"Jake Howard." Photo: A computer?
"Jake Howard." Photo: A computer?

Sports Illustrated leaks possible “fake AI-generated writer” into surf world!

All hell breaking loose.

The media landscape was rocked, yesterday, when it was revealed that Sports Illustrated had published stories using fake AI-generated writers. Our surf world, frankly, was less than surprised as Sports Illustrated’s owner, The Arena Group, also counts Surfer Magazine amongst its titles.

There is, of course, no need to re-acquaint with Emily Morgan who was introduced as Surfer’s new trending news writer soon after The Arena Group acquisition. She enjoyed spicy food, strong coffee walks with her dog and lived in the shadow of Tennessee’s Smoky Mountains though was disappeared quickly after her quirky AI-styled verbiage was called out.

Our surf world is small, however, and her ripple didn’t spread beyond these shores.

The Sports Illustrated brouhaha, on the other hand, has exploded. Major news outlets are covering the story with Sports Illustrated’s own staff raging mad.

In a letter to ownership, the writers issued a public statement reading, “We, the workers of the SI Union, are horrified by a story on the site Futurism. If true, these practices violate everything we believe about journalism. We deplore being associated with something so disrespectful to our readers. We demand answers and transparency from [parent group] Arena Group management about what exactly has been published under the SI name. We demand the company adhere to basic journalistic standards, including not publishing computer-written stories by fake people.”

Heavy.

And yet, one of those Sports Illustrated “fake people” might have leaked into surfing. This morning a piece titled “Highlights: Hawaii’s Black Friday Swell Delivers Massive Surf On Maui” was published by “Jake Howard” who might be described as a “neutral white young-adult male with short blonde hair and blue eyes.”

Seasoned big-wave surfers in Hawaii, from Kai Lenny to Mark Healey, all described the giant northwest swell that hit the Hawaiian Islands the day after Thanksgiving as unexpectedly big and power,” it began. “Forecast models indicated it was going to be big, but it’s always interesting when swell events like this exceed expectations.”

Suspect certainly and more work must be done to uncover whether this “Jake Howard” is real or simply a machine with cute dimples and eyes that melt even the coldest of hearts.

The yeoman’s labor of true, honest, human surf journalism.

More as the story develops.

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YewAnon
YewAnon
2 years ago

Chas, Derick, anyone able to confirm this “Jake Howard” is actually real. I noticed him on my LinkedIn feed this week.

TY
YA

Low wide stinkbug stance
Low wide stinkbug stance
2 years ago

Christ Chas, you know that time you got free entry to the Surf Ranch in 2017? Well Jake Howard was there with you.

ricmatic
ricmatic
2 years ago

we are months away from this not being the case me thinks

Chris Dixon
Chris Dixon
2 years ago

Maybe he’s a Replicant.

tim_nelsen
tim_nelsen
2 years ago
Reply to  Chris Dixon

Survival at Sea (assuming the boat is loaded with every accessory that West Marine, REI, Outerknown money can buy):

1-find the nearest island

2- build fire

3- catch fish

4- scribble SOS in the sand

5- hook-up w/ island girl

6- borrow board

and from the book:

Prevent a mutiny by demonstrating kindness, fairness, and generosity to your crew – keep them fat, drunk, and happy.

Women were once considered bad luck at sea, unless unclad. Hence the nearly naked female figureheads on the bow of sailing ships.

In Teahupoo, Tahiti the waves come up from a 4000-foot depth to break upon a reef that is 5 feet deep. That is some serious energy coming to restat the end of a barrel.

Low wide stinkbug stance
Low wide stinkbug stance
2 years ago
Reply to  tim_nelsen

Bananas are also bad luck on a ship.

Rocks local
Rocks local
2 years ago

Amen

SaltyHB
SaltyHB
2 years ago

I know Jake.

He writes for the local fish wrapper and does some work for SHACC.

ricmatic
ricmatic
2 years ago

I’m AI

tim_nelsen
tim_nelsen
2 years ago
Reply to  ricmatic

negs…give him a badge~and a mid-length…my nickel~

tim_nelsen
tim_nelsen
2 years ago

“this is evelyn…leave a spurt~~”

Chris Dixon
Chris Dixon
2 years ago

Jake is an actual person—unless of course, we’re all holograms. He’s from NorCal, lives in San Clemente and was once one of the flesh and blood online editors of Surfer magazine – for those of us who can remember when Surfer was an actual magazine.

tim_nelsen
tim_nelsen
2 years ago
Reply to  Chris Dixon

“are you out cruisian…cause you’re The Ocean is pathetic…:

Chris Dixon
Chris Dixon
2 years ago
Reply to  tim_nelsen

Thanks!
Chas said it was beautiful, So I still have that. What’s a cruisian?

