Straight edge!
Six month after selling their 10-acre rural compound near Byron Bay $1.525 million and moving back to the north shore of Kauai, Jack Freestone and Alana Blanchard have dived into the latest party drink category, non-alcoholic spritzers.
Start-ups surrounding boozy good times have long been a pipeline to riches.
Jack Freestone’s ol pal Paul Fisher aka FISHER is raking leaves with Hard Fizz, Balter beer made Parko and Mick even richer and Jackie threw in early for Saint Archer Brewing Co back in 2013, enjoying the fruits of his investment when the microbrewery sold to MillerCoors two years later for thirty-five mill.
Freestone, of course, and along with former title contender Matt Wilkinson, is best remembered as dick swinging avatars in the Greatest Surf Movie in the Universe.
The size diff in the dicks granted to these two titans of the sport was considerable, Jack Freestone got a jock pussy and Wilko a noble shaft with a great thick cord, enlarged, charged, aching to get sucked etc.
Anyway, Jack, 32, and Alana, dang, thirty-five now, where do the years go etc, are co-founders of Drink Dayse, a non-alcoholic beverage brand launched under the Byron Bay-based Organica Beverage Co.
Jackie and Alana co-founded Drink Dayse ’cause they wanted a social drink that ain’t gonna send you down the what-the-hell-did-I-do-last-night hole.
Hit the shop button and you got two choices: Awake and Easing. Awake’s got caffeine in there to give you a lil buzz and Easing is, to be prosaic, fizzy flavoured water but them flavours real sexy, “ginger with vanilla whiskey inspired notes.”
Sharp play. Three-to-four years building brand and in swing the big boys to scoop it away for millions.
I like the tagline, “It’s not alcohol. It’s better.”
And if party drinks are getting the booze erased so non-drinkers can cos play at bars, maybe a drug-free crystallised powder for those of us who still enjoy the theatre of a furtive run to the toilet block?
