Tom Lowe (pictured) becoming eaten by the Mexican Pipeline.
Tom Lowe (pictured) becoming eaten by the Mexican Pipeline.

Major hurricane makes landfall near world-famous Mexican Pipeline

"Heavy rainfall will lead to life-threatening flooding and mudslides..."

Hours ago, Hurricane Erick made landfall 100, or so, clicks north of Puerto Escondido, Mexico. Upgraded to a category 3 with maximum sustained winds of 205 kilometers per hour (127 mph) and gusts reaching 250 kilometers per (155 mph), it is the first to hit Mexico this hurricane season. Forecasters are predicting above-average activity from May to November, guessing that eight to eleven swirling storms will form.

The National Hurricane Center warned, “Heavy rainfall will lead to life-threatening flooding and mudslides, especially in areas of steep terrain.” Images coming out of the region show swamped streets and bendy trees.

Surfers, of course, best know Puerto Escondido as home of the “Mexican Pipeline.” A ferocious sand-bottomed tube.

Those wanting to visit, once Erick has left town, are advised to purchase a copy of Lonely Planet’s Epic Surf Breaks of the World.

The Puerto Escondido offering begins thusly:

There is likely no better feeling than sitting on a sweltering beachfront patio in Mexico, languid fan spinning overhead, sipping a still cold margarita, salt, rocks, nibbling shrimp tacos garnished with fresh pico de gallo while gallons of saltwater pour all over them from a sunburned nose. So why are my knees pulled to my chest like a frightened little kitty cat right now? Why is my heart pounding so hard that I swear it might leap right out of my throat on that next margarita sip?

The chair underneath me quakes and my senses return. Because this sweltering patio fronts Puerto Escondido and Mexico’s most notorious, dangerous, biggest, famous, superlative wave is just 500 yards away, thundering on the sand. Snapping boards in half, eating grown surfers whole.

I’d come to the Mexican Pipeline, as it’s called, to test myself. To push beyond what had become my comfort zone, namely soft southern California reef breaks, groomed Australian point breaks and warm, shoulder high tropical barrels. Becoming a surf journalist had opened up a world of ease and, as I looked myself square in the mirror one day, was disappointed with the softened visage looking back…

Enjoy the rest of this captivating tale here.

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Italo Ferreira and baby Martin
Italo, his gal and a surfboard representing unborn bebe Martin.

Olympic gold medallist Italo Ferreira names unborn son after Roman God of War

"Come my son, we love you SO much already!"

Two weeks ago, the world’s first surfing gold medallist Italo Ferreira shocked fans by deleting every single post from his Instagram account and leaving but one post featuring a carousel of he and his nutritionist-model gal Sofia Larocca embracing while Larocca holds printouts of an ultrasound of their upcoming kid.

Italo Ferreira wrapped it all up by posting one of the Songs of Ascents which were likely sung by Jewish pilgrims traveling to Jerusalem for festivals like Passover, Pentecost, or Tabernacles.

“Children are a heritage from the Lord, a reward from him. Like arrows in the hands of a warrior… ”

Kids equal divine gift and source of strength, in other words.

Italo Ferreira, who is thirty-one, rarely does things by halves, no wave he touches is left in anything but tatters, and, not unexpectedly, he is diving into the daddy biz headfirst.

(Older readers who stay at home, snorting whatever and spitting invectives at their kid, whom they sometimes forget to feed, will smile ironically.)

In his latest post, Ferreira and Larocca have revealed the name of the new boy.

Martin.

 

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A post shared by Sofia Larocca (@sofialaroccanutri)

As in the Latin Martinus, tied to Mars, the Roman god of war. Mars, as you know, is the most prominent of all those Roman deities and is the father of Roman people through his sons Romulus and Remus, founders of Rome.

Many famous Martins in history: the original disruptor Martin Luther, shifty ol Martin Bormann, who wielded immense power behind the scenes in the Third Reich, Martin Scorsese, director of the wildly underrated Boxcar Bertha, Pharma Bro Martin Shkreli and, best of all, Martin Luther King Jr, “I have a dream” etc.

