Get thirsty.
The second most famous scene in 1967’s legendary film The Graduate is, certainly, is when Dustin Hoffman’s Ben is making his way around a well-heeled house party, guests asking him “what are you going to do with your life?” etc., when Mr. Maguire approaches and says, “Ben, come with me for a minute. I want to talk to you.”
The two make their way outside where Mr. Maguire delivers the iconic line. “I just want to say one word to you. Just one word. Plastics.”
Well, as it turns out, Mr. Maguire was very wrong. Plastics are, now, everywhere destroying the world and our collective health.
Thankfully, we have the World Surf League. The “global home of surfing” is many things, including crowner of Lower Trestles champions, but, mostly, the earth’s best greenwasher. Where would we be without the two bushes planted in Western Australia? Or the reef polyps planted in Tahiti but then destroyed by Olympic committee organizers?
Real trouble is where.
Enter Jason Momoa and his new canned water offering Mananalu. The Hawaiian hunk has signed on to the 2024 Championship Tour as the League’s “official canned water” sponsor.
As an Official Canned Water Partner, Mananalu will be the exclusive canned water onsite at the World Surf League’s North American events including the US Open of Surfing, WSL Finals, the Lexus Pipe Pro, and more. Mananalu will also be an Official Partner of WSL PURE, the league’s 501C3, which runs an annual grant program to support global credible non-profit organizations focused on improving the health of global ocean ecosystems.
“We are thrilled about our partnership with the World Surf League this year,” expressed Lindsey Fischer, Mananalu’s Vice President of Marketing. “Our shared commitment to ocean conservation is at the heart of this collaboration. Together, we aim to significantly reduce the use of single-use plastics, safeguarding our oceans for future generations.”
Cherie Cohen, the World Surf League’s Chief Revenue Officer, added, “Jason’s is a hero who lives his mission and this brand is a reflection of that. We are proud to partner with Mananalu to raise awareness and action around ocean protection. This water tastes great and our athletes, VIPs, and fans will benefit from their support of the sport.”
Does it get cooler?
Shut your face.