The Crocs of time-telling!
I know what I said. That BeachGrit’s recent video posts have been blasé garbage yada yada yada, but I must declare that this one is utterly brilliant! G-Shock’s Grasshopper in the Snow combines all of my favorite tropes: beautiful cinematography, a worthy subject, perplexing narration and unsubtle branding.
Leon Glatzer, a lanky Costa Rican with a penchant for giganto-spins, was sent somewhere (north, I believe) to film an advertorial for ugly watch brand G-Shock. Of course they won’t mind that I’ve called their product aesthetically atrocious, as G-Shock’s whole shtick is durability. It’s the laboring/surfing/sky-diving man’s watch. Utility over fashion.
Which makes me wonder… why spend all the money on this fllm? I’m gonna gander that with travel costs, production dollars, etc., the price tag on Grasshopper in the Snow trumped… 40k? I don’t know, thats just eyeballing it.
Don’t get me wrong, I’m glad they ponied up some legitimate cash for their ugly watch movie. It makes me partially forgive G-Shock for all the terrible Joel Centeio ads I had to suffer through over the years. And no dis to Joel, he’s a proper shred, but G-Shock’s 2008 marketing schemes were nearly as horrendous as their product. And Grasshopper is the Rolex of surfing advertorials!
You’d still have to pay me well north of fifty bucks to be seen in one of those wrist cages, though.
Now enjoy the film! (Bought to you by G-Shock — the contraceptive watch co.)