But Silvana Lima not getting paid to surf is not a reflection of sexism.
Silvana Lima is a very fine 30-ish year-old Brazilian surfer. She is small, maybe not even five feet, and aggressive. I watched her surf lots during the Swatch Pro in France and was impressed. Like, the waves were maybe one foot yet Silvana would totally shred them. Even airs and things. Aggressive turns. If there was a one-foot contest and it was open to both men and women I bet Silvana would win.
A few days ago she was on the BBC talking about how she must raise French bulldogs in order to make enough money to compete on World Tour. She said:
I don’t look like a model. I’m not a babe. I’m a surfer a, a professional one. The surf-wear brands, when it comes to women, they want both models and surfers. So if you don’t look like a model, you end up without a sponsor, which is what happened to me. You’re excluded, you’re disposable. Men don’t have these problems.
It would be nice for her to surf and do nothing else because she is very fine and aggressive but, and let me tell you a little secret…
SURFERS ARE NOT ATHLETES!
Surfers are not athletes. They may be dancers or…entertainers or…artists or…something but not athletes. And that means even if they are very skilled it does not mean they will get paid to surf. Because surfers are not athletes. They may be trapeze acts or…snake oil sellers or…free-form jazz aficionados or…something but not athletes. Some surfers are very athletic but no great, sponsored surfer is only an athlete and this applies equally to men and women.
Is surfing sexist?
Hell yes!
And in about 5000 ways.
But Silvana Lima not getting paid to surf is not a reflection of sexism. She just needs to figure out what kind of surfer she wants to be besides an athlete. Breeding French bulldogs seems better than lots of options anyhow.
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Chas Smith, the reason it is sexist that she can’t get a sponsorship is because these companies would rather pay faux surfers so they can capitalize on their Instagram famous sex symbol status than sponsor this woman with raw talent and a perceived lack of sex appeal. Athlete bodies don’t have to be traditionally sexy to be at the top of their sport and they shouldn’t be monetarily penalized (no sponsorship= no $$/livelihood) for this fact. You train your body to be the best it can be to achieve at the highest level of your sport and whatever you body ends up looking like to be #1 is irrelevant. If it gets you first place in your heat who gives a shit what it looks like? Talent and being a champion means you are a leader in your sport and should be recognized, both in prize money and sponsorship wise, for it.
I’m going to use tennis as an example because Wimbledon 2016 just went down and it is important to look at other sports as foils when we examine our own. Should tennis sponsors withhold sponsorships from Andy Murray, who just won the Men’s Final and admittedly looks like a ferret, because of his busted face? No, because he is massively talented and deserved that title. Or take Serena Williams for that matter, she just won her 22nd title (holy shit, amirite?!?!), who gets constantly told she is too black/ her body is too masculine/ she isn’t traditional sexy, blah blah blah, but she gets sponsored by huge brands and makes an impressive salary. Why? Because she is one of the most talented badasses that sport has ever seen. Would you want to tell Serena Williams that she doesn’t deserve to be sponsored because she doesn’t meet the white/ traditional standards of what some random dude reading a tennis magazine thinks is hot? No, because you would sound like an ignorant a$$hole.
Or what about Misty Copeland (she is a ballet dancer at the American Ballet Theater in NYC and the most recognizable face of Under Amour’s “I Will What I Want” campaign)? She used the fact that she didn’t look like the traditional ballerina to her advantage and secured a massive sponsorship because of it. It is her unique look and body type that has given her the edge over other ballerinas both in sport and in the sponsorship arena. Young African American aspiring ballerinas across the world see her and now think, “I could be a ballerina and be recognized for my talent and make a living at it too, if I work hard enough at my craft.” Those little girls don’t play into the traditional physical stereotypes of ballerinas, but they shouldn’t have to. Most people would say that Copeland’s sheer determination to become the best at her sport despite the multiple times people put her down for not being a white girl ballerina is exactly why she is a change agent for the world of ballet and an athletic role model in general.
As I said above I’m using tennis (and ballet) as analogies as these aforementioned athletes are currently culturally relevant, but the argument is still applicable to surfing. When all these dudes in the comment section come out of the woodwork to downplay sexism in surfing, it only highlights their own sexist opinions and active denial of the still pervasive sexism in surfing that are holding the sport back from realizing its own potential in achieving gender parity. I do not understand how these guys that have no clue about what female surfers go through feel they have a right to comment on what female surfers experience on the daily. You ain’t living it, so you don’t get speak on behalf of the people who are or discredit their stories for that matter. These guys act like they are offended by female surfers pointing out obvious disparities that need changing so surfing as a sport can be in line with 2016 cultural standards of gender equanimity. Women do not go out of their way to question the stories that men tell about their lives as men in pro surfing, so the reverse cannot happen either.
