Rusty Surfboards Inc v Hanna Daly
Hanna Daly delivers devastating riposte to Rusty Surfboards Inc.

Devastating new turn in case of Rusty Surfboards Inc v California’s Mural Queen

"You did an amazing job! So beautiful. Rusty was psyched! We will keep you in mind for any future projects that come up."

If yesterday’s surprise twist in the case of Rusty Surfboards Inc allegedly stiffing California’s Mural Queen Hanna Daly for fifteen gees – Rusty says Daly couldn’t provide written evidence of the mural’s approval – well, buckle in, little ones.

If you want to recap, click here.

While I generally eschew the right of reply, why ruin a good story or even slow it down with fairness, I sent Rusty attorney Gary Sirota’s handful of smoking bullets to Daly to see what she’d come back with.

First, Daly says she received an email from Jen Cassidy, their current General Manager, in July 2023 shortly after she’d completed the mural.

Hanna,

You did an amazing job! So beautiful. Rusty was psyched!

We will keep you in mind for any future projects that come up.

Hit us up and stop by if you’re ever down this way.

Will get a check out to you asap.

Jen.

Then, again from Jen Cassidy, in January 2025.

Like I had mentioned before, I came in after they already agreed to the mural. The management at that time didn’t budget the project properly, if at all.

Which, is absolutely NOT your responsibility, but unfortunately, became your problem. I am so sorry.

As for the mural’s location and the logo, Daly says, “those would be questions for the Rusty team. How I can say that they expressly asked for the R dot logo.”

Who commissioned the mural?

“The mural I painted was commissioned by Rusty surfboards. They had final approval on sketches.”

Who? Someone in marketing? CEO? MD? Was it a verbal agreement?

“It was a written agreement. I don’t want to give out any names. After the mural was painted, they fired everyone that worked at their company at the time. After that I only spoke with Jen Cassidy and never was the amount of the mural or contract ever disputed. They only issue was she claimed Rusty Surfboards didn’t have the funds to pay it.”

When Rusty apparel paid the invoice, Daly donated half the money to Surfrider and the rest to CAF Adaptive Surf Youth Program.

“I am not doing this for money,” writes Daly. “I am speaking up because businesses need to have dignity and pay artists.”

 

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A post shared by Hanna Daly (@hannasmurals)

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Kim Jong-Un (left) hyped.
Kim Jong-Un (left) hyped.

Surfers thrill as Kim Jong-Un announces opening of “North Korea’s Waikiki!”

The Wonsan Kalma Coastal Tourist Area Pro just over the horizon?

Where surfers are able to practice our favorite pastime has exploded over the past decade. Once confined to coastal areas with waves, we can now surf in Waco, Texas, Rusty Plunge, Australia, Abu Dhabi, United Arab Emirates, basically, as Jeep foretold, “the world.”

Still, the announcement of the sprawling Wonsan Kalma Coastal Tourist Area in North Korea’s bottom third sent shivers up spines.

Described as “North Korea’s Waikiki” by South Korean media, Wonsan features sand-front luxury towers, waterslides and possibly soon a Kelly Slater’s Surf Ranch. The 11x World Champion has much experience building wave pools using happy laborers who live in company housing while riding company busses to and from the job site.

The Korean Central News Agency (KCNA) shared, “The guests’ hearts were filled with overwhelming emotion as they felt the astonishing new heights of our-style tourism culture blossoming under the era of the Workers’ Party astonished by the grandeur and splendor of the tourist city, which can accommodate nearly 20,000 people.”

Kim Jong-Un toured paradise with his wife and daughter and seemed to be very pleased with what he saw, saying it would go down as “one of the greatest successes this year.”

Russian tourists are expected to begin arriving next week, many likely bringing surfboards and also making it feel like “North Korea’s Bali.”

The Wonsan Kalma Coastal Tourist Area Pro just over the horizon?

How much, you think, for North Korea to woo the World Surf League?

Exciting days.

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Ye West (left) and underperforming Australian professional surfers both in trouble.
Ye West (left) and underperforming Australian professional surfers both in trouble.

Australian surfers disparaged by country’s Home Affairs Minister in wake of canceled Ye West visa

"We have enough problems in this country already without deliberately importing bigotry."

The controversial rapper formerly known as Kanye West has officially had his Australian visa revoked by the Commonwealth after releasing songs praising Adolf Hitler many months ago and declaring on X that he was a Nazi and loved Hitler. Ye has since recanted, once again taking to X to share, “I am done with antisemitism. I love all people. God forgive me for the pain I’ve caused. I forgive those who have caused me pain. Thank you God.” But the Australian government clearly did not find the walk-back suitable and canceled his ability to enjoy the country even though it is home to his wife, Bianca Censori.

Home Affairs Minister Tony Burke explained, “It was a lower level (visa) and the officials still looked at the law and said you’re going to have a song and promote that sort of Nazism, we don’t need that in Australia,” before unloading a double-barreled blast at Australian surfers.

“We have enough problems in this country already without deliberately importing bigotry.”

Australian surfers immediately knowing the “problem” is them.

The government spends many millions of dollars a year subsidizing surf training camps, funding surf competitions via tourism board dollars etc. with millions more being spent by the private sector on various boardriders feeding systems et. al. and yet only one male Australian surfer is currently in the World Surf League’s “Final Five,” Ethan Ewing, and just barely. Jack Robinson, at seven, the only other Australian with any hope at all.

