“Ms. Daly was only successful in damaging the brand to the extent that the Licensee of Rusty Apparel… paid her to shut her up. It wasn’t about doing what was right, or paying for a commitment by Rusty that Rusty simply wouldn’t pay. It was to shut her up. To stop the damage to the Brand. That’s the victory that this story represents."

Surprise twist in case of Rusty Surfboards Inc v queer surfer artist

“Why would Rusty be willing to pay $15,750 to paint the wall of a liquor store in Carlsbad, CA?”  

Last week’s story of relative note was the news that Rusty Surfboards had been accused of stiffing a queer artist fifteen gees after a dispute over an unpaid invoice went viral.

Hanna Daly claimed she spent one thousand bucks of her own money making the mural for Rusty in July, 2023, and was told payment was forthcoming.

She says she waited two years for the cash and then posted a reel of her taking the Rusty logo out of the mural. The reel was viewed 27 million times, liked 104,000 times with three thousand comments and 315 shares.

Then, and out of nowhere it seemed, the Licensee of Rusty Apparel, which is based in Australia and had nothing to do with the mural or knew who Hanna Daly was, paid the bill to end the PR nightmare.

Well, twist time!

After a little back and forthing with Rusty Surfboard Inc’s attorney Gary Sirota, who was rightly contemptuous of BeachGrit’s lack of curiosity surrounding the matter, he came back with,

“Who commissioned Ms. Daly to paint the wall? We knew it wasn’t Rusty. How do we know this? Well, ask yourself, as a business manager, would you commit to a $15,750 job without any contract? Without any approval, or bid, or budget, or in the case of a mural, a design? We could find nothing of the sort, in emails, or otherwise.

“When we asked Ms. Daly to provide anything showing even the barest approval she failed and refused. Keep in mind Rusty Surfboards Inc., is a corporation. There are shareholders other than Rusty Preisendorfer. To handshake a deal for $15,750 by a CEO or MD would be grounds for termination. Next, we had to ask, why would Rusty be willing to pay $15,750 to paint the wall of a liquor store in Carlsbad, CA. Rusty grew up and lives in La Jolla. His factory is in Kerney Mesa. He has a shop in Del Mar. Why would he paint a mural on a liquor store wall in Carlsbad . . . for $15,750? It would make more sense to paint it on the Rusty Del Mar Surf Shop. Then, why would Rusty pay $15,750 for a mural on a liquor store wall and not say “Rusty” on the mural? And why would Rusty approve the incorporation of a logo on the mural to be placed in lower left hand corner. And, more importantly, use a logo that Rusty has NEVER used in commerce.”

Sirota says that in the end,

“Ms. Daly was only successful in damaging the brand to the extent that the Licensee of Rusty Apparel… paid her to shut her up. It wasn’t about doing what was right, or paying for a commitment by Rusty that Rusty simply wouldn’t pay. It was to shut her up. To stop the damage to the Brand. That’s the victory that this story represents. That’s the victory that she is celebrating. She caused damage to an innocent party and then took their money. She had no interest in the truth. Yay Hanna!”

Twist, yes?

Hanna’s got the questions, expect a fired up response soon!

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LONGBEACH4417

https://uploads.disquscdn.c… Remember when bugs bunny would saw Florida off the map?

Flavour Country

Not to be woke but wtf has the artists sexual preference got to do either anything? Straight people are fuckwits too.

HamSammish

Because she puts it out there front and center when nobody really cares if she’s a switch hitter. Now get me a HamSammish.

HamSammish

Scammer shakedown. That mural wasn’t worth a HamSammish to begin with.

Sup Braj

Sounds like a rusty trombone

Sup Braj

Finally! From more questions than answers to finally getting answers. Yewwwww

uncool bob

Guess the real winner is “Big Pig” Liquor – free mural and free advertising…

Dim Sim

Would have been cheaper to buy 2 tubs of contact matt and a swish dinner for the owners of the grog shop. What a bunch of fucking losers.

Jack English
FL Skunk Ape

Where you at Hanna? We all know you are reading the BG comments. Let’s hear what you have to say.

Barnycle

BEEF !

notsurfingtoday

A sweet payday just got a little closer for all these proto-scammers

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Capt Sensible

Whats Rusty ?

channelbottom

Does this company also produce sheriffs badges?

Asking for a friend.

Dogsnuts

Another girl licked mine the other day !!! It was spick and span though. The world is crazy !
So good.
Xox

channelbottom

I’m envious.

Dogsnuts

Get it done, I am certain alllllll women are interested!
Xox

ValiantScorn

When I was a young boy I rode Canyon boards, and mentally ill people weren’t allowed to walk among US. There were homes for people with confusion about simple day to day subjects, such as which gender to have sexual relations with. Then came Rusty boards, and the mentals still had to vacation at the “safe for them” home. Fast forward to Rusty Priesendorfer after decades of solid skill, retiring and enjoying a deserved relaxation/accolades. Now the mentally ill walk among US, and think they are “artist” and can force businesses to allow them to deface their business structures. Imagine this being based on a tasteful show of art, and not someone’s mental sickness!?

Low wide stinkbug stance

This lesbian is coming across as a bit iffy.

Why complain about not being paid and then go ahead and donate it? Did she not really need the money after all? Was the 15 k actually STFU money and not the amount she was owed? Why was the mural painted on the side of a car park and not on a Rusty property? Who commissioned the work and why didn’t Rusty want to pay in the first place?

Whose wall is it after all, and did she have permission to paint it, did she have permission to deface it?

Also: what the fuck is that guy saying that Rusty has never used the R-dot logo?

Rusty Australia made an absolute fortune in the 90s when Rusty clothing got huge. At massive expense they then bought the license to Rusty clothing. I guess like all the brands it ended up going to shit. Wonder if they made their money back. They should have sued this skank.

Happy Camper

no lube

Com Turren

the blood acts as a lubricant though

Happy Camper

Hmmmmmm.
if memory remembers correctly…..I recall it was Happy Camper that elucidated in these very Beach Grit comments, that the Lesbian Warhol of Licker Store Wonder Walls….had no contractual agreement with Rusty………therefore she had no claim.
you can send donations to happycamperwasrightagain Go Fund Me.

Gil Gunderson

Waiiiiiiit a second… you’re telling me if I do some unsolicited art on “behalf” of a company, then I can jump up and down on social media and extort them for money????? Fucking Jezus that’s brilliant.

The question is who!? Or Whom!? No, who! https://media1.giphy.com/me…

Beef & Beer

Ppffffttttzzzzz

I would’ve flown over there to roll a few cover-up coats of off-white for a box of beers and a cuplee buds

Heck I’ll do it for free if it’s still there in October when I’m passing through town for the big ‘Tower 9 to Larry’s march and boozathon’…

Student8888

“And, more importantly, use a logo that Rusty has NEVER used in commerce.” I could swear to god that that R. logo she painted was the one that brought rusty to prominence and is still used in commerce today by the brand on both apparel and boards. WTF is this hump talking about?

Barrelled

There must be something legal about him using the term commerce because that is the Rusty logo. I can’t really think of a different one.

Sup Braj

Bilboards and marketing on paper not clothes and boards?

Ciao Chianca

Something fishy about that for sure. and where he says “Why would he paint a mural on a liquor store wall in Carlsbad”. I think most people have seen marketing by companies outside of the city they started in.

GloriousSummers

What I thought/think too. Not sharp thinking goin on with this whole debacle.


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