Occy (left) no part of this beef with Lucy Small (right) other than being a notorious Billabong hound.
Occy (left) no part of this beef with Lucy Small (right) other than being a notorious Billabong hound.

Billabong head men’s designer scratches surf feminist hero Lucy Small in wild cat fight!

Get a life, mate.

The surf fan knows, and knows well, that the industry she once cherished has gone all the way to the birds. Iconic brands like Quiksilver, Billabong, RVCA, Roxy and DC rolled up into one mega label and publicly shamed with large Costco rollouts. Hurley turning to the robust beard oil market for growth strategies. Beard oil and pool toys.

Bleak and sad though, as happens in dark times, heroes rise and we, the beleaguered, have Lucy Small.

The diminutive Australian cross-stepper burst on to our scene decrying fair pay between regional male longboarders and regional female longboarders. Roasting the powers that be, she turned to other causes, though each sharing-ish certain qualities. The celebration of women, or men becoming women, etc.

So who could have predicted Billabong’s head designer (men’s), extending his claws and scratching the surf feminist hero deep?

The trouble, as it were, began when Small went on an academic journey and posted to her social media:

Things I have learnt about Billabong…

-Their swimwear and clothing is made in East Asian factories and they have no transparency or certification on the conditions of these factories (some pretty terrible, unregulated working conditions.)

-There is no evidence they are taking meaningful action to reduce their climate/environment/health impacts

-They pay their models more than their surfers.

-They have some diversity in their women’s surf team but this seems to lack in their men’s team and some people attribute this to racial stereotyping.

-They’re a legacy surf brand that has turned highly corporate and subsequently appear to have abandoned their surfcore base.

Hammer time.

A blow that the aforementioned head men’s designer did not take lightly. Jake Fissenden took directly to the direct messages and responded “Get a life mate!”

Meow!

Small, taking the high road, sarcastically told him that she liked his profile picture which suggested “wipe on sex appeal.”

She also asked if it was Billabong’s formal response.

No word, at time of writing, if it is.

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Kennypowersmullet
Kennypowersmullet
2 years ago

Does anyone actually care about what Lucy thinks? I know when she paddles around thinking she is the best she is actually a long way from it..

7dollarsurfboard
7dollarsurfboard
2 years ago

Do the males surfers also get paid more than the male models at billabong?

Asking for a friend.

Mcsippa
Mcsippa
2 years ago

when exactly did all this gear start getting made in china, and why am I just finding out about it now, and here of all places, it’s just really thought provoking

Mcsippa
Mcsippa
2 years ago

don’t forget boots, you need them in truckloads, “the search, for boots”

deeks
deeks
2 years ago

Do you think there’d be fuckhead blokes telling her what to wear? I do.

Rocks local
Rocks local
2 years ago

it was kind of striking to look at the list of “collections” for women vs men with that in mind. I was kidding at first, then I was like, “jeezus, it is pretty glaring.” The women have “follow the sun,” “sea of dreams,” “holiday,” and “block party.”

The guys have “Icons of Surf,” “Searchers,” and “Surf Revival” (plus the quality surf products collection).

Sellme fitzgobbins
Sellme fitzgobbins
2 years ago

I did always wonder why billabong had no Arabic or African riders

deeks
deeks
2 years ago

Allahooakbong

Baz
Baz
2 years ago

While Netanyahu is Israeli and Jewish: not all Israelis are Jewish, nor all Jewish are Israelis; and neither all Israelis and Jewish are Netanyahu.

Pauly Matt War-Shore
Pauly Matt War-Shore
2 years ago

You are this meme

https://uploads.disquscdn.c…

Shredy Kruger
Shredy Kruger
2 years ago

Small Lucy found out there’s a Big World out there with Big people in it and they like Big money. So proud, who knew?…

Capt Sensible
Capt Sensible
2 years ago

billabonggo just like it’s old poster boy , bloated and no longer relevant.

Happy Camper
Happy Camper
2 years ago

Lucy in better days:
https://youtu.be/ijxk-fgcg7c

The Bitchy Crab
The Bitchy Crab
2 years ago

I always imagined you didn’t have to do anything except invent something very nice, write a book with fancy words, cure something, and then wait for the call.

deeks
deeks
2 years ago

Or invent pegasus.

Mike
Mike
2 years ago

Lucy should trans it up and surf with the men if she wants to get equal pay… oh but she might not qualify🤷‍♀️

Kennypowersmullet
Kennypowersmullet
2 years ago
Reply to  Mike

She would get smoked

snapper
snapper
2 years ago

Lyndie was a lucky recipient in the A.I. glory days changing Billy wardrobes 5 times a day…no joke.

Dogsnuts
Dogsnuts
2 years ago

She makes pretty good points.
Xox

deeks
deeks
2 years ago
Reply to  Dogsnuts

I’d sniff just about anything off her rump

Dogsnuts
Dogsnuts
2 years ago

Hey no females criticising other females plights please! You are doing your entire sex a disservice!
Xox

Com Turren
Com Turren
2 years ago

ancient slings (at least modern leather recreations thereof), are capable of hurling a stone at a velocity roughly on par with a .22 caliber rifle bullet. So, if the story is true, Goliath actually never had a chance, and be extremely wary of fucking with Jews.

Rocks local
Rocks local
2 years ago

Middle of reading this Billabong v L Small stuff and an email popped up from Rip Curl – advertising their “Quality Surf Products Collection.” Made me wonder about the rest of their ‘collections’ — not quality?? not surf??

But then checked under their ‘womens collections’ — and no “Quality Surf Products” collection to be found! Men only get the Quality stuff. Outrage!!

The Bitchy Crab
The Bitchy Crab
2 years ago

Meanwhile, rockets rain on Tel Aviv and 160 souls are still captive. What would you do?


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