“Chas hates surfing less than me… I know I'm crazy but I might be delusional."
A fine piece off marketing theatre two months back when the former world title contender Kolohe Andino stunned surf fans with a profanity laden screed on Instagram.
It was a pointer to his and his San Clemente pals’ clothing venture 2 Percent, which offers hats, hoodies, jackets etc in a nineties homegrown style.
Apart from not reaching the stellar heights that were predicted for him as a teenager, Kolohe Andino will be remembered for helping get the Surf Ranch Pro onto the tour.
“After watching footage, Kolohe Andino goes, ‘Why isn’t this on tour…well think about it!’” remembered Slater in his excellent documentary series Lost Tapes. “That’s when the conversation became real.”
Ironically, Kolohe’s initial enthusiasm turned to sad when the contest did manifest, Kolohe accusing the judges of “playing mind tricks” and rewarding safety surfing and sitting in a barrel that carried with no risk.
BeachGrit has always held Kolohe Andino close to our hearts. I knew his daddy Dino during his wild nineties epoch and first met the boy prodigy, then sixteen, on a holiday to the Canary Islands where he exhibited what were then exotic flavours of aerials.
A perfect fit for Chas Smith Hates Surfing to discuss life off tour, the rise of the San Clemente squad, Griff, Cole, Crosby, Kade, at the expense of the Brazilian Storm and the death of the old school surf industry.
“Chas hates surfing less than me,” Kolohe wrote to me during preliminary discussions.
And, later, “I know I’m crazy but I might be delusional.”
Essential.
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An OC beach town native, myself, I was amused by the familiar provincial worldview where the local stretch of beach is all that matters. Maybe it made me a bit nostalgic.
Well done! very watchable.
PS Im starting a new clothing brand called elephants in the room
“Suck my dick!!”
xox
problem: hates surf companies, surf culture, ect.
solution: start a surf company
homeschool musta grazed over the whole topic of logic with him
Felt pretty softball Chas not gunna lie. Was looking forward to this conversation, but to not probe any deeper on the fact that Kolohe made a bag off the most corporate brands to enter surfing then flip it after he lost his check and say surfing lost it’s core seems like a missed opportunity. For someone who gave STAB heaps of shit for their “Access Journalism” letter and reporting you seemed to really throw some lobs to Kolohe. Hoping DLS has his interview scheduled and dives deeper on some of the things you guys said on the podcast previously about 2%
K-Hole should look to expand 2% (in collaboration with BG) to include a media training wing called “Milk Toast.”
2% milk gives me the shits.
More importantly I’ve gone from $17 pints to $8.79 schooners at the bowls club.
How much is a pint in NZ?
$0.50 USD if it’s anything like the Australian dollar
0.000007112828768017389
BTC
About $12 Nz
Some cunt tried to charge me 15 bucks for a can of non-alcholic beer the other day. Pints of heavy were 14. I blew up.
How the fuck is something $8.79?
Hard pressed to get correct change if you paid cash
PayWave surcharge and international fees at a guess.
Patiently waiting for Colerine Houshmarks to stomp some fools and silence the haters on their way to a multiple title run
You think the chances of kolohe getting back on tour are more or less than 2%?
2% should GET IT RIGHT and re-brand itself as GET IT RIGHT
Nothing worse than trying to gain unearned cloud.
Sho nuff.
I’d hate surfing too if I got paid that much to errrrm, what is it now? What do you call it? Surf? Yeahhhhh
San Clem
https://uploads.disquscdn.c…
Wer ow brayn ar maid
Did you search; “stock mma fighters photo”?
Jeezus ! hovering like a soccer mum .Not a good look .
More like Gore Vidals bastard son.
Dead ringa for a guy in Smith Street Collingwood leaning into a deal . Not that I’d know about that
Still laughing about that time borat interviewed him and thought he was Vidal Sassoon.
Ali G, and when Gore goes there were no white slaves, the jew in Ali goes,
What?
Gore corrects, in america.