Kelly Slater (pictured) wearing a $250 Apple Watch.

Surf star Kelly Slater designs luxury watch to celebrate Hawaiian home

"This watch reflects everything I love—the ocean, nature, and the easygoing style I’ve always connected with.”

Kelly Slater has been a multi-hyphenate since almost the beginning. The young surf prodigy, blessed with knee-buckling good looks, quickly added model to surf. Next came acting followed by boy toy followed by singer, songwriter, inventor, astrophysicist and designer.

Wild to imagine that a boy from Cocoa Beach could become so much. Most specifically, and as it relates to design, that he could develop such a refined eye. I was just in Daytona Beach, a few clicks north of Cocoa, and can report that it is an architectural/sartorial disaster zone where bad taste is celebrated and worse taste elevated.

Slater, now 53, somehow, in some way, bucked his birthright. First came the very cool K surf accessory series followed by Outerknown, Slater Designs, the infamous turtle moon sandals based on the most unlikely relationship between chelonian and celestial body and now a luxury watched based on his Hawaiian home.

The Breitling Superocean Heritage B31 Automatic 40 Kelly Slater edition, which just dropped, features 200 meters of water resistance, a unidirectional stainless steel bezel, hands coated with glowing SuperLuminova and a date window at 6 o’clock. It is powered by the freshly invented B31 three hand caliber system which guarantees an accuracy of -4/+6 seconds a day and 78-hour power reserve.

More importantly, though, is the dial pattern, dreamed up by Slater himself to represent the filtered light and shadow that one finds underneath the Hawaiian trees. The 53-year-old new father told Men’s Journal, “This watch reflects everything I love—the ocean, nature, and the easygoing style I’ve always connected with.”

Retailing at $6750 (with metal band. $6450 with rubber), only 500 hundred are in existence. “One of 500” is engraved on the back along with “Kelly Slater Slater Limited Edition.”

Most importantly, though, is the note that comes with purchase written by Slater himself and reading, “From as early as I can remember, I dreamt of travelling to and living in Hawaii. It was this far-off land of amazing waves, perfect weather, and the ultimate surfing lifestyle. After living here, I realized it’s much bigger than that. The people, the community, the nature, all so intertwined. The respect Hawaiians have for their land, people, and culture runs deep. It makes Hawaii even more special than what I dreamt of when I was a kid. And now I call it home.”

I always pegged Slater for a “dreamed” man not a “dreamt” one.

Something new learned everyday.

Buy here.

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RQ.

no oversized, diamante encrusted ’11’ ?
for shame.

Keith Grace

What comes next? Slater Steaks? Slater Vodka? Slater University?

Flash Gordon

* Slow clap begins *

deeks

He’d better watch his arse
time’s ticking away ..
some young buck with a fast second hand might clock him

Nonagon_Infinity
Huli Opu

Fuck off Slater. Take your sissy ass watch and go back home to Florida.

Chief Hot stuff

I got a samsung/beachgrit colab watch, strapless.

NEGATRON

Strap on.

@surfads

I see your $5000 Brietling and raise you a $30
Casio. https://uploads.disquscdn.c…

RQ.

mine will NOT die. strap corroded off, left in hideous surf bucket for years, lost in the floor of my car for 2 years, still going!

i tuck it in the sleeve of my wetty if i need to check the time.

Kama'aina

The guy with the arm tats is also realistic.

Stick man

I’m waiting for the Slater guitar or sneakers…maybe get the Slater cell phone too…$11/mo plan.

Kama'aina
Com Turren

please tell me this is real😂

Kama'aina

Straight from the WSL email blast. So good.

frank

never has a surfboard appeared more phallic than in this absolute vomit of an AI generated graphic design fail.

Com Turren

Hey now, my spiritual reality is pretty strong though. I’m drinking spirits on a pretty regular basis. Been on a big pretty good Mezcal kick as of late.

justiceminister

Just for a moment imagine yourself winning the world surfing championship 11 times. How do you proceed from that. Keep going somehow any way you can. No knighthoods in the USA. Well deserved if he was a pom.
.

Jimmy the Saint

Nice watch, I remember Rip Curl had a Tom Curren tide watch back in the 90s. The slogan was “I never wore a watch until now, tide and time are everything!” I really wanted that watch!

Com Turren

A Rip Curl watch really was instant cool kid status back in the 90s.

Skippy

https://uploads.disquscdn.c… I don’t know what model it is.

Sean Connery

My wife got me the Garmin surf watch a few years back for my birthday. After my first session and 500ft long ride I knew she had been douped.

Keith Grace

Never wore a Rip Curl Wetsuit… as a middle school/high school kid in the late 80’s/early 90’s, the myth always was they were tall skinny dudes, which I was not. But I must’ve had at least 4 of the Rip Curl corduroy winter coats and triple the amount of the Rip Curl watches…

KnostMalone

No turtle pattern???

@surfads

Damn that’s a good Disqus handle

frank

so is his comment!!!

Com Turren

What kind of asshole wears a Kelly Slater Breitling though?

https://uploads.disquscdn.c…

Mapski

Complete with billable hours bezel.

NEGATRON

Ugliest bezel and strap Com. Screams white socks pulled up, Kelly charity golf tournament vibes.

Com Turren

you should have seen the ugly blue nylon strap it came with. the black shark mesh bracelet was a marked improvement

NEGATRON

Shark mesh. Of course.

Flash Gordon

Made from bits of real shark, so you know it’s good.

@surfads

You could land a helicopter on that thing

RQ.

😂

ricmatic

those knuckles have seen no action, you a righty?

Brutus

a rich one?

Jack John Johnson

Surfing’s own Flavor Flav.

Strider's Gobble Neck

Call it Slater Slay. “Welcome to Slatertown!”

Fear of a Slater Planet.

ricmatic

“I always pegged Slater for a “dreamed” man not a “dreamt” one.”

pedantic, semantic gold sir

Com Turren

I’m confused though—what kind of man did Chas get in exchange for pegging Slater? Was it a dreamed man or was it a dreamt man?

ricmatic

its all so tense!

Otto

The watch is about Hawaii. So who did he steal it from?

Noncompetitor

Time

Local Sewage Pipe

This looks like something you find on a Walmart returns counter, even the cashier is questioning it’s existence.

k55

Hey—I resent that—I bought a pretty cool waterproof watch from Walmart for about 25 bucks, (cool blue looking bezel), still working great after about 3 years now.


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