World-famous longboarder doesn't like beer sponsors! Or does he?
The internet is a cruel place in that it refuses to forget anything at all. Having an honest opinion about this or that and posting it somewhere, anywhere, online is a sure-fire road to later hypocrisy. Oh of course our beliefs evolve, we’re presented with new heretofore unseen, facts and figures etc. but does anyone accept change?
No!
And soon the honest opinion giver, the thrower of rocks, finds himself living in a glass house with a mob of other, different rock throwers descending.
Just like Joel Tudor!
Do you remember one week ago, at the stunning conclusion of the J-Bay Open presented by Corona when Mr. Tudor posted the following to his Instagram account?
In honor of the alcohol backed j-bay open @wsl & @corona – a partnership catered to the youthful demographic of 14-25 ….huge providers of trash …zero health benefits and probably the biggest gateway drug on earth BOOZE!!
Four days later he gave an interview to Stab‘s almost like new BeachGrit-certified writer Michael Ciaramella in which he said…
Yup. The devil’s poison. Biggest gateway drug on the planet. Kills tons of people every year. This is what the WSL, and the surfing industry as a whole, have been promoting since forever. Every clip you watch on Stab or Surfer is brought to you by Corona AU. Every surf trip on a boat, guys are chugging beers, you know what I mean? And who do you think they’re marketing to? Kids! Are you fucking kidding me? You’re handing it to them! It’s about time that bullshit switches, and I’m glad I’m the one to say it.
Exceeeeeeeeept…. the Internet and its forever memory!
Just two years ago, when Joel Tudor’s own Duct Tape Invitational was allowed at Huntington Beach it was presented by………..
Pacifico beer!

Oh there were many advertisements, both print and online, many featuring frosty cold bottles of Pacifico inviting, begging, the viewer to sit back and enjoy a cold one possibly with a cartoon friend.
And how do you think Joel should defend his glass house?
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Methamphetamine mavericks masters sponsored by Heisenberg would be better no?
When are we going to stop caring what a guy that has been a pro surfer says about anything other than surfing? Oh, wait, Joel is talking about surfing and he is almost right. It doesn’t matter if his contest was brought to you by beer or weed or porn. Surfing should not be a contest or an industry for that matter. Contest are sport. Sport should be clean and family friendly. Surfing is not a sport. Stop watching surf contest and the booze companies will stop putting money in to it. Die surf industry, long live surfing.
I’ll be beyond content if my kids spend their late teens surfing everyday, drinking beers, and hanging out with friends. Otherwise they run increasing odds of being a bunch of judgmental doomsdayers.
Money talks… let’s see the weedmaps pro or something? Contestants gotta smash a few joints or cones before they paddle out
I feel like I’m watching the mental unraveling of both Joel Tudor and Anthony Scaramucci. Americans really are odd creatures.
Joel’s had a 10 inch single fin up his ass for so long he simply lost memory.
10.5* Captain fin**
It is a good thing you get ahold of yourself.
I hope you stick around Colonel.
Can’t wait for the Duct Tape Their Mouth and Throw Them in the Van Milwaukee Pro brought to you by Schlitz and KS Wavepools.
gateway drug people should worry about is vicodin, percocet, oxy-methadone-smacky-codone and fentanyl if you don’t want to end up sucking cock at a rest stop
The Vans Joel Tudor Digital SoapBox Invitational. No surf, just 4 man, 30 minute heats of Instagram virtue signaling.
Kelly’d be back on the podium!
Joel doesn’t live in a glass house he lives in a wooden house right on Del mar heights road that has longboards just laying in the driveway…jus sayin
isn’t it duck tape?
you wrap the stones with it. a little cushion, you see?
that’s more confusing.
I’m picking up what your puting down, makes it only a misdemeanor?
mitigating circumstances, certainly can argue for lighter sentence
that’s confusing.
Purple power
brand name, like Blue Magic
Duct, as in heating or A/C duct, as in tape used on ducts.
Is Joel’s glass house made of Pacifico beer bottles? Cause stacked the right way they can withstand a few stones thrown from my rubbery arms! Besides, it’s 4.5% beer….it’s barely a gateway to apple juice.
Gives you a good bout of the poops it does!
What would we be without hypocrisy?
just another animal
This is fake news and alternative facts!
Oh this is fun!
Is it company policy not to comment on your own articles at STAB? and how long till you get a slap on the wrist for commenting here?
I just don’t know anyone over there, so it feels intrusive to barge into the comments. And I think if Chas uses my name it’s fair game!
100%. play ball!
Dilemma! i stopped going to Stab a while ago a virtues thing.. Now that MC is shining over there..? Epic article on backside tube riding w/ BI over at Stab that is a must read.
How’s life with a somewhat stable income mate?
I’m questioning your understanding of the word stable turts
Are there any conflicts of interest over there stopping you from doing a thorough piece on Wardo?
Nope. Just standards I imagine.
All I want to know is if Mayhem paying him, I really want a Voodoo Child model but not if he is on the payroll.
You leave, hoover up someone else’s coin and still get to play! Win, win, win!
this is getting beertter
Joel should just come out and blame Women…
Childbirth & breastmilk is a gateway to all consumption, consumerism and evil in life.
Dude. You forgot menstruation. What would Laird/Joel say?
Its also interesting how many of the WSL Longboard world tour events have booze sponsorship.
it would be amazing if it was the 3M duct tape classic
I have nothing against booze sponsorship… in fact over here on a regional level 10 years ago, free booze was a given. these days? never…
I think the WSL should embrace booze sponsorship like every other sport in history has. In fact the way it’s going they should embrace anyone with some $
agree. i don’t care if Jeff Spicoli himself wants to put his name on this production.
Joel is not on the tour for like 10 years and that was before the ASP became WSL, so his point is still valid.
Wasn’t he smoking weed with Gnat Jung when he was, I don’t know, five years old?
It was Gnat Jung, Johnny Hopkins, and Sloan Kettering. And they were blazing that shit up every day.
Ahhh weed is like fire, a little warms, a lot burns.