A damning truth.

Also implied in Burke’s statement that Australian surfers are bigoted enough all by themselves.

No telling if the kick in the daks will spur revitalization.

No Ye West concerts, in any case, either way.

Are you excited for J-Bay?

More as the story develops.

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“Ms. Daly was only successful in damaging the brand to the extent that the Licensee of Rusty Apparel… paid her to shut her up. It wasn’t about doing what was right, or paying for a commitment by Rusty that Rusty simply wouldn’t pay. It was to shut her up. To stop the damage to the Brand. That’s the victory that this story represents."

Surprise twist in case of Rusty Surfboards Inc v queer surfer artist

“Why would Rusty be willing to pay $15,750 to paint the wall of a liquor store in Carlsbad, CA?”  

Last week’s story of relative note was the news that Rusty Surfboards had been accused of stiffing a queer artist fifteen gees after a dispute over an unpaid invoice went viral.

Hanna Daly claimed she spent one thousand bucks of her own money making the mural for Rusty in July, 2023, and was told payment was forthcoming.

She says she waited two years for the cash and then posted a reel of her taking the Rusty logo out of the mural. The reel was viewed 27 million times, liked 104,000 times with three thousand comments and 315 shares.

Then, and out of nowhere it seemed, the Licensee of Rusty Apparel, which is based in Australia and had nothing to do with the mural or knew who Hanna Daly was, paid the bill to end the PR nightmare.

Well, twist time!

After a little back and forthing with Rusty Surfboard Inc’s attorney Gary Sirota, who was rightly contemptuous of BeachGrit’s lack of curiosity surrounding the matter, he came back with,

“Who commissioned Ms. Daly to paint the wall? We knew it wasn’t Rusty. How do we know this? Well, ask yourself, as a business manager, would you commit to a $15,750 job without any contract? Without any approval, or bid, or budget, or in the case of a mural, a design? We could find nothing of the sort, in emails, or otherwise.

“When we asked Ms. Daly to provide anything showing even the barest approval she failed and refused. Keep in mind Rusty Surfboards Inc., is a corporation. There are shareholders other than Rusty Preisendorfer. To handshake a deal for $15,750 by a CEO or MD would be grounds for termination. Next, we had to ask, why would Rusty be willing to pay $15,750 to paint the wall of a liquor store in Carlsbad, CA. Rusty grew up and lives in La Jolla. His factory is in Kerney Mesa. He has a shop in Del Mar. Why would he paint a mural on a liquor store wall in Carlsbad . . . for $15,750? It would make more sense to paint it on the Rusty Del Mar Surf Shop. Then, why would Rusty pay $15,750 for a mural on a liquor store wall and not say “Rusty” on the mural? And why would Rusty approve the incorporation of a logo on the mural to be placed in lower left hand corner. And, more importantly, use a logo that Rusty has NEVER used in commerce.”

Sirota says that in the end,

Ms. Daly was only successful in damaging the brand to the extent that the Licensee of Rusty Apparel… paid her to shut her up. It wasn’t about doing what was right, or paying for a commitment by Rusty that Rusty simply wouldn’t pay. It was to shut her up. To stop the damage to the Brand. That’s the victory that this story represents. That’s the victory that she is celebrating. She caused damage to an innocent party and then took their money. She had no interest in the truth. Yay Hanna!”

Twist, yes?

Hanna’s got the questions, expect a fired up response soon!

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Bristolians (pictured) hyped!
Bristolians (pictured) hyped!

Jubilation in jolly ol’ England after shuttered wave pool magically re-opens!

"We want to thank all our wonderful community for the outpouring of love and support over the last days."

Bitter tears turned to shouts of joy in Bristol, England, this morning, after it was announced that the shuttered-without-warning surf tub The Wave was set to re-open. The town of near 500,000 souls perched on the pendulum’s bottom west was once most famous as a slave trading hub and, more recently, the Bristol International Balloon Fiesta wherein hundreds of hot air balloons take a mid-August flight until The Wave opened its gates in 2019.

The facility, which utilizes Wavegarden’s patented technology, was instantly popular with Bristolians who were forced to drive nearly four hours to Penzance to surf.

The Wave delivered on its promise of creating 1000 waves per hour and a whole local community began to establish itself. Then, all of a sudden and overnight, the whole business closed.

According to the BBC:

Majority owners (of The Wave) Sullivan Street Partners claimed the closure followed problems surrounding the bankruptcy of a director of another funding partner, JAR Wave. The BBC has approached the firm for comment.

A statement from the majority owners said: “The Wave Group team apologises unreservedly for any upset caused and is doing its best to ensure the situation can be remedied.”

Hope was mostly lost. The local surf community crying onto large plates filled with aged cheddar cheese, Cornish yarg and stargazy pie.

But then, just as swift as it was sealed, The Wave sprung back to life. The BBC now reporting:

The Wave, on the northern edge of Bristol, shut with immediate effect on Thursday and was placed into technical insolvency. It was announced on Friday evening that the site had been sold to another company, with the hope of reopening on Saturday – though this failed to happen. On Monday evening it was confirmed on social media that surfers would be allowed to return on Tuesday.

A The Wave spokesperson added, “We are so excited to let you all know that we will be reopening our doors. We want to thank all our wonderful community for the outpouring of love and support over the last days.”

In a real cherry on top of the clotted cream, the pre-scheduled English Para Surfing Open competition will be held without disruption.

Huzzah.

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