“A second cultural revolution over China’s horizon? Hayden Cox the new Chairman Mao?”
A couple of days back, news that you could pick up a Hayden Shapes Hypto-Krypto soft-board direct from China for seventy bucks, or thirty-five apiece, if you ordered 100 of ‘em.
The Hypto-Krypto model, as mentioned in that story, is a spruced-up seventies style design that is more fun that the vigorous operation of your sex glands, and still one of the best selling surfboards of all time.
Craig Anderson famously rode a five-four version in ten-foot barrels in the Ments a while back.
As your old pal DR recuperates after invasive surgery, it is a red five-nine HK twin that has daddy back on his feet, hiding all of its forgiving traits in a forward wide point and generously unbent rocker. Hayden Cox is in demand worldwide for he has the ability, like Johnny Cabianca and Matt Biolos, to blend a healthy width and thickness into a surfboard that is as irresistible as a college girl with a small red mouth and an Orgasms For Sale button affixed to her chest.
Perhaps you’ll remember my rapture when I first visited his headquarters on Sydney’s northern beaches. What a thrill it was to see a joint free from the ravages of hipster cliché. There was no wood, no pendant lighting, nothing vintage. No motorcycles or coffee machines.
Instead, wall-to-wall polished concrete with an asymmetrical counter of fabricated concrete shadowed by a large screen built into the wall showing black-and-white surf films of empty waves and occasionally Craig Anderson. Surfboards of matte and polished black, and white, hung from bespoke clothing racks.
“A second cultural revolution over China’s horizon?” wrote Smith. “Hayden Cox the new Chairman Mao?”
Very sadly, no.
A message sent to Cox’s marketing whiz wife Danielle Cox, née Foote, was met with the reply that it was an act of piracy, although not of the glamorous Jack Sparrow sort.
“We don’t sell on Alibaba and don’t produce boards or soft-boards through this manufacturer. Fakes,” she wrote. “There’s been way worse ones than Alibaba! There was an entire fake HS site a few months ago that everyone kept sending us. It’s rife out there!”