What about the importance of gender inclusion to grow a business/gain new followers/make money? It matters. Surfing can’t, from an outsider’s perspective, solely be man’s sport anymore, where the majority of magazine covers go to men and when there are ranking lists of “the best surfers of all time” only men are on that list if it wants to grow as a sport. Let’s take a recent movie, “Star Wars:The Force Awakens”, that broke records as an example of the power of putting strong women front and center to rake in the big $$$ revenues and revive a franchise from the dead. Let’s admit it, we used to make fun of Jar Jar Binks and the last 3 Star Wars movies because, quite frankly, they were terrible and even George Lucas had to cut himself off after realizing he had destroyed his own once adored franchise. One of the reasons “Star Wars: The Force Awakens” made all that cheddah and is now considered one of the best in the series (Physics college major and Star Wars nerd here, so I’m biased) is because they put a strong, capable girl right at the center of the plot. They made a fortune (and got phenomenal reviews btw) because women now feel included in what was once a “men only” club and they paid over and over and over to see a version of themselves represented and finally be a part of the Star Wars cult phenomenon. I promise you Disney is NOT kicking themselves right now for giving a woman hero status, they are happily rolling in money. Gender inclusion can be the tide that rises many boats, so to speak.
I’m taking a circuitous route right now to make broader point, but let’s get back to surfing. It seems to me that it isn’t just the lack of opportunities that female pro surfers experience if they ain’t hot/lily white/blond that is the only problem. The women aren’t being given the same quality of waves at comps; they are given the shittier waves, while the bros get the “holy shit, that looks sick as fuck!” waves. Meaning that the male surfer comp competitors get the luxury of having the badass waves, while women get the leftovers. No one wants leftovers. Unless its last night’s cold pizza or yesterday’s chinese take out, those are ALWAYS delicious (beside the point, but worth noting).
Surfing as a sport cannot exist in a vacuum. It must be held accountable for sexist double standards just like other sports and the rest of the world. If you are a dude and have the audacity to speak out like you know what’s it’s like to specifically be a woman in the pro surfing world and all the roadblocks that comes with that, don’t. SIT DOWN, listen to their stories, learn how to be an ally to them, stick up for women in pro surfing instead of injecting your own ignorant bias and eat your cold pizza.
thesis: “surfers get paid for things other than their pure surfing ability”
exhibit A: the malloy brothers
self-promoters nonpareil !
impeccable ambassadors for the ultimate white man fantasy — cowboyin’ and surfin’ and guitar playin’
whom among us wouldn’t trade places with any of the three?
https://www.youtube.com/wat…
I never understand why any surfer thinks they deserve to be sponsored. If you can’t prove your worth in economic terms (and not just eyeballs, clicks etc., but actual ROI) you’re worthless from a business perspective. All but a few surfers are worthless.
Exactly!
Sport n. an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.
While it might be much more to some, surfing is a sport.
There is a long history of women who many wouldn’t consider stunning succeeding in the pro ranks. No doubt it’s more difficult than their attractive counterparts, but possible. Best of luck Silvana.
110% agreed.
that… shame… corrected… tks…
.anyway, photoshop does wonders, it could be a dude…
Of course its sexism. sigh. sexism is a structural issue.
silvana want to be a competitive surfer. the decision has been made.
‘no great sponsored surfer is only an athlete’ – umm, smelly skater? taylor knox? mick fanning?
French bulldogs are VERY cute.
I have one…she’s an adorable idiot and I love her.
.at least in stab article there’s a chick in his undies at the end… boring…
Did we not see Carrissa get a solid backdoor wave during the women’s specialty heat last Pipe contest?
So i cant say chicks dodge the barrel consistently Negs?
That wasn’t the part of your comment that got it deleted Lemmy… 3 flag’s mate, and just cruel.
And Bethany Hamilton has caught a few in the past but can the women do 27 heats at Pipe?
Do men and women ski same Super G and Giant slalom course in the Olympics?
I’m not a skiing fan so I don’t know. I do know that women hit off of a different tee in golf and that a woman slam dunking a basketball is a rare occurrence. My point being….there are a few guys on tour who want nothing to do with bombing Pipe but the other 30+ make up for it. Would two or three women out of 18 charging bombing Chopes be compelling viewing? Probably not.
