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Beach Grit

Revealed: Santa Cruz’s dirty secret!

Chas Smith

by Chas Smith

Will surf's other city be forever changed?

Santa Cruz is a fantastic town, one of California’s greatest, with a surf history as storied as any. I think it was two Hawaiian princes who first brought surfing to the cold kelp and the locals took to it with gusto. Many years later we have Steamer Lane, O’Neill, Pleasure Point, The Big Dipper, Maverick (kind of) and methamphetamine. Surfing would be a dull penny without Santa Cruz.

But guess what? Things may be changing for it has been revealed that Amazon, the biggest company in the world, has opened a secret office in Surf’s Other City and let’s read about it in CNBC:

Santa Cruz, located 75 miles south of San Francisco, is a popular surf town best known for its nice weather and beachfront amusement park.

But soon we may start associating the city more closely with one of the largest tech companies in the world: Amazon.

According to the Silicon Valley Business Journal, Amazon has been quietly growing its presence in Santa Cruz over the past two years, now employing over 100 people in a 40,000 square feet office space.

It’s unclear what exactly the team there is working on or why Amazon has picked Santa Cruz as an office location. But the report says the office has a group of engineers working on the Alexa voice technology and could possibly expand up to 200 people.

I would way rather have a meth problem then an Alexa problem but what about you? Are you a fan of voice activated robot help? Or, like me, do you prefer methamphetamine? If the nerds take over and Santa Cruz becomes like Venice Beach and Venice-adjacent then… well… then it will be a very sad day indeed.

Real quick… do you use any voice activated robot help like Siri or Alexa or anything? I never have but should I?