“It feels a little bit like we’re running down the beach to get to the surf while trying to put our boardshorts on at the same time.”
Now, the last thing any surfer wanted or needed was the exhumation of Surfer Magazine’s rotting corpse. Once proud and true, Surfer had fallen into various odd hands before David Pecker stuck it in the heart with a gilded knife and buried it in a shallow unmarked grave.
A short handful of years later, the Arena Group, a “tech powered media company,” marched into the wood with shovels, found it and shocked it back to life. Being “tech powered,” the easy go was to plug artificial intelligence into Surfer’s brain hole et voila.
Except investors weren’t happy with non-humans writing, editing etc. and so the powers that remained tapped one Jake Howard. A dominant figure in surf editorship, having held positions at the World Surf League, Red Bull, etc., Howard wasting no time, in changing directions entirely from Surfer’s old cloistered and mean, often racist generally misogynistic reputation to… well, to a bold progressive future.
Howard was, officially, finally introduced via a Shop-Eat-Surf interview moments ago and let us read his words without spin.
“It feels a little bit like we’re running down the beach to get to the surf while trying to put our boardshorts on at the same time.”
“Surfers today are seeing the sport differently. They’re coming at it from different perspectives. There are more women and people of color in the water than ever before. And, for many surfers, surfing is just part of their outdoor interests.”
“We want to invite them all into the big tent. We all started surfing because it’s so fun. The world is seeing challenging times and surfing can be a beacon of hope. Let’s build on that.”
“Evergreen stories that will be meaningful and hold their value — that’s our guideline.”
Clearly a brutal slam on BeachGrit at the end.
But bright skies ahead
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Its very obvious
https://media1.giphy.com/me…
If the new iteration of SURFER Magazine wants to escape the old version with it’s “old cloistered and mean, often racist and generally misogynistic reputation” they should move the offices outside of California.
One stiffer than the other.
Didn’t this cunt write that shit about Trev Robbo getting drunk in Tahiti, then try and compare to Andy’s addiction?? He can take his seat at the front of the class next to all those surfers trying to give Zuck a hand shandy
I remember when if I’d bought a magazine and had come across a longboarding shot, I’d shelve it and buy it’s competitor the next month. Like, literally unsubscribed.
His mission statement sounds Inertia-esque
If ur alive ur not dead
get a few of these Twills….
https://www.bbc.com/news/te…
team that up with the balance bracelet and i think, you may become immortal.
evergreen lol – you want something that really holds up, just google Surfline man. More timely and relevant than ever to this new iteration of Surfer.
This bloke sounds like a transphobe
He might be BUT he is excluding VALs of white origin from his inclusive list. Next he’ll exclude those who reside east of the 5 in places like Ortega highway or Elsinore. How will they cope?
I don’t want to be “in the tent” anymore…do I have to be if I still want to surf?
Calling people, People of color, is so fuked up.
Bex, you need a tune and a beat behind that and you are golden. Sing it to me one more time.
Count me in
One two three
I met Jake Howard a couple of years ago.
A very nice, spineless jellyfish of a man who flows with wind, tide and current.
Jake is the personification of AI.
AI Input: “SHIT”, Output: “a natural resource and biological bodily function of all living creatures that provides sustainable fertilization of the land and food sources. Shit is an eternal source of energy as all living beings expel **it daily, which leads to an abundance and endless supply”……….but he is a very nice, weak man.
that said, as a THEM that identifies as a sometimes LGBTQ++++++++++++++, and a THEY that identifies on certain nights of the week and when filing tax payer funded government program forms; as a cross dressing, trans-lesbian, multi-racial woman of color, mother of six….I strongly support this move by surfer.
I will be surfing White Plains next week if surfer wants to do a feature on us, they, them, thart, thus.
Our story licensing and photo publication fees start at $9,999…
OR will SURFER decline this amazing opportunity and deny a cross dressing, trans-lesbian, multi-racial woman of color, mother of six an opportunity to improve their financial situation, feed and house their identifiable children, and achieve equality and equity in a white male dominated sport.
Look forward hearing from you, Jake…..if that’s who you really are.
What are you doing over there, HCamper?
Getting some therapy, you’d hope.
how many therapists are at White Plains, Pauly?
you don’t even know what we’re talking about, you dumb twat.
did not answer the question.
no, I’m not at White Plains, i was just taking the piss.
Spent a lot of fun days out there as a grom when it was military.
we used to get a cottage there every summer.
every so often the place actually gets good.
https://uploads.disquscdn.c…
It’s okay Pauly.
you have no idea what White Plains is.
No need to cry. admit you’re a moron. It’s the first step to recovery.
How’s that dick sucking contest going with Hawk Tuah? Brah, I think you got her beat.
Keep sucking dick.
maybe one day you can be in the Guinness Book of Records for most dicks sucked.
fame’s just around the corner mate. another set of knee pads and I think you got her beat.
Your new venture:
Pauly’s Spit for Lube.
At this point you could probably get a knee pad sponsor given how many dicks you’ve sucked. ask plumber Negs. he’s always on his knees.
Open wide Pauly and SUCK IT UP BUTTERCUP!
You’ll be legend someday…..for something.
Hahaha. Fuck. This is wild!
You really do need therapy, man. I don’t think the whole god thing is working out for you.
cool. let’s check this out.
if a person is born a male…and later decides he believes he is female.
Is he male or female.
Well, you believe in sky fairies, which has a history of causing indescribably more harm than transgenderism, so yeah, she is female!
anyone who does not believe in the supernatural and what they can’t see but believes what is visibly a lie, needs a therapist.
your depraved mind lives in world of deception where visible lies are truths and truth are lies.
if I need therapy you need a stint in a psych ward.
“Clean up on Aisle 4. someone’s brain just spilled out their head. Rubber Room for Pauly please”
“My depraved mind” 😂
you are too fun.
every time I throw shit against the wall, no matter what flavor, you lick it up.
Love ya’
You gotta stop having a few drinks, getting all angry at me, then pretending later that you’re just fishing. Very unbecoming.
I’m always having fun with you and never get angry when I’m commenting on anonymous posts on a surfing website.
In fact I find our back and forth to be quite entertaining….but if you can’t handle the heat…get out of the fire.
still love you, pumpkin
oh yeah. Real hard to handle your “heat”. hahahaha
Pauly. I’m way too old to take a web comment board serious.
I honesty have fun with you.
I like your style, your comments, your creativity and mostly the tit-for-tats we have.
you don’t find them entertaining, don’t respond….but I do like conversing with you, debating with you and hearing your opinions. If we all thought the same and had the same opinions, life would suck, so keep it coming and hopefully once in a while you get a little chuckle.
Cheers.
Dare l ask whom will make the sandwiches then???
Sorry, I’ll show myself out
Cunts
Very fucking hard to get a sandwich nowadays. If you were to ask a Roman what led to the decline and ultimate failure of the Roman state they would say the difficulty of procuring a bit of meat and salad covered in bread. Dangerous times my friends.
Its hard to find a sandwich under 15 bucks.
Same story on Rapanui