Surf fans widen eyes as mysterious “Tenōre” clothing appears on ex-RVCA team riders!

Christmas lists currently being edited.

It’s Christmas season with surf fans busily making lists of what they wish and hope and aspire to see under the tree. A bar of BeachGrit co-branded Sticky Bumps surf wax? A pair of Klly Sltr turtle moon sandals wrapped in micro-plastic paper? One of the recently excused Vans employees?

But how about t-shirts and trunks, hoodies and beanies?

Alas, a surf industry implosion has rendered once joyous staples like Billabong and Quiksilver, Volcom and Hurely entirely embarrassing. No one but no one wants Mountain and Wave beard oil in a stocking.

Or Stone paper clips.

Though what’s this? What’s this? Is there possibly magic in the air?

Days ago, you certainly know, the Eddie held its annual opening ceremony drawing a who’s who of big wave men and women. There they stand, like demigods and goddesses, giant boards behind them. Icons of cool. Surf fans, however, widened eyes at one particular invitee. Maui’s Billy Kemper sporting a pair of trunks reading “Tenōre.

As you recall, Kemper and a handful of professional surfer friends, recently turned down contracts from disgraced RVCA. The brand, absorbed by Authentic Brands alongside the aforementioned Billabong and Quiksilver, icky like them too.

Rumors instantly percolated that RVCA founder Pat M. Tenōre was up to something and is this it?

Tenōre beneath the bows?

Please mama?

More as the story develops.