Strong evidence presented.
The death of surf a business is often times, a mirror of our own earthly existence and eventual demise. More often than not, it is a slow and gradual decline until the body can no longer function, everyone knows it is coming, and is therefore emotionally prepared for it. In this instance, the trademark and branding might be shorn from the body (e.g., the Authentic Brands portfolio) and worn about by someone else, much like a pre-Columbian Aztec priest stepping into and adorning the flayed skin of a ritually sacrificed prisoner of war.
Other times (e.g., Clark Foam), someone might just decide to punch their own ticket without warning while leaving dependents and loved ones wondering why, sadly confused, and perhaps blaming themselves.
Alternatively, something abrupt might occur beyond anyone’s control, and the body ceases to exist rather quickly by virtue of some catastrophe and/or an aggressively fatal medical condition. The sudden demise of Varial foam announced publicly on April 6th but non-publicly known to USA West Coast shapers for at least a couple months ostensibly appears to be in this third category.
This has seriously bummed me out as an average surfer given that Varial was by far the best all-around board construction (trust me, I’ve tried them all) for average surfers surfing average waves in terms of performance, longevity, and durability. Sure, their price tag was between $200 – $300 more than a PU board, but they last exponentially longer and don’t ever go dead.
As a heavy surfer, I have abused my Varials on the daily without them creasing or the boards losing their flex/spring, while preserving my PU boards for prime conditions and/or travel. These boards also handle chop far better than EPS and don’t become a kite in offshore conditions.
It is nevertheless understandable why this construction never caught on with the pros or in the competitive context. In spite of its other advantages, Varial was a slow moving foam that didn’t respond quite as quickly as a PU or EPS. But slow moving surfers (i.e., yours truly and 99% of other surfers) aren’t going to be held back by a limitation that was never going to apply to our skill set in the first place.
So how did a company that has been in existence for nearly two decades and holds two patents go belly up almost overnight?
According to its farewell email to customers, Varial’s “partner” in the aerospace industry through which it was sourcing and/or licensing the foam decided that it was done with producing the foam for non-aerospace sporting applications.
I, however, am not buying this given Varial’s owners’ affiliation with SpaceX, an Elon Musk owned company. Granted, I have no idea whether or not SpaceX was actually the supplier, but the timing of this coupled with the disastrous roll out of the Tesla (another Musk-owned entity) Cybertruck certainly cannot be a coincidence.
SpaceX also did not reply to my email inquiry on the matter, so there is clearly something that is being covered up here. And, Musk is precisely the kind of guy who would create an elaborate distraction in killing off Varial foam to draw the public’s attention away from the fact that Cybertrucks are breaking down the moment they drive off the dealership lot.
So, I think it’s safe to say that, without question, Elon Musk killed Varial. Goddamn you, Elon Musk.
Will this board construction ever be available again through a different supplier? It’s hard to say. I certainly hope so. Perhaps Elon might be convinced to work with a certain 11-time world champion to have child slave laborers in Thailand start popping out Varial-constructed boards. These wheels might even be greased by Elon’s fellow South Africans such as Jordy Smith and/or Mathew “Did You Know He Base Jumps?” McGillivray pleading the case for Varial (though Shaun Tomson probably wouldn’t move the needle in that regard given Musk’s history of casual antisemitism).
For now, however, all I can do is to cherish the moments I have with my current small quiver of Varials with the time I have left with them (and the time they have left with me), and hope that Elon Musk does not someday come for them too. This is as much as any of us can do with the time we have with our loved ones.
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Article head photo proves Tired of Winning gets tubed!
Chubby deckers on the left there surfin way better than my last one…sadface
Have you reached out to Barton for comments?
Excellent writing Com.
Never rode Varial foam. You’ll be ok man.
I do know the BEST big guy performance shaper, get on em or be left behind.
Deserving of way more comments too.
oh, I’ll take any excuse to order another board, Varial or not
Does Zuckerberg ride Varial? That might be why he sank them, Elon is no fan of the Zuck, understandably so.
You, a board, a wave.
Its not roket science
Thoughts and prayers 🙏 Com x
Somehow, I will carry on and/or return to EPS like a dog returning to its vomit
Don’t be hard on yourself. More of a ‘returning to your toxic ex-lover after your wife leaves you’ situation
Mmm…vomit
one of the more rational conspiracy theories I’ve heard in a while. I’m almost convinced. Need DSS’s perspective though.
Also, this: https://www.generalplastics…
maybe if we all order enough samples we can glue them together and make a board blank!
Tarantulas breaking yet? Secret spot skunks. Five Summer stories. Plastic recommendations, been sleeping on a waterbed for forty years. Got a smoke? DSS
also need a picture of your sandwich
Really, exposing spiders…. tsk tsk C4.
With rain in the forecast this weekend my surfing plans may get scrapped so the long overdue minnie shrine for Ronnie G in HB may happen. But this is about the demise of a surfboard company and since Elon is likely to blame, I will not invest in the x AI pre-IPO, whose deck sits on my desk. I was seriously debating the investment but Elon seems to be more challenged than usual right now and Montana Skeptic’s(aka Larry Fossi) substack article only serves to trouble me almost as much as the demise of Com’s fav surfboard Co.
Of greater importance will DSS ever return?
That MT skeptic piece was a solid read. Although query whether building an AI company unhindered by the market headwinds and CAPEX/OPEX baggage of Tesla makes some sense, existing fiduciary obligations TBD I suppose. The events in DE are fascinating, in a way, at least for us weirdos titillated by the use of ‘fiduciary’ and ‘compensation package’ in the same sentence. And it is too bad DSS remains in exile, unable to shed the light of his inimitable wisdom on your predicament.
Mr Skeptic is an impressive guy(he has an interesting and tragic background) and is relentless in his willingness to call out Musk. BUT I am balanced as I’ve witnessed bad corp behavior(my world* was the dreaded world of fiduciary, governance, D&O and E&O) for decades before I exited 13 yrs ago. So I find Musk equally impressive and frustrating with what he has built while I struggle with how he has abused those who work for him or are his detractors.
*Tequila therapy has helped
the twisted and nuanced world of pre suit demands/disinterested board review, indemnity clauses, excess coverage towers, first dollar coverage, criminal acts exclusions (upon non appealable judgements) – scintillating!!
*I need some tequila just from writing this comment