Caity Simmers (pictured) swinging a sledgehammer at the Wall of Positive Noise.
Caity Simmers (pictured) swinging a sledgehammer at the Wall of Positive Noise.

As Pipe Pro champ Caity Simmers’ “Pipeline for the f*cking girls” goes viral, World Surf League rethinks toddler-friendly brand identity

A crack in the Wall of Positive Noise.

The most notable moment of this young 2024 World Surf League Championship Season, even more than Filipe Toledo’s shock mental health break, is certainly Oceanside’s Caity Simmers putting on a dominant Lexus Pipe Pro performance and punctuating it with the now-iconic “Pipeline for the fucking girls.”

As Jen See penned, “It was a quote for the ages on a day that made legends. It was one of the best-ever days of women’s surfing, pure and simple. The women set a new mark at Pipeline one of the world’s most fearsome waves. We’ve never seen anything like it in women’s surfing.”

Caity Simmers became a star overnight, shining so brightly that even the authentic-adverse World Surf League is, currently, re-thinking its ultra G-rated brand identity.

Chief of Sport Jessie Miley-Dyer took to instagram in order to declare:

“Finals day at the Lexus Pipe Pro felt like a dream, and I think because it was actually, just that : a day where the dreams of past generations of women in surfing were recognized while watching @caitysimmers @picklummolly and @bettylou.sakura.johnson dueling in solid Pipe and Backdoor … trading heats with our World Champions @john_john_florence and local heroes like @barronmamiya , raising the bar higher each time they paddled out. Watching our men and women get spat out of 8ft barrels one after the other, with the crowd going nuts for everyone, is for sure the privilege of a lifetime for me and @travislogie. A day I will never forget 💙 And with that, probably all that’s left to say is: Pipeline’s for the f*cken girls forever more 🤣🤷🏼‍♀️”

Surf fans don’t have to dig far into the archives in order to remember the many fines given to professional surfers for using no-no words during, or near, World Surf League events. Will Leo Fioravanti, Italo Ferreira et. al. feel discriminated against and demand refunds, with interest?

Will another professional surfer, like Caity Simmers at Pipe, dare utter swears at the upcoming Sunset Beach Pro?

Who and what will they say?

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Elo's Stool
Elo's Stool
2 years ago

This is much better that Tyler Wroght thankfully

What?
What?
2 years ago

Who and what will they say?

“As long as there is enough to go around”.
No modern surfer ever.

tim_nelsen
tim_nelsen
2 years ago

we can meet swami!

Ami Lost
Ami Lost
2 years ago

face, no cap

Barrelled
Barrelled
2 years ago

Just trying to see how pissed people can get when certain things are pointed out. You gotta admit what I posted is true albeit unpopular.

Ami Lost
Ami Lost
2 years ago

incel, your funny

Ami Lost
Ami Lost
2 years ago

My youtube home suggested both. Chose the Florence vid first. Prob good strat to release at contest times to get views when peeps looking for surf vids and not Angry Ram vids.

tim_nelsen
tim_nelsen
2 years ago

surf trip: Swami’s in the AM?

tim_nelsen
tim_nelsen
2 years ago

suburu. don’t leave us/

Rocks local
Rocks local
2 years ago

read through all 144 comments currently posted…I need a drink. Agree with Jen and Negs and Newman and missing fins … fwiw, don’t really care whether the women are as ‘good’ as the men, really enjoyed watching them send it on a few.

Happy Camper
Happy Camper
2 years ago
Reply to  Rocks local

I agree with Pauly’s composite of Slatey Simmers.
although it does look a bit like Fatty Buster Bloodvessel and she def has some bad manners

Rocks local
Rocks local
2 years ago
Reply to  Happy Camper

Pauly never misses … a gift

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
2 years ago
Reply to  Happy Camper

All those freckles…could be Healey’s daughter, given she’s not afraid of barrels? She better be using sunblock religiously, regardless.

tim_nelsen
tim_nelsen
2 years ago
Reply to  Rocks local

that’s a wrap. need fish?

Rocks local
Rocks local
2 years ago
Reply to  tim_nelsen

Sashimi!

tim_nelsen
tim_nelsen
2 years ago
Reply to  Rocks local

gorbofchef. tear down that wall…

Clownface001
Clownface001
2 years ago
Reply to  Rocks local

Try this comment! Caity is a Boy! The WSL is run by the CIA. That’s not a women

Tom
Tom
2 years ago

I got an idea to make it better and fairer across the WSL – i want a percentage of the revenue!
What about awarding a 50% plus loading for waves of consequence
Say pipe chopes maybe cloudbreak could have 50 % loading points on quarters and above.
Maybe even consider a big wave event as well – Waimea even Porto something like that – not necessarily maxing but solid
So a win nets ya 15000 points etc
Gonna even out those who can surf across all conditions – a more rounded winner and its also across across all 8-10 events – no dropping worst 2 shit
To be world champ you gotta be good across the board

7dollarsurfboard
7dollarsurfboard
2 years ago
Reply to  Tom

Make the top 5 through performing in heaving waves to surf a pus shoulder high right…

Pauly Matt War-Shore
Pauly Matt War-Shore
2 years ago

It was “Pipeline’s for the fucking girls”, I’m sure of it.

janeausten
janeausten
2 years ago

https://youtube.com/clip/Ug…

Yeah, you might be right. She was rightfully excited, good girl.

janeausten
janeausten
2 years ago

I couldn’t work out the tone…did she mean, “so they said pipeline wasn’t for girls, look at us now!”?
Any case – they charged so hard. The in water vision was the best for showing that. Hats fucking off.

Metrosexual Ferreira
Metrosexual Ferreira
2 years ago

I want to wear the rainbow flag on my shoulder. Pipeline’s for the fking LGBT

Chief Hot stuff
Chief Hot stuff
2 years ago

Enjoy!!

Abscessed Llama
Abscessed Llama
2 years ago

that’s banana breath..

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
2 years ago

He’ll just say he lost the letter like he says he can’t find the email…

Chief Hot stuff
Chief Hot stuff
2 years ago

Dream on it.

RQ.
RQ.
2 years ago

Moana J W will be quietly seething that she isn’t part of this.

Michael Flatlately
Michael Flatlately
2 years ago
Reply to  RQ.

And that is where true progression crawls from

Kama'aina
Kama'aina
2 years ago

All great points. I was coming from my understanding of how guys like Belly and other team managers have brought the boys game up just by putting them in the mix for opportunity and how that elevated a whole generation. The women in the 90’s worked super hard to break the ceiling but the opportunities were not there. It’s good to see each generation doing their thing. Big things coming I’m sure.


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