of their field! Definitely not associated w/ an industry on a downswing! We will bask in the halo of their crypto miners headlamp glow!!
JMD: Absolutely! Great work chief! Gram it! And don’t forget to include one of those surfing action shots where you absolutely are not bogging a rail on a cuttie!
ELO: Excellent idea! And I’ll throw in some shaka emojis to really make it cool!
JMD: You are so leading us to new heights! First Bailey’s Ladders, now Wallex – non-endemic brand sponsorships are the wave of the WSL future!
ELO: Exactly! High hopes for my Tulsa meeting next week with John Deere!! ‘Nothing runs like a Deere’ … well, nothing except Ethan Ewing trying to get through the Rio airport, ha ha.
JMD: [Spasms of laughter] … you [catching breath] are [wiping tears of laughter away] hilarious!! Those Brazilians!! So passionate!!
ELO: I know!! Our grand vision is being realized! More passion than ever before! So much engagement, so many views!! Even the BG commenters can’t stop talking about us! We’re superstars! Surf deities! Inaugural members of the Abu Dhabi international surf superheroes hall of legends!
JMD: Immortality! Valhalla!! We are the VALs!!
[passionate embrace]
Buried the lead don’t ya think?
In a move meant to send some sort of Pablo Escobar-ish message, which can only be the case, Erik has done the unthinkable. “Not so unthinkable anymore MF’s, is it?!” Erik shrieks. “This’ll show those Brazilians that I’m not to be trifled with”, Erik thought to himself.
Surf City (HB) Pro inks crypto service provider sponsor, like he never even appreciated Surf City Pro El Salvador and El Salvador’s most notable recent contribution to international finance; yep, worlds first country to adopt a cryptocurrency as legal tender. WSL Surf City HB Challenger spits into face of WSL Surf City Pro El Salvador. Shit, sure hope he knows what he’s doing. El Salvador can’t be happy. No sir.
Wallex instead of Wallet. Creatives really went out on a limb on that one.
yep, just bump the last letter on its side and pay up the marketing geniuses…
Don’t forget to visit the HB Police shooting range at the base of the pier.
groot
sorry jimmy did not even scroll first – me a muppet
Wallex Surf League
Geez Chas you’ve really got it in for him!
Is Kaipo the new Ashton Goggins ?
Wallex to WSL: ‘We’re a blue chip finance company with solid backing looking to lend credibility to your event and build our profile on the world stage’
WSL to Wallex: ‘We’re an elite global sports organisation with a trusted brand offering direct exposure to your key markets’
Both under their breath as they sign the agreement: ‘Suckers…’
To the window,
To the wallex,
Till the sweat drop down my bollocks
All these sponsors’ dollars
The Wallex of positive noise!
Vans Off The Wallex