Or how a BeachGrit steal-and-edit found it onto Shane Dorian, Stab and The Inertia…
Instagram is a real odd thing for biz. It’s time consuming and the spike of a like is so addictive much of the day is spent tapping and scrolling. I used to watch birds soar across the sky. I used to study sand formations at my beach. Now I peck at my phone like a seagull searching for crumbs.
Doesn’t do a damn thing for a website like BeachGrit traffic-wise, either. But it’s part of the branding, part of the…awareness…part of the fun.
Because we don’t have a photography archive, I mostly cut little clips from stuff I find on YouTube (board collisions, wipeouts) or from a high-level surfer’s edit: Jordy’s monster oop, Reynolds doing almost anything, John John sometimes.
Just recently. I was recording an interview with the big-wave surfer Mark Mathews about the shoulder he busted at Jaws when he showed me a clip he had of a jetski fail at Jaws. We both laughed and I said I was going to go home, find it, and post.
He said that was a fine idea. Fails score big, he said.
But I couldn’t find it. I look and I look. I did find this, however.
It wasn’t the clip Mathews had, but maybe better. It was filmed by GKO Productions and I hoped they didn’t have a legal team who’d chase my, admittedly profit-less, theft.
So I cut it into a 15-second piece on iMovie, with a cute lil zoom on the guy abandoning the dead ski, and added my favourite song from the movie La Piscine, Run Rabbit Run by Michel Legrand. I tagged GKO Productions on the bottom. Maybe I could drive a little IG traffic their way to say thanks.
Post went good, at least on our little account of 21k, with 1622 likes.
Who knew it would become worthy of homage by some of the biggest surf accounts on IG? Shortly afterward, the BeachGrit edit was reposted on Shane Dorian’s account (including song), no tag for BeachGrit nor its original creator. Shane’s 289,000 followers rewarded the post with 12,486 likes.
Then Stab reposted Shane’s uncredited repost (minus the song) and credited Shane. Stab’s 482,000 followers rewarded the clip with 14,016.
Yesterday the excellent, if racist, website The Inertia , reposted the repost on their Twitter account.
Follow the trail here!
jet-skis die at the worst times👋🏾 #GhostRideTheWhip A video posted by Shane Dorian (@shanedorian) on
2015 was a tough year for ski operators. #repost @shandorian A video posted by Surf Magazine (@stab) on