Get a life, mate.
The surf fan knows, and knows well, that the industry she once cherished has gone all the way to the birds. Iconic brands like Quiksilver, Billabong, RVCA, Roxy and DC rolled up into one mega label and publicly shamed with large Costco rollouts. Hurley turning to the robust beard oil market for growth strategies. Beard oil and pool toys.
Bleak and sad though, as happens in dark times, heroes rise and we, the beleaguered, have Lucy Small.
The diminutive Australian cross-stepper burst on to our scene decrying fair pay between regional male longboarders and regional female longboarders. Roasting the powers that be, she turned to other causes, though each sharing-ish certain qualities. The celebration of women, or men becoming women, etc.
So who could have predicted Billabong’s head designer (men’s), extending his claws and scratching the surf feminist hero deep?
The trouble, as it were, began when Small went on an academic journey and posted to her social media:

Things I have learnt about Billabong…
-Their swimwear and clothing is made in East Asian factories and they have no transparency or certification on the conditions of these factories (some pretty terrible, unregulated working conditions.)
-There is no evidence they are taking meaningful action to reduce their climate/environment/health impacts
-They pay their models more than their surfers.
-They have some diversity in their women’s surf team but this seems to lack in their men’s team and some people attribute this to racial stereotyping.
-They’re a legacy surf brand that has turned highly corporate and subsequently appear to have abandoned their surfcore base.
Hammer time.
A blow that the aforementioned head men’s designer did not take lightly. Jake Fissenden took directly to the direct messages and responded “Get a life mate!”

Meow!
Small, taking the high road, sarcastically told him that she liked his profile picture which suggested “wipe on sex appeal.”
She also asked if it was Billabong’s formal response.
No word, at time of writing, if it is.
Does anyone actually care about what Lucy thinks? I know when she paddles around thinking she is the best she is actually a long way from it..
Do the males surfers also get paid more than the male models at billabong?
Asking for a friend.
when exactly did all this gear start getting made in china, and why am I just finding out about it now, and here of all places, it’s just really thought provoking
don’t forget boots, you need them in truckloads, “the search, for boots”
Do you think there’d be fuckhead blokes telling her what to wear? I do.
it was kind of striking to look at the list of “collections” for women vs men with that in mind. I was kidding at first, then I was like, “jeezus, it is pretty glaring.” The women have “follow the sun,” “sea of dreams,” “holiday,” and “block party.”
The guys have “Icons of Surf,” “Searchers,” and “Surf Revival” (plus the quality surf products collection).
I did always wonder why billabong had no Arabic or African riders
Allahooakbong
While Netanyahu is Israeli and Jewish: not all Israelis are Jewish, nor all Jewish are Israelis; and neither all Israelis and Jewish are Netanyahu.
You are this meme
https://uploads.disquscdn.c…
Small Lucy found out there’s a Big World out there with Big people in it and they like Big money. So proud, who knew?…
billabonggo just like it’s old poster boy , bloated and no longer relevant.
Lucy in better days:
https://youtu.be/ijxk-fgcg7c
I always imagined you didn’t have to do anything except invent something very nice, write a book with fancy words, cure something, and then wait for the call.
Or invent pegasus.
Lucy should trans it up and surf with the men if she wants to get equal pay… oh but she might not qualify🤷♀️
She would get smoked
Lyndie was a lucky recipient in the A.I. glory days changing Billy wardrobes 5 times a day…no joke.
She makes pretty good points.
Xox
I’d sniff just about anything off her rump
Hey no females criticising other females plights please! You are doing your entire sex a disservice!
Xox
ancient slings (at least modern leather recreations thereof), are capable of hurling a stone at a velocity roughly on par with a .22 caliber rifle bullet. So, if the story is true, Goliath actually never had a chance, and be extremely wary of fucking with Jews.
Middle of reading this Billabong v L Small stuff and an email popped up from Rip Curl – advertising their “Quality Surf Products Collection.” Made me wonder about the rest of their ‘collections’ — not quality?? not surf??
But then checked under their ‘womens collections’ — and no “Quality Surf Products” collection to be found! Men only get the Quality stuff. Outrage!!
Meanwhile, rockets rain on Tel Aviv and 160 souls are still captive. What would you do?