Chris Dixon
Chris Dixon
2 years ago
Reply to  Chris Dixon

And can I suggest you pay Chas or ChatGPT to copy edit your posts?

tim_nelsen
tim_nelsen
2 years ago
Reply to  Chris Dixon

I bought The Ocean. If you would like, you can edit my manuscript, Environment Over Easy: which takes to task questioning the mass media approach that weather is occurring, not climate change. Their recipe is taking eggs, breaking then stirring, and pan frying and serving with a side of mush…scrambling, if you will. Or do you like your’s Over Easy? The Ocean does the same. That’s why you were in my crosshairs. (Negs has my email.) We could share a brew and a roast beef sandwich!

tim_nelsen
tim_nelsen
2 years ago
Reply to  Chris Dixon

A cruisian is a term used to describe a ill-advised launch from Newport Harbor to an outer island that has ordered its residents to evacuate as a looming, one of a kind hurricane that will landfall in SoCal for the first time ever, with a galley full of beer and two roast beef sandwiches that are consumed before reaching the destination and not realizing that the island surf & turf sunset dinner would be denied then reversing course headlong into said hurricane would delay din din by several hours, (daze…the timeline was sketchy by his blog) and finally feasting back at said harbor…in layman’s terms…A Three Hour Tour That Missed Gilligan’s Island. Now if Chas had read your opus? What say you? He was Cruisian for a bruising!

Chris Dixon
Chris Dixon
2 years ago
Reply to  tim_nelsen

Now this is more like it. And yes, that was an ill-advised mission. Had he fully digested my Opus, he would have known that. Instead, he was cruisian for a bruisian.

Noncompetitor
Noncompetitor
2 years ago

“AI Forever”

Party Pete
Party Pete
2 years ago

He’s most likely a cousin of Devon Howard. Devon is known for being midlength maestro and media personality of some repute – most likely not AI generated.

Rocks local
Rocks local
2 years ago

Lemme get this straight – just a couple days ago the board of the company with the most powerful AI tech in human history is (nearly) totally replaced bc that board thought things were moving a little quick on the AI front, and yet somehow these poor (allegedly) human SI scribes think it’s earth shattering to learn that their overlords are relying on tech smarter than the actual human (outraged) writers to auto-pen a few missives about some random sports event??? Cry me a river … bring on the AI. There’s too little actual surf content as it is — maybe the matrix will do a better job sussing out surf stories worth reading on the regular.

Chas Smith
Chas Smith
2 years ago
Reply to  Rocks local

What are these surf stories worth reading on the regular? Italo Ferreira’s skin care routine? Kanoa Igarashi’s trilingualism? It’s low tide out there, friend, and a robot ain’t gonna save you.

tim_nelsen
tim_nelsen
2 years ago
Reply to  Chas Smith

there’s a creme for dat~

Rocks local
Rocks local
2 years ago
Reply to  Chas Smith

Comments made at 35000 ft after multiple ipa’s should be read w/ grains of salt

Stick man
Stick man
2 years ago

I remember a Blake Howard…goofy footed guy.

Stick man
Stick man
2 years ago

That’s why you gotta avoid them at all costs.

Com Turren
Com Turren
2 years ago

🫶🫶🫶
In our hearts, Jen. In our hearts. https://uploads.disquscdn.c…

@surfads
@surfads
2 years ago

If my memory serves me correctly Jake was actually a graduate of the Stab comments section. Though it may not serve me correctly.

Com Turren
Com Turren
2 years ago

But can we can some Jake Howard/Emily Morgan erotic fan fiction? Written by Chat GPT? Surfads, I summon you!

@surfads
@surfads
2 years ago
Reply to  Com Turren

You laugh now, but every day I marvel at how more and more accurate of a prediction the movie Her was. Even the fashion.

Com Turren
Com Turren
2 years ago
Reply to  @surfads

I won’t be happy until I have my hoverboard and my Daryl Hannah mail-order replicant paramour I was promised in the 80s

Karl Von Fanningstadt
Karl Von Fanningstadt
2 years ago
Reply to  Com Turren

That reminds me, I still owe people a Power Wankings for female ‘CTers’ masturbation setups…. just need to write it…

c4
c4
2 years ago

Yikes.

tim_nelsen
tim_nelsen
2 years ago

owe? see sheep & liquors

Chazz Michael Michaels
Chazz Michael Michaels
2 years ago

What’s funny, if we extrapolate this to the WSL, is that we’d never believe half their employees were human.

Joe Turpel is far less convincing as a human being than A.I.

c4
c4
2 years ago

Mitch Salazar is some kind of AI creation that has a virus.

@surfads
@surfads
2 years ago

I always though Shannon was the human version of alt text. Just a constant stream of words describing everything she could see in front of her.

Chazz Michael Michaels
Chazz Michael Michaels
2 years ago
Reply to  @surfads

Check you with the TSJ article that just popped through my door! That’s a hell of a time from pitch to publication. Good effort though, look forward to it. Going with the initials as well, ideal.

@surfads
@surfads
2 years ago

Haha yeah I’d like to say you were my inspiration but it was actually DC Green. Also just helps keep it seperate from the day job .

Still hasn’t arrived here yet.

Yomar
Yomar
2 years ago

Ethan Ewing looks suspiciously like Captain America from The Boys, just saying …

Chazz Michael Michaels
Chazz Michael Michaels
2 years ago

Grade A trolling, Chas. Well done.

Chas Smith
Chas Smith
2 years ago

Feels good to strap on the helmet, head down to the caves and put in an honest day of trolling.

channelbottom
channelbottom
2 years ago
Reply to  Chas Smith

‘Through rain and windy weather,
Hell-bent for leather,
wishin’ my gal was by my side.’

Party Pete
Party Pete
2 years ago
Reply to  channelbottom

“Far, far below the deepest delvings of the dwarves, the world is gnawed by nameless things.”

JohnsKnees
JohnsKnees
2 years ago

If he is AI you can write up another article on the topic attacking Stab

https://uploads.disquscdn.c…


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