In surfing, the only Martin of note is the British-born surfer Martin Potter, who won a world title in 1989 before shifting into surf commentary and, eventually, three years ago, disappearing entirely and without a trace. 

Do you miss?

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All bodies. A handful of boards.
All bodies. A handful of boards.

Surf journalist buys Vans x Queer Surf collab shoes in solidarity but is horrified when they/them arrive

"I do not, nor never will, support SUPs, Wavestorms, Ben Gravy-branded soft-tops or foils around people."

Polarized times, these are, but I don’t have to tell you. It’s hard to keep up what with America-first anti-forever war United States President Donald J. Trump considering bombing Iran under pretenses that makes George W. Bush’s Iraq escapades seem downright considered, hard liberal Columbia University instantly capitulating on what it claimed to be rock solid values when barely pressed and Kraft Heinz declaring it will remove all artificial dye from ketchup and Jell-O.

Polarized, yes, but polarization jumping all over the dang place quicker than brave coward Filipe Toledo can sit out the back while scary waves pump over scarier reef.

Former Instagram surf comedian John Wayne Freeman, in any case, took to his new trad-wife vacuum in recent days to excoriate the failed shoe brand Vans for releasing a collaboration classic with Queer Surf.

The message that “nobody cares” might have been more “punk” had he delivered it in the height of those wild cancellation years when every company on earth was actively engaged in performative allyship, those with any sort of discomfort branded as dangerously retrograde and deserving of guillotine.

Something quite different, today, when the LGBTQIA+ community is back in the crosshairs, bullied, marginalized, etc.

And so I bought a pair of the Vans Queer Surf shoe in hopes of wearing it on the recently wrapped North Florida/South Carolina podcast tour to show support. Paying much extra for quick shipping.

Vans, being failed, did not get they/them to me in time.

Package was waiting when I arrived back home, though, and I opened the box to a horror realization. They were pink, as promised and a color I love, with a fine triangle motif, but on the whitewalls two statements were scrawled.

All bodies.

All boards.

All bodies is why I bought them, any and everyone should be comfortable in the lineup and especially these ultra-bully days, but the all boards business sent me reeling.

I do not, nor never will, support SUPs, Wavestorms, Ben Gravy-branded soft-tops or foils around people. I also loathe longboards outside specifically designated longboard waves, Surftechs, rentals, gliders, eggs and… I guess all longboards anywhere.

What then to do?

I crossed out the “all boards” junk in hopes of a brave new future where only high-performance shortboards, mid-lengths on the right day, and mini-simmons are the only boards in the water.

Join me.

Buy here.

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Kelly Slater (pictured) wearing a 0 Apple Watch.

Surf star Kelly Slater designs luxury watch to celebrate Hawaiian home

"This watch reflects everything I love—the ocean, nature, and the easygoing style I’ve always connected with.”

Kelly Slater has been a multi-hyphenate since almost the beginning. The young surf prodigy, blessed with knee-buckling good looks, quickly added model to surf. Next came acting followed by boy toy followed by singer, songwriter, inventor, astrophysicist and designer.

Wild to imagine that a boy from Cocoa Beach could become so much. Most specifically, and as it relates to design, that he could develop such a refined eye. I was just in Daytona Beach, a few clicks north of Cocoa, and can report that it is an architectural/sartorial disaster zone where bad taste is celebrated and worse taste elevated.

Slater, now 53, somehow, in some way, bucked his birthright. First came the very cool K surf accessory series followed by Outerknown, Slater Designs, the infamous turtle moon sandals based on the most unlikely relationship between chelonian and celestial body and now a luxury watched based on his Hawaiian home.

The Breitling Superocean Heritage B31 Automatic 40 Kelly Slater edition, which just dropped, features 200 meters of water resistance, a unidirectional stainless steel bezel, hands coated with glowing SuperLuminova and a date window at 6 o’clock. It is powered by the freshly invented B31 three hand caliber system which guarantees an accuracy of -4/+6 seconds a day and 78-hour power reserve.

