World-famous longboarder doesn't like beer sponsors! Or does he?
The internet is a cruel place in that it refuses to forget anything at all. Having an honest opinion about this or that and posting it somewhere, anywhere, online is a sure-fire road to later hypocrisy. Oh of course our beliefs evolve, we’re presented with new heretofore unseen, facts and figures etc. but does anyone accept change?
And soon the honest opinion giver, the thrower of rocks, finds himself living in a glass house with a mob of other, different rock throwers descending.
Just like Joel Tudor!
Do you remember one week ago, at the stunning conclusion of the J-Bay Open presented by Corona when Mr. Tudor posted the following to his Instagram account?
In honor of the alcohol backed j-bay open @wsl & @corona – a partnership catered to the youthful demographic of 14-25 ….huge providers of trash …zero health benefits and probably the biggest gateway drug on earth BOOZE!!
Four days later he gave an interview to Stab‘s almost like new BeachGrit-certified writer Michael Ciaramella in which he said…
Yup. The devil’s poison. Biggest gateway drug on the planet. Kills tons of people every year. This is what the WSL, and the surfing industry as a whole, have been promoting since forever. Every clip you watch on Stab or Surfer is brought to you by Corona AU. Every surf trip on a boat, guys are chugging beers, you know what I mean? And who do you think they’re marketing to? Kids! Are you fucking kidding me? You’re handing it to them! It’s about time that bullshit switches, and I’m glad I’m the one to say it.
Exceeeeeeeeept…. the Internet and its forever memory!
Just two years ago, when Joel Tudor’s own Duct Tape Invitational was allowed at Huntington Beach it was presented by………..
Oh there were many advertisements, both print and online, many featuring frosty cold bottles of Pacifico inviting, begging, the viewer to sit back and enjoy a cold one possibly with a cartoon friend.
And how do you think Joel should defend his glass house?