Oops, they did it again.

The World Surf League is in the midst of an ironman streak of linguistic embarrassment, one that has stunned even the creative agencies responsible for some of the worst advertising blunders ever. But who could forget the classic blunders “Make 7-Up Yours,” Reebok’s “Cheat on your girlfriend, not your workout” or “The best things in life come in Cellophane.”

Well, the team that brought us “It takes a tour to make a title,” “All action, no lulls” and “You can’t script this” has just rolled out “Aussie Treble” relating to the upcoming Bells Beach, Burleigh Heads and Margaret River events.

There is no doubt that we will hear “Aussie Treble” said, from the booth, thousands upon thousands of times. Joe Turpel, Jesse Mendes, AJ McCord each using early and using often. Mitchell Salazar, if he’s invited, as well except using the cosplay Spanish “Aussie Trrrrrrrrrevel” instead.

Ugh.

Buckle up.

In your Great Wall Motors SUV.

War of the Broses.

Surfers found themselves sharply divided, yesterday, after the Los Angeles Olympic Organizing Committee announced that Lower Trestles would host the surfing portion of the 2028 Games. Initial relief that we would all be spared Italo Ferreira performing the Huntington Hop was quickly replaced by pitched camps of those shrugging and those kinda mad.

Adding to the bitter cacophony, San Diego and Orange Counties re-ignited the bitter paternity feud over Lowers, both claiming ownership.

Fox 5 San Diego celebrated the announcement with the headline “Popular beach in San Diego County to host surfing the 2028 Summer Olympics” and chimed:

All eyes will be on San Diego County’s coastline this summer! LA28 recently announced a popular state beach located in North County will set the stage for surfing during the 2028 Summer Olympics in Los Angeles.

Trestles Beach, which is part of San Onofre State Beach, has been announced as the host venue for surfing during the Olympic Games.

The North County beach attracts millions of visitors each year, with Trestles being especially popular with surfers due to its consistent waves.

The Orange County Register, meanwhile, parried with “Olympic spotlight will once again shine on Orange County” and “LA28 Olympic surfing set for Lower Trestles, south of San Clemente” though both were paywalled.

Now, as far as the letter of the law goes, “Trestles Beach” is technically mostly in San Diego County but when factoring in the spirit of the law, Orange County’s San Clemente is the nearest town and San Clementines make up most its locals.

But do you have a preferred horse in this race?

A favored papa?

Please share.

"Trestles Beach, located along the Pacific coast in San Clemente, is one of the world’s premier surfing destinations."

And there, it appears, we have it. Directly after surfing’s much ballyhooed appearance in the Paris Olympiad, just last summer, with our surfing heroes and heroines halfway around the world in Tahiti, attention turned to where the next host, Los Angeles, would stage the “Sport of Kings.”

There were early whispers that Kelly Slater’s Surf Ranch, up in Lemoore, would be a fine spot seeing that it could be scheduled though International Surfing Association chief Fernando Aguerre was very much opposed to mechanical waves. Huntington Beach and Lower Trestles then entered the chat, with many thinking Surf City, USA had a leg up due the fact it could host many more spectators than Lowers.

Well, it appears those many were wrong as, today, San Clemente’s jewel is listed as the venue for LA28 on the official Los Angeles Olympic portal.

No additional information is given, other than renaming it “Trestles Beach” and sharing, “Trestles Beach, located along the Pacific coast in San Clemente, is one of the world’s premier surfing destinations. Known for its consistent waves and natural beauty, it will provide a world-class setting for Surfing at the 2028 Games, continuing Southern California’s rich surf culture.”

Do you have thoughts?

Please share.