Pretty sure women race the same courses in Super G and slalom, but not in downhill for skiing. In mountain bike downhill, it’s the same for men and women. But overall it varies a lot across sports. It was pretty recent that women did the full-length for marathons. There was apparently some concern their vaginas would fall out. Really, you can’t make this shit up.
It’s always complicated — how much of the differences are physical talent and potential? How much it is a factor of support and culture?
WNBA… no one cares.
Roxy sells way better than Quik.
The women’s Nike collection does very well, still nobody cares about the WNBA.
Exactly Trogey. Roxy is over half their gross revenue. If I were Oaktree I would ditch everything but Roxy.
But I don’t think their product sells well necessarily because they support the pro side of the sport. It’s all very soft-focus lifestyle, let’s do some yoga vibes. Which does well at the moment yeah.
I do feel sorry for her because she does rip but its the same on the mens side of the draw. People like Adam Melling, Micro etc just aren’t seen as marketable by big brands compared to the other surfers so they don’t get the big sponsors. Its the same in every entertainment industry… its about shifting product not supporting talent which is a great shame.
It will always be the same until the WSL can afford to give each surfer a flat rate pay packet to be on tour and that is topped up by winnings. Its just another part of the WSL business model that shows its flaws. What are ment to be the best of the best shouldnt have to be scratching around to make cash just to make it to every event.
You can draw a pretty good parallel between Silvana Lima and Adriano De Souza. Pun intended and exploited (both are short fucks).
I am surprised she cant even get a Brazilian sponsor. If the Brazilians don’t give a fuck about women surfing they might as well shut up shop now.
.that was very ‘low’…
He´s the new Caviera!
.what’s with the caveira mispelling, you know portuguese remember…?
I prefer Caviera.
All things being equal the best looking people are going to make more money in surfing as they are more marketable. She says the men don’t have these problems? CJ didn’t get sponsored. Who sponsored Micro? He had to coach old Wilko to make ends meat.
Brazilian Storm on the mens side and Hawaiian Hurricane on the woman’s side (same ratios).
With the exception of giant surf, there is no strenuous physical activity in surfing. Pro surfers are not athletes. Disagree? Put Wilko on a treadmill.
That’s fucking bullshit mate. I didn’t do any training and I came ninth in the Weetbix Kids TRYathlon!
Chas…I appreciate your cheeky (pun intended, of course) take on the subject but the word sexism is just as meaningless as the word racism and The Perpetually Aggrieved are to blame. Silvana may be a great surfer but if a company doesn’t want to hire her to endorse their products they have that choice (at least for now). Should the WSL force companies to sponsor athletes? They are due for a new economic model but I’m not sure that’s it.
I agree with you in the case of Silvana. Overall, though, the WSL very much fucks the women on their tour. Shitty waves, generally, and shitty exposure.
If you can’t put the women in maxing Pipe, Chopes or Cloudbreak then they are severely limited in the hype/marketing that they can generate. The beach breaks are cool for the occasional air but it’s the tube riding at reef breaks that is the true spectacle.
It’s a lot better than it used to be now with Trestles, Cloudbreak, Honolua Bay etc. Prize money isn’t too bad either (Laura Enever made 80 grand US last year – not including QS – and lost every heat she entered but two).
You’re right, put ’em all in camps.
You can do it like the Asian airlines where each surfer has a “pretty factor” rating so that each camp has pretty and ugly averaging out to an equal number.
You’re right but you’re wrong. Athleticism alone is enough to get any ugly dude who surfs at her relative level paid, handsomely. Therefore at some level, Silvana Lima not getting paid to surf is a reflection of sexism.
The ground has actually shifted. The days of crazy sponsorships for mediocre ability are over. Of course there are exceptions who prove the rule… both male and female exceptions!
And seriously why should we give a fuck if they get paid or not, people up in arms over whether someone gets paid enough to surf, think about it, paid to surf.
.season’s 2 lone 10 scores don’t quite qualify as mediocre…
Mediocre? 3rd in 2007, runner-up in 2008 and 2009, 4th in 2010 and 5th in 2011. And exceptions don’t prove the rule, they disprove it.
This is the paradox of the WSL…trying to make a professional sport out of a talent pool of fashion models and their handlers. Minus some eating disorders and with different drugs of choice than NY or London. Although you can’t blame Michael Tomson for pushing the surfer-drug-use pendulum towards the modeling side of narcotics consumption.