More importantly, though, is the dial pattern, dreamed up by Slater himself to represent the filtered light and shadow that one finds underneath the Hawaiian trees. The 53-year-old new father told Men’s Journal, “This watch reflects everything I love—the ocean, nature, and the easygoing style I’ve always connected with.”

Retailing at $6750 (with metal band. $6450 with rubber), only 500 hundred are in existence. “One of 500” is engraved on the back along with “Kelly Slater Slater Limited Edition.”

Most importantly, though, is the note that comes with purchase written by Slater himself and reading, “From as early as I can remember, I dreamt of travelling to and living in Hawaii. It was this far-off land of amazing waves, perfect weather, and the ultimate surfing lifestyle. After living here, I realized it’s much bigger than that. The people, the community, the nature, all so intertwined. The respect Hawaiians have for their land, people, and culture runs deep. It makes Hawaii even more special than what I dreamt of when I was a kid. And now I call it home.”

I always pegged Slater for a “dreamed” man not a “dreamt” one.

Something new learned everyday.

Buy here.

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Florence Brothers with investor Richard Woolcott and his kid Wolfgang.
The Florence bro's pose with new investor Richard Woolcott and his kid Wolfgang. | Photo: Cari Woolcott

Volcom founder Richard “Wooly” Woolcott pours cash into surf start-up Florence

“I was really struggling with all the turmoil surrounding Volcom. I was in a dark place. Florence is a positive light in a sea of chaos."

If any proof was needed that the start-up surf brand Florence, formerly Florence Marine X has become the hottest brand in surf, the appearance of Richard Woolcott, founder and former CEO of Volcom, as an investor is probably it.

Florence Marine X was launched with $12 million in seed cash in 2020. John John Florence quit Hurley and got into biz with Hurley founder Bob Hurley, appointing honey blond star of Endless Summer II, Pat O’Connell, as prez.

Surf fans are aware of the collapse of the surf industry, Billabong, Quiksilver, RVCA, Hurley, all swallowed by hedge funds.

Last year, the hottest thing in surfing, John John’s brother Nathan, quit Vans to ride for big bro’s biz writing,

The day has come to join forces! So fired up to announce that i will be Surfing under my own Name and will be moving forward under the FLORENCE flag, beyond excited to bet on myself, my brother you may have heard of him (@john_john_florence ) who pioneered this epic endeavor and the incredible team at @florence_marine_x, the future is very exciting, we have the power to reshape the surf industry for future generations

A few months later, the baby bro Ivan Florence also joined the team.

The brand is, to coin an old phrase, hotter than Africa.

And, now, Richard Woolcott, Volcom maestro, a company he sold to the owners of Gucci and Saint Laurent for $607 million, pocketing sixty-one mill personally, has poured some of this cash into Florence telling Shop-Eat-Surf.

I have always liked the Florence brand and what it stands for. They are focused on building innovative, performance driven products for surfing and other ocean and water-based sports and activities. It’s a modern, utilitarian outdoor brand that fits my lifestyle and product needs.

“The first product I bought from them was their hooded rash guard a few years ago and I’ve been hooked ever since. I also like the fact that the company was started by two well-respected surfing families, the Florence family and Hurley family. With everything going on in the industry, they have been a breath of fresh air, a positive light in a sea of chaos.

When Florence approached me at the end of February about getting involved, I was really struggling with the Liberated bankruptcy and all the turmoil surrounding Volcom. It was extremely hard for me emotionally to see the brand that I had dedicated most of my life to being torn apart. I was in a dark place.  With the support and encouragement from my dad, I decided to take the meeting with Florence and see where things would go.”

Wooly also said, “The days of billion dollar brands are over for now. There will always be the exception, but overall, it’s better to live within your means and do what’s best for the brand, the customer, and industry long-term.”

Do you miss the old days when money flowed like honey and when surfers were known for their Baudelairean flair for extravagant personal dress and an atmosphere of decadence hung over it all?

Or is this new Amish-esque conservatism more your flavour?

I prefer the latter.

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