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Beach Grit

Rebellion: “Rip Curl is boring and dull!”

Chas Smith

by Chas Smith

Shop Rolling Death Maui and end the tyranny of surf industry conservatism!

I had the pleasure of chatting with one of the greatest surf journalists of all time the other day. Brad Melekian pulled apart the Andy Irons story in those early days, crafting the only two pieces on the subject that matter. I was the biggest dickhead in the world, in those early days, and repeatedly told him to go to hell and called him a kook from Santa Fe, New Mexico even though I knew he was not from Santa Fe, New Mexico.

In any case, he was kind enough, forgiving enough, to see me and we chatted about the surf industry, surf journalism, surf culture etc. and while I sipped a grape flavored coconut water vodka cocktail he said:

“Surfing is one of the most arch-conservative subcultures in the world. You talk about being risk averse, these guys are really conservative and they don’t know what’s going to happen to their careers if they say the wrong thing, so….”

Oh of course I agree at it kills me every day. How did the surf industry become what it became? So staid, so scared, so… conservative? It makes me angry and this morning I was shuffling around my house angry when a package came. I opened it and pulled the heavy ceramic boob shaka from a bed of styrofoam and was not angry.

I sometime forget that companies like Rolling Death Maui exist and flourish under the dull orthodoxy of Rip Curl. Look at that boob shaka! And if you could only feel it. I think it weighs five pounds. Rolling Death Maui also make Offensive Hawaiian Stereotype pins, Everything Cool Sucks patches, Gary Busey bottle openers etc. etc.

Not conservative. Funny, witty, good.

And then the sun comes out again and I am not angry anymore because there is hope.

Shop here!