"This watch reflects everything I love—the ocean, nature, and the easygoing style I’ve always connected with.”
Kelly Slater has been a multi-hyphenate since almost the beginning. The young surf prodigy, blessed with knee-buckling good looks, quickly added model to surf. Next came acting followed by boy toy followed by singer, songwriter, inventor, astrophysicist and designer.
Wild to imagine that a boy from Cocoa Beach could become so much. Most specifically, and as it relates to design, that he could develop such a refined eye. I was just in Daytona Beach, a few clicks north of Cocoa, and can report that it is an architectural/sartorial disaster zone where bad taste is celebrated and worse taste elevated.
The Breitling Superocean Heritage B31 Automatic 40 Kelly Slater edition, which just dropped, features 200 meters of water resistance, a unidirectional stainless steel bezel, hands coated with glowing SuperLuminova and a date window at 6 o’clock. It is powered by the freshly invented B31 three hand caliber system which guarantees an accuracy of -4/+6 seconds a day and 78-hour power reserve.
More importantly, though, is the dial pattern, dreamed up by Slater himself to represent the filtered light and shadow that one finds underneath the Hawaiian trees. The 53-year-old new father told Men’s Journal, “This watch reflects everything I love—the ocean, nature, and the easygoing style I’ve always connected with.”
Retailing at $6750 (with metal band. $6450 with rubber), only 500 hundred are in existence. “One of 500” is engraved on the back along with “Kelly Slater Slater Limited Edition.”
Most importantly, though, is the note that comes with purchase written by Slater himself and reading, “From as early as I can remember, I dreamt of travelling to and living in Hawaii. It was this far-off land of amazing waves, perfect weather, and the ultimate surfing lifestyle. After living here, I realized it’s much bigger than that. The people, the community, the nature, all so intertwined. The respect Hawaiians have for their land, people, and culture runs deep. It makes Hawaii even more special than what I dreamt of when I was a kid. And now I call it home.”
I always pegged Slater for a “dreamed” man not a “dreamt” one.
Something new learned everyday.

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no oversized, diamante encrusted ’11’ ?
for shame.
What comes next? Slater Steaks? Slater Vodka? Slater University?
* Slow clap begins *
He’d better watch his arse
time’s ticking away ..
some young buck with a fast second hand might clock him
https://uploads.disquscdn.c…
Fuck off Slater. Take your sissy ass watch and go back home to Florida.
I got a samsung/beachgrit colab watch, strapless.
Strap on.
I see your $5000 Brietling and raise you a $30
Casio. https://uploads.disquscdn.c…
mine will NOT die. strap corroded off, left in hideous surf bucket for years, lost in the floor of my car for 2 years, still going!
i tuck it in the sleeve of my wetty if i need to check the time.
The guy with the arm tats is also realistic.
I’m waiting for the Slater guitar or sneakers…maybe get the Slater cell phone too…$11/mo plan.
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please tell me this is real😂
Straight from the WSL email blast. So good.
never has a surfboard appeared more phallic than in this absolute vomit of an AI generated graphic design fail.
Hey now, my spiritual reality is pretty strong though. I’m drinking spirits on a pretty regular basis. Been on a big pretty good Mezcal kick as of late.
Just for a moment imagine yourself winning the world surfing championship 11 times. How do you proceed from that. Keep going somehow any way you can. No knighthoods in the USA. Well deserved if he was a pom.
.
Nice watch, I remember Rip Curl had a Tom Curren tide watch back in the 90s. The slogan was “I never wore a watch until now, tide and time are everything!” I really wanted that watch!
A Rip Curl watch really was instant cool kid status back in the 90s.
https://uploads.disquscdn.c… I don’t know what model it is.
My wife got me the Garmin surf watch a few years back for my birthday. After my first session and 500ft long ride I knew she had been douped.
Never wore a Rip Curl Wetsuit… as a middle school/high school kid in the late 80’s/early 90’s, the myth always was they were tall skinny dudes, which I was not. But I must’ve had at least 4 of the Rip Curl corduroy winter coats and triple the amount of the Rip Curl watches…
No turtle pattern???
Damn that’s a good Disqus handle
so is his comment!!!
What kind of asshole wears a Kelly Slater Breitling though?
https://uploads.disquscdn.c…
Complete with billable hours bezel.
Ugliest bezel and strap Com. Screams white socks pulled up, Kelly charity golf tournament vibes.
you should have seen the ugly blue nylon strap it came with. the black shark mesh bracelet was a marked improvement
Shark mesh. Of course.
Made from bits of real shark, so you know it’s good.
You could land a helicopter on that thing
😂
those knuckles have seen no action, you a righty?
a rich one?
Surfing’s own Flavor Flav.
Call it Slater Slay. “Welcome to Slatertown!”
Fear of a Slater Planet.
“I always pegged Slater for a “dreamed” man not a “dreamt” one.”
pedantic, semantic gold sir
I’m confused though—what kind of man did Chas get in exchange for pegging Slater? Was it a dreamed man or was it a dreamt man?
its all so tense!
The watch is about Hawaii. So who did he steal it from?
Time
This looks like something you find on a Walmart returns counter, even the cashier is questioning it’s existence.
Hey—I resent that—I bought a pretty cool waterproof watch from Walmart for about 25 bucks, (cool blue looking bezel), still working great after about 3 years now.