Or how a BeachGrit steal-and-edit found it onto Shane Dorian, Stab and The Inertia…
Instagram is a real odd thing for biz. It’s time consuming and the spike of a like is so addictive much of the day is spent tapping and scrolling. I used to watch birds soar across the sky. I used to study sand formations at my beach. Now I peck at my phone like a seagull searching for crumbs.
Doesn’t do a damn thing for a website like BeachGrit traffic-wise, either. But it’s part of the branding, part of the…awareness…part of the fun.
Because we don’t have a photography archive, I mostly cut little clips from stuff I find on YouTube (board collisions, wipeouts) or from a high-level surfer’s edit: Jordy’s monster oop, Reynolds doing almost anything, John John sometimes.
Just recently. I was recording an interview with the big-wave surfer Mark Mathews about the shoulder he busted at Jaws when he showed me a clip he had of a jetski fail at Jaws. We both laughed and I said I was going to go home, find it, and post.
He said that was a fine idea. Fails score big, he said.
But I couldn’t find it. I look and I look. I did find this, however.
It wasn’t the clip Mathews had, but maybe better. It was filmed by GKO Productions and I hoped they didn’t have a legal team who’d chase my, admittedly profit-less, theft.
So I cut it into a 15-second piece on iMovie, with a cute lil zoom on the guy abandoning the dead ski, and added my favourite song from the movie La Piscine, Run Rabbit Run by Michel Legrand. I tagged GKO Productions on the bottom. Maybe I could drive a little IG traffic their way to say thanks.
Post went good, at least on our little account of 21k, with 1622 likes.
Who knew it would become worthy of homage by some of the biggest surf accounts on IG? Shortly afterward, the BeachGrit edit was reposted on Shane Dorian’s account (including song), no tag for BeachGrit nor its original creator. Shane’s 289,000 followers rewarded the post with 12,486 likes.
Then Stab reposted Shane’s uncredited repost (minus the song) and credited Shane. Stab’s 482,000 followers rewarded the clip with 14,016.
Yesterday the excellent, if racist, website The Inertia , reposted the repost on their Twitter account.
Follow the trail here!
jet-skis die at the worst times👋🏾 #GhostRideTheWhip A video posted by Shane Dorian (@shanedorian) on
2015 was a tough year for ski operators. #repost @shandorian A video posted by Surf Magazine (@stab) on

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No wonder they call you the voice of no reason.
has anyone been on shane dorian insta? i cant tell if he bowhunts or not? can someone concur?
I also wonder, does he believe there’s a moral imperative with his bow kills?
It is not a “profit-less theft”. You guys had likes, created content, and have advertisers who pay to be on this page created by stolen material. You are making a profit by exploiting other people work and infringing copyright.
Call it like you want, but Stab, Inertia, and you, are all small time thief. You are making money, and the person you stole the video from doesn’t. You are just a thief.
THIEF. Say it, own it, and live by it. If that is who you want to be. A thief, making profit of other people work.
Why don’t you instead create new material? Like an actual Balaram Stack sandwich, that I hope includes both the Brinkley’s (mother and daughter).
it is kinda funny, BG like “We rightfully ripped this, and then we got ripped! wtf?” that said, once GKO Productions has as many followers as Dorian, this will stop happening to him.
…oh, I’m such a poor writer. I didn’t mean we rightfully ripped it off, but wanted to highlight the cycle of thievery, from us stealing the old clip, to the gang that followed.
True! I agree! We try and make sandwich!
And make Billy Joel watch!
oh shit that was in bad taste wasn’t it.
…ancient withered cocks everywhere! Is that bad taste too?
oh no. No, that’s fine.
The Inertia is like the FatJew of the surf world, curates without credit, fair to say all you assholes curate content from time to time, just get along and hold hands like best friends, maybe go to the local snack shack and enjoy a Balaram Stack sandwich or something.
Balaram Stack sandwich! Gold!
What say you, Shane Dorian?
Thanks for pointing out that STAB and the Inertia are cunts and whores. We would never have guessed.
There are two GKO Productions: one (not this clip-shooter) is a mainstream film and commercial maker based in Chicago, the other and far smaller one is based on Maui, shoots lots of sailboarding stuff, and is run by a guy called Giora Koren (thus GKO). I’m sure you can find Giora online pretty easy. It’d be great to know what he thinks of this wholesale “re-publishing”!
fuck, think youtube is giving him anything for it either? no way its got enough views to start paying even if he has an account set up. if Google isn’t worried, Rory’s wife shouldn’t be
I’m such a clown. I linked the Chicago joint.
Wait for it to hit the WSL then get Rory’s wife on to the case – don’t you guys owe WSL one back
we all owe the WSL one back right now.
true – even more if their “product” for 2016 is a load of shit